PRO Cinema

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PRO Cinema
Launched April 19, 2004
Network Media PRO
Owned by Central European Media Enterprises
Picture format 16:9 (576i, SDTV)
Audience share 1.2% (Dec 2008, [1])
Slogan "Te prinde!" ("It catches you!")
Country Romania
Headquarters Bucharest
Sister channel(s) Pro TV, Sport.ro, Acasa, others
Website www.procinema.ro
Availability
Satellite
Dolce Channel 110
Cable
UPC Romania Channel 101 (digital with DVR)
Channel 91 (digital)
RCS & RDS Channel 36

PRO Cinema is a Romanian movie channel that is owned by Central European Media Enterprises and launched on April 19, 2004. It was the first Romanian TV channel dedicated exclusively to movies, and as such it attracted a significant audience from its very inception, mainly in the 18-49 urban demographic. Contrary to most indigenous channels, PRO Cinema aired a wide array of movies, ranging from Romanian and international classics to recent American blockbusters. The channel introduced popular contemporary series such as The Sopranos, Monk, Two and a Half Men or The Shield, but also aired older sitcoms such as Seinfeld and Friends, which were formerly broadcast by PRO TV. PRO Cinema also airs shows such as Saturday Night Live and various documentaries featuring famous actors and directors.

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