Optimizely

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Optimizely, Inc.
Type Private
Industry Software, Website Optimization
Founded January 2010
Headquarters San Francisco, California
Key people Dan Siroker, CEO
Pete Koomen, President
Employees 100+

Optimizely makes website optimization software for companies. The Optimizely platform technology provides businesses the ability to conduct A/B testing, Multipage, and Multivariate testing allowing them to make better data-driven decisions.

History

Headquartered in San Francisco, California with offices in Amsterdam, Netherlands, Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, both formerly of Google. Dan Siroker was a product manager for Google Chrome who also served as the Director of Analytics for the Obama campaign.[1] Pete Koomen was the product manager for Google’s App Engine.[2][3]

Optimizely completed the Y Combinator program in the winter of 2010.[4] In November 2010, Optimizely closed a $1.2 million funding round from angel investors.[5] In May 2012, Optimizely announced that it has raised new funding from Battery Ventures, Google Ventures, and InterWest Partners.[6]

In April 2013, Optimizely raised $28 million in Series A round funding. The round was led by Benchmark, with participation from Bain Capital Ventures and Optimizely’s existing investors Battery Ventures, InterWest Partners, and Google Ventures. Benchmark’s Peter Fenton—whose past investments include Yelp and Twitter—joined Optimizely's board of directors.[7]

As part of a larger international expansion plan, Optimizely announced in April 2013 the launch of their platform in nine additional languages—Danish, Dutch, French, German, Italian, Japanese, Portuguese, Spanish, and Swedish.[8]

Community

Following the 2010 Haiti earthquake Optimizely helped the Clinton Bush Haiti Fund optimize its website resulting in an additional $1 million in contributions.[9]

In January 2014 Optimizely announced its inaugural user conference OptiCon. The event is scheduled to be held in San Francisco on April 17, 2014.

Products

Optimizely’s website optimization solution is delivered in a software as a service (SaaS) model and “enables people to quickly drag and drop elements on their websites to see what works best under testing.”[10]

Awards and Honors

  • Red Herring Top 100 North America 2013 - Finalist[11]
  • Gartner’s Cool Vendors in Web Computing 2013[12]
  • Digital Analytics Association New Technology of the Year (group)” Awards for Excellence 2013 - Finalist[13]
  • The Forrester Wave Seven Most Significant Online Testing Platform Providers 2013[14]
  • Forbes 30 Under 30, Optimizely CEO Dan Siroker[15]

References

  1. ↑ Segall, Laurie. "Optimizely aims to give Obama 2012 a data edge". CNN. Retrieved 7 February 2014. 
  2. ↑ "YC-Funded Optimizely Makes It Remarkably Easy To Run A/B Tests On Your Website". TechCrunch. July 15, 2010. Retrieved August 29, 2013. 
  3. ↑ "Celebrities (but not Ashton Kutcher) share their top cloud & infrastructure picks at Y". VentureBeat. 2013. Retrieved August 29, 2013. 
  4. ↑ "Yclist.com". 2013. Retrieved August 29, 2013. 
  5. ↑ "Optimizely A/B Tests Its Way To $1.2 Million In Funding From A Roster Of Top Angels". TechCrunch. November 16, 2010. Retrieved August 29, 2013. 
  6. ↑ "A/B Tester Optimizely Raises Funding From Battery And Google Ventures, Plans Mobile Launch". TechCrunch. May 30, 2012. Retrieved August 29, 2013. 
  7. ↑ "Website Testing Service Optimizely Raises $28M Round Led By Benchmark, Plans Global Expansion". TechCrunch. April 10, 2013. Retrieved August 29, 2013. 
  8. ↑ "Optimizely's Web Optimization Platform Now Available in Ten Languages". PR Newswire. April 25, 2013. Retrieved August 29, 2013. 
  9. ↑ "Optimizely A/B Tests Its Way To $1.2 Million In Funding From A Roster Of Top Angels". TechCrunch. November 16, 2010. Retrieved August 29, 2013. 
  10. ↑ "Optimizely Raises $28 Million To Expand To Custom Website Service". Forbes. April 10, 2013. Retrieved August 29, 2013. 
  11. ↑ "2013 Top 100 North America: Finalists". Red Herring. 2013. Retrieved August 29, 2013. 
  12. ↑ "Cool Vendors 2013". Gartner. 2013. Retrieved August 29, 2013. 
  13. ↑ "Awards for Excellence 2013: Finalists". Digital Analytics Association. 2013. Retrieved August 29, 2013. 
  14. ↑ "The Forrester Wave™: Online Testing Platforms, Q1 2013". Forrester. February 13, 2013. Retrieved August 29, 2013. 
  15. ↑ "30 Under 30: Technology". Forbes. 2013. Retrieved August 29, 2013. 

External links

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