NDTV MetroNation

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NDTV MetroNation
Launched	September 2007
Owned by	NDTV
Country	India
Language	English

NDTV launched MetroNation at the end of September 2007 and is India's first English city channel. It gives Delhi and the National Capital Region a high-end 24-hour channel that covers breaking news, national-international and city specific and also gives user-friendly information on where to shop, what to eat, and how to work out.

NDTV MetroNation pioneers yet another broadcasting benchmark. With its USP of 'Starring Delhi, Every Second, Every Day', the channel will be interactive with the MetroNation Bus & the MetroNation Taxi-'MetroNation Di Gaddi' to enable citywide coverage.

The channel offers four broader genres of programming- News and Current Affairs, Lifestyle, Entertainment and Youth with a team of reporters, anchors and production team covering Delhi. The language of the channel is predominantly English.

Daily programming includes: "Let's Go, Delhi", A three hours news bulletins in the morning and two and a half hour of bulletin in evenings, sprinkled with traffic reports on routes to avoid during rush hour; shows on Delhi's school and colleges like We Speak LIke This and U Special Uspecial and programs on parenting (Bringing up Baby) and food (Feeding Frenzy, The Great Aunty Cookoff) Also a half hour of entertainment is provided by Mouse Potato, which compiles videos from the internet.

For the first time, a channel will operate not out of a studio but out on a bus - "The MetroNation Bus." The customized all-glass MetroNation Bus will move across Delhi, as the anchors will bring in the latest news from different locations with guests hopping on for some brainstorming sessions.

A fleet of "MetroNation Taxis" will move around the city to interact with people to gather their thoughts, opinions and confessions to be broadcast live on the channel. The channel will provide live feeds of traffic reports.

Designed as a highly interactive channel, NDTV MetroNation will partner the top schools of Delhi for the weekly show titled 'I Spy with My Digital Eye'. The show will feature students from different schools with NDTV cameras reporting stories for NDTV.

The channel will offer four broader genres of programming- News and Current Affairs, Lifestyle, Entertainment and Youth with a team of reporters and anchors covering Delhi.

External links

Official website (Mobile)

v t e New Delhi Television Limited (NDTV)

Corporate leadership	Prannoy Roy Radhika Roy KVL Narayan Rao Vikram Chandra Sameer Nair

News channels	NDTV 24x7 NDTV India NDTV Profit ATN NDTV 24x7⁵

Other channels	Imagine TV¹ NDTV Good Times² Lumiere Movies¹ NDTV MetroNation NDTV Hindu³ ACTVE Cooking⁴ NDTV Imagine (Canada)⁶ Astro Awani⁷

Radio	Red FM 93.5⁸

Subsidies	NDTV Convergence NDTV Worldwide NDTV Media NDTV Labs NGEN Media Services⁹

¹ Minority stake in joint venture with Turner Broadcasting System (Time Warner) ² Joint venture with UB Group ³ Joint venture with Alliance Lumière Pvt. Ltd ³ Joint venture with The Hindu Group ⁴ Joint venture with Tata Sky ⁵ Owned by Asian Television Network ⁶ Owned by Ethnic Channels Group. ⁷ Joint venture with Astro All Asia Networks ⁸ Minority stake in joint venture with Sun Network, Value Labs and Astro All Asia Networks ⁹ Joint venture with Genpact

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