Pandora (jewelry)

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Pandora A/S
Type Publicly traded Aktieselskab
Traded as OMX: PNDORA
Industry Fashion
Founded 1953
Founder(s) Per Enevoldsen, Winnie Enevoldsen
Headquarters Glostrup, Denmark
Key people Allan Leighton (Chairman), Björn Gulden (President and CEO)
Products Earrings manufacture and retail
Revenue DKK 6.666 billion (2010)[1]
Operating income DKK .416 billion (2010)[1]
Profit DKK 1.846 billion (2010)[1]
Total assets DKK 35.959 billion (end 2010)[1]
Total equity DKK 4.315 billion (end 2010)[1]
Employees 4,340 (average, 2010)[1]
Website http://www.pandora.net

Pandora A/S (stylized as PANDORA) is a jewelry company founded in Denmark. It sells charm bracelets, rings, earrings, and necklaces in more than 50 countries. It is headquartered in Glostrup near Copenhagen.

History

In 1982, Per and Winnie Enevoldsen opened a shop in the Nørrebrogade area of Copenhagen. When the demand for their products increased, the couple shifted their focus to the wholesale business. In 1984, the couple opened a production facility in Thailand, Pandora Productions, and hired designer Lone Frandsen to help create a jewelry line. In 1996, Pandora — strictly a wholesale dealer by then — hired its second designer, goldsmith Lisbeth Enø Lochte, who worked with Frandsen to create Pandora’s signature style and customizable charm bracelet.[2] The private equity investment firm Axcel purchased 60 % of the company in March 2006. That same year Pandora launched its first store in Hamburg, Germany, followed by locations in Australia, Denmark, Switzerland, Canada, United Kingdom and the United States. Pandora employs more than 2,500 people.[2] The company was sold through an IPO on October 5, 2010.[3][4]

Products

Bracelets and Charms

Pandora bracelets,[5] introduced in 2000, have a patented threading system, US 7007507  "Necklaces and bracelets with keepers", that allows charms to be placed, added and rearranged. Pandora has created more than 800 handcrafted charms, available in sterling silver, 14k gold, murano glass,wood and white gold along with semi precious stones like amethyst, onyx and pearls . sometimes with semi-precious stones or precious gems. Other accessories for the bracelets include spacers and clips, which secure the loose beads in place and prevent them from falling off the bracelet when it is opened. It also helps with the distribution of weight allowing for minimal stretching. Pandora charms retire after several years of release.

Pandora donates a portion of proceeds from some charms to nonprofit partners, including Susan G. Komen for the Cure[6] and the Institute for OneWorld Health.

Pandora's “Stories" jewelry line features rings, earrings, necklaces and toe rings that coordinate with Pandora's charm selection.

LovePods

In 2008, Pandora introduced “LovePods” jewelry made of 18k gold and gemstones such as diamonds, amethyst, peridot, citrine, spinel and topaz. LovePods rings are designed to be combined. Designed by goldsmiths Mads Trolle and Lee Antony Gray, the line includes station-style necklaces, pendants, bracelets and earrings.

Watches

In 2010 Pandora released a line of Swiss watches. There are ten types of watches,[7] all have a black diamond in the crown, sapphire glass to prevent scratching (except double oblong) and are Swiss made. The trademark ability to interchange Pandora jewellery is done in the watch collection by the changing of bezels and straps on watches.

Image gallery

  • Pandora stackable rings (2009)

  • Pandora LovePods (2008)

  • Pandora Mix and Match earrings (2009)

  • Pandora bracelet (2009)

  • Pandora OneWorld Health and Komen Charms (2009)

  • A selection of Pandora beads (2008)

  • Illustration of how a Pandora bracelet works (2008)

  • A completed Pandora beads(2008)

  • Pandora store in Briggate, Leeds, UK (2009)

  • Pandora store in Liège, Belgium (2011)

  • Pandora shop in Hong Kong IFC mall (2009)

  • Pandora store in Tampa, Florida, U.S. (2008)

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Annual Report 2010". Pandora. Retrieved 2 April 2011. 
  2. ↑ 2.0 2.1 "PANDORA's History". Retrieved 2009-01-13. 
  3. ↑ NASDAQ OMX Copenhagen welcomes Pandora to list on its main market
  4. ↑ http://investor.pandora.net/
  5. ↑ Pandora bracelets
  6. ↑ "Susan G. Komen Partners and Sponsors". Retrieved 2009-01-13. 
  7. ↑ http://www.pandora.net/watches

External links

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