Netconcepts

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Netconcepts is a web marketing and web development agency founded and headquartered in Madison, Wisconsin, specializing in SEO for Fortune 500 ecommerce companies and major media brands. In January, 1995 then web development company, Internet Concepts was started, eventually renaming itself to its current name, Netconcepts.[1] Netconcepts was founded by its president, Stephan Spencer and CEO Nigel Varcoe.[2][3] Netconcepts was acquired in January 2010 by Covario, the nation's largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions provider, offering both software and marketing services for paid and organic search management.[4][5]

Overview

In 2000 Netconcepts Limited was created, with offices in Browns Bay, Auckland and then later, Christchurch. Netconcepts Ltd. is the design and production arm of Netconcepts LLC, the office in Madison.[6] The majority of the over 50 staff are now employed in the New Zealand office though some of the owners and key executives are based in Madison.[7] The company has been featured in a case study by the New Zealand government's Work-Life Balance Project.[8]

Netconcepts have many large corporate American clients which total 70% of their client list, the other 30% are New Zealand-based clients.[9] In 2005, Netconcepts earned $5 million in revenue.[10] Some of the American clients include the Carter Center,[11] PartStore.com,[12] Verizon,[13] Van Dykes Taxidermy,[14] Countrywide Financial, Steve Spangler,[10] and Discovery Channel. New Zealand clients include New Zealand Post and Prime Television.[15]

In 2003, Netconcepts released a report titled The State of Search Engine Cataloging, which showed 99 of the then Catalog Age 100 companies had not optimized their website for search engines. The other company did not have a website. Brian Klais, vice-president of their e-business sector, and Stephan Spencer said to Multi Channel Merchant: "the vast majority of sites analyzed had sizable chunks of their site inaccessible to search engine spiders, mostly due to search-engine-unfriendly dynamic URLs and navigation based on Java, JavaScript, or Flash."[16]

White Paper

Netconcepts released a white paper in 2006, detailing the aspect of long tail searches and the value of having them. The white paper says that the amount of unbranded keyword traffic is about seven million searches a month. A previous study showed that Google served up the most unbranded searches, 80.7%.[17] Netconcepts then went into detail about how to optimize a website for long tail searches, such as changing from dynamic to static URLs so a search engine can index the page easier, rewrite title tags, and copy optimization.[18]

References

  1. ↑ Who We Are Netconcepts
  2. ↑ Interactive Marketing: Interactive Online and Offline Marketing School of Business, University of Wisconsin-Madison
  3. ↑ EXPORTING MARKETING: Global Naivety? – New Zealand Marketing Magazine, August 2006. Accessed on February 27, 2007.
  4. ↑ "Netconcepts Acquired By Covario". searchengineland.com. 2010-01-12. 
  5. ↑ "Covario Acquires Netconcepts: Software and SEO Services for Results and ROI". WebPieRat.com. 2010-01-12. 
  6. ↑ Stephan Spencer profile LinkedIn
  7. ↑ Doing business half a world away. By Wilson Owen, Independent Financial Review. 22 November 2006.
  8. ↑ Case Study - Stephan Spencer Work/Life Balance, Department of Labour
  9. ↑ Shaw, Steven (November 15, 2005). "Searching for better returns". The New Zealand Herald. Retrieved October 30, 2011. 
  10. ↑ 10.0 10.1 Jason Stein: Netconcepts Helps Sites Stand Out. Published by Wisconsin State Journal on October 13, 2005. Accessed on February 27, 2007
  11. ↑ Russell Brown: Blog on by Unlimited on September 1, 2005. Accessed February 27, 2007.
  12. ↑ Partners with Netconcepts TMCnet December 6, 2006
  13. ↑ US Telco Signs Up To Auckland-based Netconcepts Scoop December 23, 2004
  14. ↑ Pamatatau, Richard (January 20, 2004). "Netconcepts to run site for US taxidermy firm". The New Zealand Herald. Retrieved October 30, 2011. 
  15. ↑ Our Clients Netconcepts
  16. ↑ Seeking Search Engine Optimization Multi Channel Merchant January 1, 2003
  17. ↑ Mickey Alam Khan: Netconcepts Study: Google Tops for Nonbranded Online Searches DM News January 24, 2006
  18. ↑ Matt Griffin: Search Engine Optimization: Strategies to Increase Traffic for Long-tail Keywords Catalog Success August 8, 2006

External links

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