Omnicom Group

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Omnicom Group Inc.
Type Public
Traded as NYSE: OMC
S&P 500 Component
Industry Advertising
Public relations
Founded 1986
Headquarters New York City, United States
Area served Global
Key people John D. Wren, CEO & President
Products Branding & identity
Consumer insights
Design
Digital
Marketing
Market research
Media planning and buying
Public relations
Relationship marketing
Revenue Increase $14.3 billion (2012)
Operating income Increase $1.8 billion (2012)
Net income Increase $1.0 billion (2012)
Employees 70,600 (2012)
Website Omnicomgroup.com

Omnicom Group Inc. is an American global advertising, marketing and corporate communications holding company, headquartered in New York City. It is the world's top corporate media services conglomerate[1] and one of the "Big Four" agency companies (alongside WPP, Interpublic and Publicis).[2] The company oversees an international network of more than 1,500 agencies and provides services for over 5,000 clients in more than 100 countries.[3][4]

Omnicom's agencies provide marketing and communications services in the disciplines of advertising, customer relationship management (CRM), strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations (PR) and other specialty communications. Omnicom’s agency networks include BBDO, DDB Worldwide, TBWA Worldwide, Diversified Agency Services (DAS) and Omnicom Media Group (OMG). Its public relations, CRM and specialty communications agencies are managed by its DAS network and include the CRM businesses of Javelin, Proximity Worldwide, Rapp and Targetbase; the PR agency businesses Brodeur Worldwide, Fleishman-Hillard, G+ Europe, Ketchum Inc., Pleon and Porter Novelli and retail/promotional businesses such as Alcone Marketing Group. Omnicom Media Group includes OMD Worldwide, PHD Worldwide and Resolution Media. Omnicom was formed in 1986 from the merger between advertising agency networks DDB, Needham Harper Steers and BBDO.

On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.[5]

History

Timeline

  • 1986 merger of BBDO, Doyle Dane Bernbach and Needham Harper[6]
  • 1988 Fred J. Meyer, John Watt and Dennis E. Hewitt join Omnicom.
  • 1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m
  • 1992 buys Harrison and Star
  • 1993 TBWA acquired by Omnicom[6]
  • 1994 Matthew Freud sells Freud Communications to Abbott Mead Vickers
  • 1995 Chiat/Day acquired by Omnicom[6]
  • 1996 sells 13% holding in Aegis for £45.4m
  • 1996 buys Ketchum Communications
  • 1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%
  • 1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan
  • 1997 takes stakes in interactive agencies: Agency.com, Organic Online, Razorfish, Interactive Solutions
  • 1998 GGT BDDP acquired by Omnicom[6]
  • 1998 Omnicom buys Abbott Mead Vickers for £346m[7]
  • 1998 buys Gold Greenless Trott for £143m
  • 1998 acquires Russ Reid Company
  • 1998 takes 20% of I&S, Japan's eighth-largest ad agency
  • 1999 buys Sheppard Associates
  • 1999 buys The M/A/R/C Group; Targetbase & M/A/R/C Research
  • 1999 Direct Partners acquired by Omnicom
  • 2001 buys Grizzard Communications for US$91m
  • 2001 Matthew Freud leads £10m buyout of Freud Communications
  • 2001 buys The Washington Group
  • 2001 buys Stromberg Consulting
  • 2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil
  • 2001 buys Corporate Technology Communications
  • 2002 creates Element 79 Partners agency in Chicago
  • 2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)
  • 2002 buys Aaron Walton Entertainment
  • 2003 buys Organic, Inc. and Siegel+Gale
  • 2003 Hall & Partners acquired by Omnicom for an undisclosed sum [8]
  • 2005 buys Resolution Media
  • 2005 buys Luntz-Maslansky Strategic Research
  • 2006 buys Rodgers Townsend
  • 2006 buys 50% shareholding in 180 Amsterdam and 180 LA
  • 2013 merged with Publicis to form Publicis Omnicom Group [9]

Quick facts

  • Revenue (2008): 13.359 B
  • Revenue (2007): 12.694 B
  • Revenue (2006): 11.376 B
  • Revenue (2004): 9.747 B
  • Employees (2008): 68,000
  • Chief Executive Officer is John D. Wren, its Chief Financial Officer is Randall Weisenburger.
  • Chairman of the Board is Bruce Crawford.
  • Corporate headquarters on Madison Avenue in New York City.
  • Previous CEOs were Allen Rosenshine (1986 to 1989) and Bruce Crawford (1989 to 1997).

Companies

Advertising and media

Business to business

Media planning and buying

  • OMD
  • Resolution Media
  • PHD
  • Novus Media

Channel and field marketing

  • The Cosine Group
  • CPM Group
  • Creative Channel Services
  • Marketstar
  • National In-Store
  • Pierce Promotions & Event Management
  • Unisono Fieldmarketing

Public relations

  • Beaupre
  • CONE
  • Fleishman-Hillard
  • g+ europe (previously known as GPlus Europe)
  • Ketchum Pleon
  • Porter Novelli International
  • The Zimmerman Agency

Customer relationship management

Outsourcing services

Full-service marketing agencies

  • TPG Direct
  • Grizzard Communications Group
  • SinoTech Group

Specialty

  • AMCI
  • Annalect
  • Bernard Hodes Group
  • BrandScience
  • Changing Our World, Inc.
  • The CDM Group
  • Biolumina
  • Chameleon Communications International
  • Corbett Accel Healthcare Group
  • Critical Mass Inc.
  • Davie-Brown Entertainment
  • Dieste, Inc.
  • Digital Jungle
  • Doremus & Co.
  • Eden Communications Group
  • Flashpoint Medica
  • Hall & Partners
  • Harrison and Star
  • Healthcare Consultancy Group
  • Health Science Communications
  • Hornall Anderson
  • Hyphen Digital
  • Innovyx
  • Interbrand
  • Interbrand Zintzmeyer & Lux
  • ipsh!
  • Kaleidoscope Productions
  • Kaleidoscope Youth Marketing
  • KPR
  • Lab9
  • LatinWorks
  • LIVE Communication
  • LLNS
  • maslansky + partners
  • Millions of Us LLC
  • MobileBehavior
  • ProEd Communications
  • Radiate Group
  • Recruitment Enhancement Services
  • Seragini Brand Design
  • Shift[10]
  • Siegel+Gale
  • Singer Direct
  • Sterling Brands
  • The Beanstalk Group
  • The Integer Group
  • The Scienomics Group
  • The Marketing Arm
  • Wolff Olins
  • Zócalo Group

Marketing technology

  • Code Worldwide
  • LiveTechnology

Market research

  • Adelphi Group
  • Hall & Partners Group
  • M/A/R/C Research
  • Flamingo
  • U30 Group
  • Communispace

Competitors

In order of revenue:

Governance

The company is governed by a board of directors. Current members of the board are: Robert C. Clark, Leonard S. Coleman, Jr., Errol Cook, Bruce Crawford, Susan Denison, Michael Henning, John Murphy, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.

In addition to the board of directors, current management officers are: Bruce Crawford, John D. Wren, Randall J. Weisenburger, Philip J. Angelastro, Serge Dumont, Dennis E. Hewitt, William Timothy Love, Peter Mead, Asit Mehra, Michael J. O'Brien, Janet Riccio, Rita E. Rodriguez and Tiffany R. Warren

Lobbying for the Russian government

Further information: Russia in the European energy sector

Omnicom Group's subsidiary Ketchum Inc and its subsidiary GPlus Europe are among the PR agencies used by the Russian government.[11] The Russian government reportedly spends millions on its lobbying efforts. GPlus specializes in recruiting former EU officials and eminent journalists. Gregor Kreuzhuber, who leads the company's pro-Gazprom operations, was previously European Commission industry spokesman. Peter Witt is a retired German deputy ambassador to the EU who was hired by the company. Angus Roxburgh, another GPlus worker, covered the war in Chechnya for the BBC.[12]

References

  1. ↑ Yahoo! Finance. "Omnicom Group Inc. Company Profile". 
  2. ↑ The New York Times. "Advertising's Big Four: It's Their World Now". 
  3. ↑ GLOBAL Citizenship and Sustainability Policy
  4. ↑ A Global Leader in Advertising and Marketing Communications
  5. ↑ "Leo Burnett parent in huge ad merger deal". Chicago Tribune, 28 July 2013
  6. ↑ 6.0 6.1 6.2 6.3 Mark Tungate. Adland: a global history of advertising. London, Kogan Page Publisher, 2007. ISBN 978-0-7494-4837-0.
  7. ↑ Omnicom Group Announces Agreement to Acquire Abbott Mead Vickers PLC | Business Wire | Find Articles at BNET.com
  8. ↑ "Hall & Partners acquired by Omnicom Group". December 3, 2003. Retrieved Jul 25, 2013. 
  9. ↑ http://newsflash.publicisgroupe.net/uploadedDocs/20130728_280713_Publicis_Omnicom_Gruop_EN.pdf
  10. ↑ Omnicom Digital CEO Jon Nelson: We Were A Trendsetter In The Ad-Shop M&A Game
  11. ↑ Russia's Hired Lobbies in the West. Eurasia Daily Monitor Volume: 6 Issue: 148. August 3, 2009
  12. ↑ Russia hones new image among EU elite. Euobserver 09.02.2009

External links

Global Advertising Brands
National Advertising Agencies
Media Services
Omnicom Media Group
Media Specialist Solutions
  • Icon International
  • Novus
  • OMG Outdoor Media Group
  • Resolution Media
Diversified Agency Services
Customer Relationship Management
Public Relations/Public Affairs
Specialty Communications
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