Nike Mag

The 2011 Nike Mag is a limited edition shoe created by Nike Inc.^[1] It is a replica of a shoe featured in the film Back to the Future Part II.

Overview

Back to the Future, the first in a trilogy of films, was a box office success. In 1989, Nike Inc. designer Tinker Hatfield was asked to create a shoe for the second installment of the series. The shoes feature an electroluminescent out-sole, space age materials, and a rechargeable internal battery good for 3,000 hours. Nike has gone on record saying Mag is not meant for heavy activity and should not be worn for recreational purposes. Over 15 years later, an online petition that asked for the return of the shoes caught the attention of Tinker Hatfield. With the help of footwear innovator Tiffany Beers, they began to build the Nike MAG from scratch. They worked on the shoes for approximately six years and had to restart about three times. After thousands of hours of work, the shoes were a perfect replica of the 2015 Nike MAG worn by Marty McFly. They are the first rechargeable pair of footwear by Nike. Power laces, a prominent feature of the shoe in the film, are not present.^[2]

A limited quantity of 1,500 pairs were auctioned on eBay on September 8, 2011 and proceeds are currently being dedicated to the The Michael J. Fox Foundation for Parkinson's disease research.^[3] The price of the shoes increased as the demand increased.^[4] They started off at $10,000 and reached prices of $90,002 or greater.^[5]

Sergey Brin, co-founder of Google, and his wife Anne Wojcicki agreed to match all donations of the Michael J. Fox Foundation, up to $50 million through the end of 2011.^[6]

See also

• Michael J. Fox Foundation
• Back to the Future trilogy

References

External links

• Nike Mag sales statistics