O Cruzeiro

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Cover of O Cruzeiro (c.1931)

O Cruzeiro was an Brazilian illustrated weekly magazine, released in Rio de Janeiro on November 10, 1928 and published by Assis Chateaubriand's Diários Associados. Carlos Dias Malheiro was its director during the period from 1928 to 1933, being succeeded by Antonio Accioly Netto.[1] It was the leading Brazilian illustrated magazine in the first half of the 20th century.[1] It stopped circulating in July 1975.

O Cruzeiro established a new language in the Brazilian press: graphic innovations, publishing great articles, with emphasis on fotojournalism.[2] It strengthened the partnership with reporter-photographer duos, the most famous being formed by David Nasser and Jean Manzon that in the decades of 1940 and 1950, made stories of great repercussion.[3] The magazine made it clear in its first editorial that it differed from their "older sisters who were born from the debris of Colonial Rio", putting themselves at the forefront of modernity combining its name to modern technology: "O Cruzeiro will find in its birth the skyscraper, the radio, and the air mail ".[4][5]

In 1941, O Cruzeiro also became the name of the publishing house of Diários Associados' group.[6]

Among its many subjects, the magazine O Cruzeiro told facts about the lives of Hollywood stars, cinema, sports and health. It also had sections of cartoons, politics, cooking and fashion.

Covering the suicide of Getúlio Vargas in August 1954, the magazine circulation reached 720,000 copies. Until then, the maximum reached was the mark of 80,000 copies. Thereafter, the number remained.In the '60s, O Cruzeiro declined by mismanagement, with the disuse of their formulas and the emergence of new publications such as magazines Manchete and Fatos & Fotos. The end of the magazine took place in July 1975, with the final consecration of instant television medium in favor of the print and the end of empire of Chateaubriand's Diários Associados.

Collaborators

Some of the most notable collaborators to the magazine were:[1][7]

References

  1. ↑ 1.0 1.1 1.2 Accioly Netto (1998). O Império de papel- os bastidores de O Cruzeiro (in Portuguese). Porto Alegre: Sulina. p. 166. 
  2. ↑ Scalzo, Marília (2003). Jornalismo de revista (in Portuguese). São Paulo: Contexto. p. 30. 
  3. ↑ Carvalho,Luiz Maklouf (2001). Cobras criadas-David Nasser e O Cruzeiro (in Portuguese). São Paulo: Senac. p. 599. 
  4. ↑ "Editorial". O Cruzeiro 1 (1): 3. 10 de novembro. 
  5. ↑ Carvalho,Fabio Reynol de (2011). Ciência de Almanaque: como as imagens de Eu Sei Tudo construíram uma guerra (Master's dissertation). Campinas: Universidade Estadual de Campinas. Retrieved 27 fev 2013. 
  6. ↑ Jacques Alkalai Wainberg (2003). Império de palavras. EDIPURS. p. 169. 9788574303765. 
  7. ↑ Enciclopédia Barsa universal 5. São Paulo: Barsa Planeta. 2007. p. 1709. 

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