Participation TV
From Wikipedia, the free encyclopedia
Participation TV is a broad term referring to television programming which relies on audience participation as a key form of revenues. Genres include:
- Reality TV - Big Brother was the pioneer
- Talent shows - viewers vote for bands/artists/performs to stay on the show
- Quiz TV - viewers answer questions via premium rate phone numbers or send premium rate texts to win prizes
- Babe Channels - viewers interact with girls on screen by phoning a premium rate number or sending premium rate texts
- Competitions - simple competitions that are not core to a show but provide additional revenues (e.g. GMTV)
Regulations governing participation TV vary throughout the world - but the format is gaining popularity as traditional TV advertising revenues decline. There have been many scandals surrounding consumer deception and improper conduct relating to the running of competitions - particularly in the UK (a leading territory for participation TV).
Typically a TV production company will come up with the concept and produce a show, licensing it to a broadcaster and partnering with telecoms companies for the platforms required to drive the revenues.
References
External links
- Orca Digital's Participation TV platform
- Ofcom's regulation of UK Participation TV
- Mobile Marketing Magazine's explanation of Participation TV
Leading UK Participation TV broadcasters/producers/shows
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