Neknominate

Neknominate, also known as neck and nominate, neknomination or neck nomination, is an online drinking game. The original parameters of the game required the participant, or neknominee, to film themselves drinking a pint of an alcoholic beverage, usually beer, in one gulp and upload the footage to the web. The participant then nominates two others to to do the same.^[1][2] The nominated person has to complete the task within 24 hours.^[3] As the game spread it escalated with nominees performing the challenge in more extreme circumstances by drinking more potent beverages or engaging in dangerous activities either during or immediately after consuming their beverage. This ultimately resulted in two confirmed deaths of participants.^[4]

Origin

Neknominate is believed to have begun in Australia.^[5]

Criticism

The game has been criticised for the danger it poses to participants. In Ireland, the Mature Enjoyment of Alcohol in Society expressed concern that posting the videos could "appeal to and be taken up by vulnerable younger drinkers".^[6] Alcohol Action Ireland also shared concerns about the game.^[7]

See also

• List of drinking games

References

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