Paisa (film)

Paisa [1]
Directed by	Krishna Vamsi
Produced by	Ramesh Puppala
Written by	Padmasri K. K. Benoji Patrikeya
Starring	Nani Catherine Tresa
Music by	Sai Karthik
Cinematography	Santosh Rai
Editing by	Thiyagurajan
Studio	Yellow Flowers
Country	India
Language	Telugu
Budget	10 crore (US$1.6 million)

Paisa is a 2014 Telugu film directed by Krishna Vamsi, produced by Ramesh Puppala under Yellow Flowers banner, featuring Nani and Catherine Tresa in the lead. It was written by Padmasri, K. K. Binojee and Patrikeya.^[2] It deals with the power of money and how the whole world revolves around it.^[3] The film was scheduled to release on December 20, 2013 with an 'A' certificate from censor board.^[4] However, the film released worldwide on February 7, 2014.^[5]

Cast

• Nani as Prakash
• Catherine Tresa as Noor
• Siddhika Sharma as Sweety
• Bharath Reddy
• Tabar
• Charan Raj
• Raja Ravinder
• Duvvasi Mohan
• Raju Srivasthav
• Subramanyam Karra as Subbu Yadav
• Hari krishna

Production

Development

The film was officially launched on June 29, 2011 at Hyderabad in the production office in the morning. Krishna Vamsi declared that a New Music Director would work for this film and Prasad Murella would handle the camera.^[6] In the end of April 2012, while shooting was continuing, the film's title was declared as Paisa.^[7] In January 2013, a press note was issued stating that Nani would sport a Swarovski Crystal Suit which costed 0.45 million. It was said to be an inspiration of the outfits used by Michael Jackson.^[8]

Casting

Nani was recruited to play the role of Prakash, a Sherwani Model in Old City who is obsessed to gain Money which even makes him pronounce his name as Pra'cash'.^[9] Catherine Tresa was recruited to play the role of Noor, a Muslim girl.^[10] This film was supposed to be her Debut in Telugu cinema, but her other projects Chammak Challo and Iddarammayilatho released before this film.^[11] Charan Raj was selected to play the main antagonist of the film.^[12] In this film, he played the role of a corrupt politician.^[13] Hyderabadi Cinema Comedian Akbar Bin Tabar, who is well known for his unique dialogue delivery, was selected to play the role of a Taxi Driver in this film.^[14]

Marketing

The first look posters and teaser were released on February 24, 2013 on the occasion of Nani's Birthday.^[15] The logo of the film was officially launched on the same day at Hyderabad on the eve of Nani's Birthday.^[16] On March 27, 2013 two posters were released by the production team on the eve of Holi festival which carried the team's wishes to the people.^[17] On May 18, 2013 tthe Audio release poster featuring Catherine Tresa was released along with few other posters on the Internet.^[18] The film's Trailer was released on May 19, 2013 along with the soundtrack Album.^[19]

Soundtrack

Paisa
Soundtrack album by Sai Karthik
Released	May 19, 2013 (2013-05-19)
Recorded	2013
Genre	Feature film soundtrack
Length	22:46
Language	Telugu
Label	Aditya Music
Producer	Sai Karthik

The Soundtrack of the film was composed by Sai Karthik. The Album was launched through Aditya Music label on May 19, 2013 in a promotional event held at Shilpakala Vedika in Hyderabad. Nani and Allari Naresh anchored the event. The film's crew and many well known celebrities attended the event. Veteran director Dasari Narayana Rao launched the Trailer in the same event.^[20]

The Soundtrack Album received positive response. 123telugu.com gave a review stating "Paisa has some pretty decent music. The film’s theme song, ‘Paisa Theme’, is highly entertaining and music director Sai Karthik has done a very good job with this number. Among the other tracks, ‘Govindaa Govindaa’ ‘Neetho Edho’ and ‘Mayya Mayya’ are good. Sai Karthik has played a safe game, by coming up with pleasant but slightly routine music. Krishna Vamsi is known for coming up with very good visuals for his songs, so let us see what magic he can do this time."^[21] IndiaGlitz gave a review stating "It is time for yet another Krishna Vamsi audio - something where each song is driven by the needs of the script rather than any other extraneous consideration. Sirivennela Seetharama Sastry, the director's favourite, doesn't disappoint. When the theme is paisa, his talent comes to the fore like best. The singers, right from Tippu and Vijay Prakash to Shweta Mohan and others give their best. Sai Karthik gives one of his career bests."^[22] Apherald.com gave a review stating "All together Paisa audio is impressive and songs will get more popular once film comes before audiences."^[23]

References

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