NHS, Inc.

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NHS, Inc.
Type Private
Industry Retail
Founded 1973
Headquarters Santa Cruz, California
United States
Products Apparel
Sporting Equipment
Website Template:Santacruzskateboards.com

NHS, Inc. is a United States skateboard equipment and apparel company based in Santa Cruz, California.[1] NHS's main products are skateboard-related,[2] but the company also manufactures snowboarding[1][3] and surfing equipment.[4] As of October 2013, the Santa Cruz brand, distributed by NHS, is the oldest continuous skateboard company in the world.[5]

Logos

The "Screaming Hand", designed by Jim Phillips Sr. in 1973 is the main logo of the Santa Cruz brand.[6] The logo has become a skateboarding icon and is recognized widely throughout the skateboarding community—as of February 2013, Phillips's son Jimbo also designs artwork for the Santa Cruz brand.

A controversy arose in February 2013, following the appearance of designs very similar to the Phillips's on clothing designed by Jeremy Scott. The clothes were featured at Scott's New York, US fashion show, held on February 13, 2013, and resulted in an outcry from Santa Cruz artists, as well as the skateboarding sub-culture. In response, Denike stated to the media:

We had never heard of Jeremy Scott until it was brought to our attention. It's obvious to us, the Phillips family, the fans of Jim Phillips Sr. and Jimbo Phillips, and fans of the brand Santa Cruz Skateboards, as well as many in the global skateboard and skate art community that there is clear and obvious infringement by Mr. Scott. We are discussing this with our legal team to determine our next steps.[7]
"Screaming Hand" Logo
Additional Logo

Teams

Santa Cruz Skateboards

Professional team

  • Shuriken Shannon
  • Emmanuel Guzman
  • Justin Strubing
  • Sid Melvin

Vert team

  • Jason Jessee
  • Tom Knox
  • Eric Dressen
  • Steve "Salba" Alba

Amateur team

  • Mikey Curtis
  • Josh Borden
  • Travis Erickson
  • Cody Chapman
  • Ethan Kessinger

Past professional team members

  • Duane Peters
  • Steve Olson
  • Rick Blackhart
  • Steve Alba
  • Micke Alba
  • Christian Hosoi
  • Rob Roskopp
  • Keith Meek
  • Jeff Kendall
  • Eric Dressen
  • Jason Jessee
  • Claus Grabke
  • Soren Aaby
  • Ray Meyer
  • Jeff Grosso
  • Ross Goodman
  • Mike Prosenko
  • Rick "Spidey" De Montrond
  • Corey O'Brien
  • Jayme Fortune
  • Gregor Rankine
  • Jeff Hedges
  • Chad Jackson
  • Tom Knox
  • Mitsugu Toyoda
  • Tim Brauch
  • Richard Kirby
  • Jahima Knox
  • Bod Boyle
  • Israel Forbes
  • Ryan Aningalan
  • William Nguyen
  • Caesar Singh
  • Jason Rothmeyer
  • Ron Whaley
  • Tony Tieu
  • Alex Moul
  • Jaya Bonderov
  • Chet Thomas
  • Brian Childers
  • Bushka Vidal
  • John Koth

Creature

Fiends

  • David Gravette
  • Taylor Bingaman
  • Al Partenan
  • Darren Navarette
  • Willis Kimbel
  • Stu Graham
  • Devin Appelo
  • Sean Conover
  • Adam Effertz
  • Sam Hitz
  • Neil Heddings
  • Truman Hooker
  • Alex Horn
  • Adrian Mallory
  • Silent Mike
  • Ryan Reyes
  • Chris Russell

References

  1. ↑ 1.0 1.1 (May 21–27, 1998.) "Extreme Success - A hedonist work ethic leads to big bucks for SC entrepreneurial slacker" from Metro Santa Cruz, published by Metro Newspapers. Accessed September 2011.
  2. ↑ "Decks". Santa Cruz. Retrieved 2011-04-12. 
  3. ↑ "Snowboards". Santa Cruz. Retrieved 2011-04-12. 
  4. ↑ "Surf Boards". Santa Cruz. Retrieved 2011-04-12. 
  5. ↑ "SANTA CRUZ SKATEBOARDS OPENS A MUSEUM CELEBRATING 40 YEARS IN BUSINESS". ESPN X Games. ESPN Internet Ventures. 5 October 2013. Retrieved 11 October 2013. 
  6. ↑ "Members". Santa Cruz Team. Retrieved 2011-04-12. 
  7. ↑ Wallace Baine (22 February 2013). "Designer Jeremy Scott accused of plagiarizing work of Santa Cruz artists Jim and Jimbo Phillips". Santa Cruz Sentinel. Retrieved 11 October 2013. 

External links

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