"Oath" is a song by British singer and performer Cher Lloyd, featuring vocals from American rapper Becky G. The track was released on 2 October 2012 as the second single from the American version of Lloyd's debut studio album, Sticks + Stones, and the fourth single overall.[1] "Oath", produced by Dr Luke and Cirkut, was played for the first time on New York radio station Z100 FM.[2] The track was released as single in the United States, Canada, Australia and New Zealand only. "Oath" was not as successful as Lloyd's previous single, "Want U Back", in the United States, debuting at #99 and peaking at #73 on the Billboard Hot 100. In New Zealand, following the major success of "Want U Back", which reached number 3, "Oath" made a respectable impact, peaking at number 13, becoming Lloyd's third consecutive Top 20 hit in that country.
Background
"Oath" was originally written by Rebecca Gomez but was brought to Cher Lloyd by Dr. Luke. It was later modified by songwriters Ammar Malik and Emily Wright, along with help from producers Dr. Luke, Cirkut and Robopop, for inclusion on Lloyd's second studio album, slated for release in 2013. However, when it was revealed that Lloyd's debut album, Sticks and Stones, was set to be revised for the American and Australian markets, Lloyd's producers decided to use the track as one of the release's lead singles, and Cher Lloyd asked the aspiring American rapper Becky G (Rebecca Gomez) to appear on the track with her to sing one of the verses. Thus, "Oath" was released as the album's second single, following "Want U Back", in both the United States and Australia, and also featured on the version of the album released in Japan. The track itself premiered on New York radio station Z100 FM on 7 September 2012. In promotion of the single, Lloyd performed it live solo on Today and Live! with Kelly and Michael and with Becky G on The X Factor USA, in front of her mentor and manager, Simon Cowell.
Music video
The music video for "Oath" was filmed over the course of three days, between 19 and 21 September 2012, at Venice High School in Los Angeles. The video was directed by Hannah Lux Davis, and was first previewed in a number of images released via Lloyd's Twitter account. The video premiered in full on 4 October 2012, via Lloyd's official VEVO account on YouTube. It features Lloyd and Becky G as students in a high school who are kept behind in detention. Lloyd taps her pencil similar to the scene in "hit me baby one last time " by Britney spears. This scene is cut though multiple times by Lloyd sitting on the hood of a red convertible in a pink short skirt and brazier style top with silver high heels outfit,(this scene is cut though the entire song many times), & Cher Lloyd in a non-descript background wearing a pink and white top with emphasized bodice, a fringe navy blue skirt and neon yellow heels. Lloyd and her Friends move to a car filled with pool toys, then Becky G then begins her verses of the song wearing a deep blue jacket top, blue trouser with a v cut belt of same color, & black and white shoes. She sings in a background of purple lockers with the word "OATH" sprayed painted on the side of them. The graffiti is in the same font as the words made with ketchup in her Lloyd's single "Want U Back". After Becky G's first two lines the scene cuts to two girls who stare at the two singers who walk into a laundromat. Lloyd is scene wearing a blue suspender type skirt and a cream bodice. This is accessorized by white earrings and a gold necklace. Becky G is wearing is wearing gold hoop earrings, a navy blue baseball cap with the letter "B" embroidered in it a green tank top, and blur jeans. They then pass an overweight man playing Just Dance 4 and pushing him aside, they both pick up a Wii remote. The video then cuts to the scene where the words happy, jazzy, crazy, and funky appear on the screen. The video also shows them pushing around a basket of clothing and one with Lloyd looking at a black boot with spikes at the heel. Lloyd then walks out of the laundromat wearing the pink bikini like outfit outfitted with white tassels. The people outside, (mostly men), look at her, the men been attracted. The singers dance around the red convertible and a green jeep. Then the cars then drive down a highway to the beach there they have there final scene. [3]
Live performances
Lloyd performed the song live for the first time on On Air with Ryan Seacrest on 1 October 2012. She performed the song on Today on 5 October, and on Live! with Kelly and Michael on 28 October 2012. Cher also sang the song with Becky G on The X Factor U.S. on the Top 10 results show on 22 November 2012.
Track listing
- "Oath" – 3:38
Charts and certifications
Weekly charts
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Certifications
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Release history
References
http://www.youtube.com/watch?v=7jIbR-42ApU
External links
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