Outcome bias

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The outcome bias is an error made in evaluating the quality of a decision when the outcome of that decision is already known. Specifically, the outcome effect occurs when the same “behavior produce[s] more ethical condemnation when it happen[s] to produce bad rather than good outcome, even if the outcome is determined by chance.”^[1]

While similar to the hindsight bias, the two phenomena are markedly different. The hindsight bias focuses on memory distortion to favor the actor, while the outcome bias focuses exclusively on weighting the past outcome heavier than other pieces of information in deciding if a past decision was correct.

Overview

One will often judge a past decision by its ultimate outcome instead of based on the quality of the decision at the time it was made, given what was known at that time. This is an error because no decision maker ever knows whether or not a calculated risk will turn out for the best. The actual outcome of the decision will often be determined by chance, with some risks working out and others not. Individuals whose judgments are influenced by outcome bias are seemingly holding decision makers responsible for events beyond their control.

Baron and Hershey (1988) presented subjects with hypothetical situations in order to test this.^[2] One such example involved a surgeon deciding whether or not to do a risky surgery on a patient. The surgery had a known probability of success. Subjects were presented with either a good or bad outcome (in this case living or dying), and asked to rate the quality of the surgeon's pre-operation decision. Those presented with bad outcomes rated the decision worse than those who had good outcomes. "The ends justify the means" is an often used aphorism to express the Outcome effect when the outcome is desirable.

The reason why an individual makes this mistake is that he or she will incorporate presently available information when evaluating a past decision. To avoid the influence of outcome bias, one should evaluate a decision by ignoring information collected after the fact and focusing on what the right answer is, or was at the time the decision was made.

References

↑ Francesca Gino, Don A. Moore, and Max H. Bazerman, "No harm, no foul: The outcome bias in ethical judgments", Harvard Business School, 2009
↑ Baron J. & Hershey J.C. (1988). Outcome bias in decision evaluation. Journal of Personality and Social Psychology. Vol 54(4) Apr, 569-579.

v t e Biases

Biases in judgment and decision-making	Acquiescence bias Anchoring bias Attentional bias Attribution bias Belief bias Choice-supportive bias Cognitive bias Confirmation bias Congruence bias Correspondence bias Halo effect Hindsight bias Memory bias Outcome bias Response bias Self-serving bias Status quo bias Survivorship bias

Statistical biases	Ascertainment bias Bias of an estimator Information bias Lead time bias Omitted-variable bias Sampling bias Selection bias Self-selection bias Social desirability bias Spectrum bias Systematic error Systemic bias

Other	FUTON bias Media bias No abstract available bias Publication bias Reporting bias

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Outcome bias

Overview

See also

References