Nair (hair removal)

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Nair is a hair removal product manufactured by Church & Dwight. It was purchased from Carter-Wallace in 2001.

The brand name is a possible portmanteau of the words “No” and “Hair" to produce a word that rhymes with "Hair." The brand is mainly known for its depilatories that work by breaking the disulfide bonds of the keratin molecules in hair. This reduces the tensile strength of the keratin so greatly that the hair can be wiped away. Nair's slogans include: "The Less That You Wear, the More You Need Nair!"; "Like Never Before"; and "We wear short shorts, Nair for short shorts".

Active ingredients

Products such as Nair often combine softening agents such as mineral oil to help offset the harsh active ingredients. Two of the active ingredients are calcium hydroxide (lime) and sodium hydroxide (lye), which raise the pH of hair, chemically breaking it down.

Products

Nair makes a variety of products.[1]

  • Lotions
  • Shower Power
  • Soothing Wax Kit
  • Salon Divine Wax Kit
  • Face Wax Strips
  • Microwave Wax
  • Bikini Cream
  • Face Cream
  • Upper Lip Cream
  • Sensitive Formula
  • Lasting Results Gel Cream
  • Nair Pretty
  • Nair For Men

"Pretty" controversy

Nair's newest product line, "Pretty", offers several fruit-scented hair removal products, all of which are marketed to girls between the age of 10-15. Controversy has spurred surrounding this line, as some vocal critics have said they are persuading children into adulthood too soon.[2]

References

  1. "Nair Products". Retrieved 2008-07-09. 
  2. Is 10 too young for a Brazilian?, Larissa Dubecki, January 7, 2008

External links


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