NikeFuel
NikeFuel is a proprietary unit of measurement for tracking activity developed by the athletics company Nike, Inc. The exact formula for the measuring unit is proprietary and depends on the device or service tracking it. The general idea is that activity and movement — whether tracked by a wearable electronics, GPS tracking service, or game — is translated into a universal point system for physical activity.[1]
The points system is one of the main gimmicks of the slate of devices and services under the Nike+ brand. All products under the brand allows the user to earn NikeFuel. Products include the Nike+ FuelBand accelerometer wristband; and other wristbands such as SportWatch and SportBand; Nike+ for iPod, the Nike+ Running and Nike+ Basketball mobile applications for iOS and Android; and Nike+ Kinect Training motion-tracking exercise game for the Xbox.[2]