Nicolas De Santis

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Nicolas De Santis (born Madrid 18 March 1966) is the President & Secretary General of Gold Mercury International, a corporate vision advisory think tank and global governance award organisation founded in 1961. Nicolas De Santis is the son of famous Spanish actress Maria Cuadra and film producer & global branding expert Eduardo De Santis. De Santis was raised from a very young age in the world of show business and of global branding as his father was a partner of San Francisco based global brand firm Landor Associates( now WPP plc Group). As an advisor on strategic visioning and global branding to corporations and governments he has focused his career on the development of foresight tools, developing new strategy and governance frameworks to advance the way corporations anticipate and understand the future in order to make more sustainable decisions.

Corporate Visioning Career

Understanding the lack of practical future foresight tools, De Santis created and registered Corporate Vision in the 1990s as a trademark and new system to develop corporate visioning and more sustainable global brands. The Corporate Vision System framework includes 4 core components: Strategic visioning, Global Branding, Business Model Innovation and Cultural Transformation. With the advent of globalisation, he has more recently created a new framework to understand and frame global complexity called GLOGO – The Global Governance Monitoring System. GLOGO stands for Global governance. GLOGO organises our planet in eight global areas (peace and security, environment, resources, culture, health, international law, science and technology and economic policy). GLOGO includes a governance scale and rating system to determine how decisions will affect future outcomes and sustainability.

Internet Entrepreneur

As an early internet entrepreneur he has launched and built several internet start ups including beenz.com (the first internet currency system) and opodo the online travel portal owned by the major airlines of Europe[citation needed].

Beenz - The web's currency

Nicolas De Santis invested in and joined beenz.com in 1998 as one of the founding team members. His role was to head global marketing as Chief Marketing Officer. Nicolas developed the been brand into the first global digital currency and one of the highest profiles internet brands. Nicolas connections were instrumental to help raise $100 million from several high profile investors including Carlo de Benedetti (Espresso/La Repubblica Group) and François Pinault holding company Artemis. Beenz was sold in 2001 to Carlsson Marketing Group of the USA. Nicolas launched the beenz.com brand in UK, USA, France, Japan, Singapore, Italy, Korea, Australia and China.

Opodo Online Travel

Nicolas was recruited by Spencer Stuart from beenz.com in 2001 to become the Chief Marketing Officer of opodo.com. Opodo is the European travel portal originally owned by 9 of Europe's leading airlines including British Airways, Air France, Alitalia, Iberia, KLM, Lufthansa, Aer Lingus, Austrian Airlines and Finnair. Opodo was the European version of Orbitz the American travel website owned by various American airlines. Opodo's turnover in 2008 reached €1.3 billion in gross sales ..

Board Positions

He advises and sits on the boards of several companies and organisations, including U.S. public company Lyris, an e-marketing solutions leader[citation needed] and the Global Virus Network, co founded by Robert Gallo, a coalition of the world’s leading medical virology research centers working to prevent illness and death from viral disease.

Captain Euro

De Santis supports the European Union as a key pillar for stability in Europe and more stable international relations. During the 1990s and as part of his consulting work for the European Union he developed and launched the high profile and controversial project Captain Euro, Europe’s superhero[citation needed]. The cartoon mascot project was created to analyse the perceptions and emotions of Europeans regarding federalism and European identity.

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