MyThings

myThings

Type	Private
Industry	Online Advertising
Founded	2005
Website	www.myThings.com

myThings is a personalized retargeting provider whose solution allegedly enables online advertisers to create relevant, personalized online display ads (banners), in real time, for visitors who have left their website without completing a purchase, as they continue to surf the web. Personalized retargeting is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result in a conversion.

The company maintains that by reintroducing relevant product or service offers, users will greatly increase online purchases (conversions) and click through rates. Additional research from comScore follows this school of thought, demonstrating the retargeting can generate over 1000% increase in brand related searches.

myThings was the first company in Europe to offer online retailers with a CPA based business model in which advertisers only pay for conversions. myThings also supports traditional CPM and CPC models.

History

Founded in 2005, myThings is in the online display advertising, e-commerce and affiliate marketing industry throughout Europe. myThings has offices in UK, France, Germany, Italy, Spain, Benelux and Japan. Its solutions are used by customers in 12 countries including Asia (China, Japan) and Eastern Europe. In 2010, myThings partnered with Affiliate Window^[1] to present the first CPA based affiliate retargeting solution on the market that integrates into advertisers' existing affiliate tags. The solution won the Econsultancy Award^[2] in Affiliate Marketing in March 2011.

Partnerships

myThings has over 200 partnerships with online retailers and brands, leading European affiliate networks, analytics platforms and advertising agencies. Customers include Orange Mobile, PriceMinister, Microsoft Store, MisterGooddeal, Telecom Italia and Booking.com.^{[citation needed]}

Product

myThings offers adaptive retargeting ads generated in real-time, for each user based on previous interactions with the advertiser’s website. Each ad is optimized to maximum relevancy for the user.^{[citation needed]}

Funding

In January 2011, Deutsche Telekom’s venture capital firm T-Venture invested $6 million in myThings^[3][4] alongside previous backers, Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound.

According to "All Things Digital",^[5] other companies considered competition in the CPC retargeting field include Criteo.

Privacy

myThings is an active member of the Interactive Advertising Bureau (IAB) and is in full compliance with international regulations and the EU standards of privacy. The company is a signatory of the IAB EU framework presented to the UK Government as self-regulatory measures on behalf of the behavioral targeting industry.^[6] The UK government has recently expressed its support of the framework.^[7]

myThings technology utilizes cookies in the delivery of advertisements. The cookies do not collect any Personally Identifiable Information (PII). Prospects are informed on how the Retargeting service works, and are able to Opt-Out of myThings’s services at any time.^{[citation needed]}

Achievements

In partnership with Commission Junction, myThings was shortlisted for the A4U awards in 4 categories:^[8] Affiliate Marketing innovation, Best 3rd party application, Best new entrant and Best retail advertiser with Hotel Chocolat. The company was recently nominated by Media Momentum as one of the top 50 fastest growing digital media companies in Europe.

References

External links

• Official website