Multiplex (movie theater)

A typical AMC Theatres multiplex at the Ontario Mills.

A multiplex is a movie theater complex with multiple screens, typically six, ten, or more screens. They are usually housed in a specially designed building. Sometimes, an existing venue undergoes a renovation where the existing auditoriums are split into smaller ones, or more auditoriums are added in an extension or expansion of the building. The largest of these complexes can sit thousands of people and are sometimes referred to as a megaplex.

Definitions

Definitions of what constitutes a multiplex versus a megaplex is related to the number of screens, but often the comparison is arbitrary. For example, 12 to 20 screens may constitute a multiplex, whereas theaters above 20 screens may be branded a megaplex.^[1] Megaplex theaters sometimes feature stadium seating and other amenities often not found at smaller movie theaters. Multiplex theatres often feature regular seating.

History

Origins

In December 1947, Nat Taylor, the operator of the Elgin Theatre in Ottawa, Canada, opened a smaller second theater ("Little Elgin") next door to his first theater. It was not until 1957, however, that Taylor decided to run different movies in each theater, when he became annoyed at having to replace films that were still making money with new releases.^[2] Taylor opened dual-screen theaters in 1962 in Place Ville Marie in Montreal, Quebec, and at Yorkdale Plaza in Toronto, Ontario, in 1964.

In 1937, James Edwards twinned his Alhambra Theater in the Los Angeles area by converting an adjacent storefront into a second "annex" screen. While both screens would show the same feature movie, one would also offer a double bill. It did not convert to showing different movies on both screens until some time after Taylor.^[2]

In 1963, AMC Theatres opened the two-screen Parkway Twin in Kansas City, a concept which company president Stan Durwood later claimed to have come up with in 1962, realizing he could double the revenue of a single theater "by adding a second screen and still operate with the same size staff".^[2][3] Also, the shopping center structure where the Parkway was located could not support a large theater, so two small theaters were built to avoid that issue, and at first both theaters played the same film. AMC followed up on the Parkway Twin with a four-screen theater in 1966 and a six-screen theater in 1969.^[4]

In 1965, Martin's Westgate Cinemas became one of the first indoor two-screen theaters in Atlanta, Georgia. Located in East Point, Georgia, it was later converted into a three-screen venue after a fire partially destroyed one of the theaters. The Disney family film Those Calloways had its world premier at the Westgate,^[5] the only film to have been so honored at that theater.

Screen wars

Opening in April 1979, the 18-screen Cineplex, co-founded by Nat Taylor in Toronto's Eaton Centre, became the world's largest multitheatre complex under one roof.^[6] It was expanded to 21 screens by at least 1981.^[7]

In November 1988, Kinepolis Brussels opened with 25 screens,^[8] and is often credited as being the first "megaplex".^[9]

On December 30, 1996, AMC Ontario Mills 30, a 30-screen theater, opened in Ontario, California, and became the theater with the most screens in the world.^[10] This was eventually tied by its sister theater, AMC Forum 30 in Sterling Heights, Michigan, which opened in 1999.

Effects

During a high period of growth in many towns, the competition presented by a multiplex would often put the town's smaller theaters out of business. Multiplexes were often developed in conjunction with big box stores in power centres or in suburban malls during the 70s and 80s. The expansion was executed at the big-box pace which left many theater companies bankrupt while attempting to compete — almost all major movie theater companies went bankrupt during this hasty development process; however, AMC Theatres did not go into bankruptcy.

The early U.S. megaplexes sparked a wave of megaplex building across the United States. This was financed in part by a sale-leaseback model with Entertainment Properties Trust.

Largest cinema complex

Kinepolis Madrid opened in Spain on 17 September 1998; it is the world's largest cinema complex and has a total seating capacity of 9,200 with 25 screens, each seating between 211 and 996 people. The world's tallest cinema complex is the Cineworld Glasgow Renfrew Street in Scotland at 203 feet. Opened in 2001, it has 18 screens and seats 4,300 people.^[11][12]

Around the world

Australia

The largest megaplex in the Southern Hemisphere is the 26-screen Marion MEGAPLEX in Adelaide, South Australia. The megaplex was originally a 30-screen megaplex branded as Greater Union but was modified to accommodate Gold Class and V-Max screens and was re-branded as Event Cinemas. The auditoriums sit on top of Westfield Marion, which is the largest shopping complex in Adelaide.

Canada

Canada's largest movie theaters over the years have been located in Toronto. As mentioned above the 18- (later 21-) screen Cineplex at Eaton Centre was the movie theater with the most screens in the world until the late 1980s, but remained the largest movie theater in Canada until it was closed at the turn of the 21st century. Then in 2008, the 24-screen AMC Yonge Dundas 24, adjacent to the Eaton Centre, was completed. Cineplex Entertainment purchased the theater, still Canada's largest multiplex cinema, in 2012, bringing the company full circle.

France

France's largest movie theaters are: 27-screen UGC Ciné Cité Les Halles (3,913 seats) in Paris and 23-screen Kinépolis - Château du Cinéma in Lomme (7,286 seats).

India

In India, the mushrooming of multiplexes since the mid-90s has changed the dynamics of the Indian film industry. India's first multiplex was MARIS COMPLEX with five screens in it and was opened in 80s in Tiruchirappalli, Tamil Nadu. Production costs are now recovered in days, not months and viewers have accepted the concept. There have been concerns over high ticket prices, and the phenomena has predominantly been restricted to the larger cities, but Indian cinema chains such as INOX, PVR (Priya Village Roadshow), SPI Cinemas, CineMAX and Satyam Cineplex are changing the rules of exhibition in the world's largest film industry. The largest multiplex in India is the 16-screen multiplex by Mayajaal in Chennai.

United States

Rave Motion Pictures Ann Arbor

In the United States, the 14-screen Cineplex in the Beverly Center Mall in West Hollywood, California, became the country's largest upon opening in 1982.^[13] (The Beverly Center Cinemas closed in June 2010.)

In December 1988, Studio 28 in Grand Rapids, Michigan, expanded from 12 to 20 screens with a seating capacity of 6,000.^[14] (Studio 28 closed in November 2008).

The AMC Grand 24 opened in Dallas, Texas 1995 as the first 24-screen multiplex built from the ground up in the United States.^[1] AMC Theatres has since built many megaplexes with up to 30 screens, starting with the AMC Ontario Mills 30. After a lease renewal dispute with the property owner, the AMC Grand 24 closed sometime in November 2010.^[15] The building has been divided and is scheduled to reopen in 2012 as a Toby Keith–owned nightclub and a 14-screen first-run movie theater operated by Southern Theatres as the "AmStar 14".^[16]

See also

• Movie theater

References

• Marlene Edmunds, "Kinepolis Keeps the Plexes Coming", Variety, June 15, 1998, p. 74.
• William Echikson, "Taking the Megaplex on the Road", Business Week, no. 3547 (Oct. 6, 1997), p. 21.

External links

• Short film on the creation of the Cineplex
• How to lease a multiplex? Facts, techniques and a proposal checklist
• AMC Theatres