Oblivion (Grimes song)

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"Oblivion"
Single by Grimes
from the album Visions
Released January 31, 2012 (2012-01-31)
Recorded August 2011
Genre Synthpop, dream pop, experimental
Length 4:11
Label Arbutus
Writer(s) Grimes
Producer(s) Grimes
Grimes singles chronology

"Genesis"
(2012)
"Oblivion"
(2012)

"Oblivion" was the third song from the 2012 album Visions by Canadian recording artist Grimes. It was released on January 31, 2012. The song is one of Grimes' most successful releases so far and was ranked at number 38 on Australian alternative music station Triple J's 2012 Hottest 100 countdown. It was named the number 1 song of 2012 on Pitchfork.

Music video

The music video was directed by Emily Kai Bock,[1] on a "shoe string budget". It features Grimes, in a black coat and her signature pink hair, with headphones on at a sporting match with a largely male crowd. It was shot in Montreal at Olympic Stadium and at McGill University's Molson Stadium,[2][3] during a football game and a motocross rally.[1][4] The video debuted on March 2, 2012 and shows Grimes amongst shirtless frat boys,[4] as well as in a men's locker room surrounded by weightlifting athletes.[5] "Art gives me an outlet where I can be aggressive in a world where I usually can't be, and part of it was asserting this abstract female power in these male-dominated arenas—the video is somewhat about objectifying men. Not in a disrespectful way, though," Grimes explained.[1] Additionally, part of the music video took place in a convenience store.

In an interview with Spin, she revealed that the song is about "going into this masculine world that is associated with sexual assault, but presented as something really welcoming and nice. The song's sort of about being—I was assaulted and I had a really hard time engaging in any types of relationship with men, because I was just so terrified of men for a while."[6]

References

  1. 1.0 1.1 1.2 Dombal, Ryan (March 5, 2012). "Director's Cut: Grimes: "Oblivion"". Pitchfork Media. Retrieved January 6, 2013. 
  2. Govind, Jacinta (April 16, 2012). "The Grime on Grimes". Retrieved January 6, 2013. 
  3. Aaron, Charles (December 9, 2012). "SPIN's 40 Best Songs of 2012". Spin. Buzz Media. Retrieved January 6, 2013. 
  4. 4.0 4.1 Dobbins, Amanda (March 2, 2012). "'Oblivion' Video: Grimes Knows a Lot of Shirtless Frat Boys". Vulture. Retrieved January 6, 2013. 
  5. "Video: Grimes – 'Oblivion'". Fact. The Vinyl Factory. March 2, 2012. Retrieved January 6, 2013. 
  6. Hopper, Jessica (December 6, 2012). "Grimes Comes Clean: Synth-Pop Provocateur on Her Big Year". Spin. Buzz Media. Retrieved January 6, 2013. 

External links

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