Mudra Communications Limited
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| Type | Limited company |
|---|---|
| Industry | Advertising, marketing, brand management |
| Founded | India, 1980 |
| Headquarters | Ahmedabad, Gujarat |
| Key people | A.G Krishnamurthy, Madhukar Kamath |
| Subsidiaries | DDB Mudra (Influence and behavioral change), Mudra Max (Integrated engagement and experience), Ignite Mudra (Partnerships for entrepreneurs) |
| Website | www.ddbmudragroup.com |
Mudra Communications Limited now known as Mudra India[citation needed] is an advertising, communications and brand management company in India. It is India's second largest advertising agency and also started Mudra Institute of Communications Ahmedabad.[1] In 2011, Mudra group was acquired by Omnicom Group, subsequently rebranded as DDB Mudra group and merged with DDB Worldwide.[2][3] As an advertising agency it is credited with handling successful campaigns of brands and products such as Rasna, Godrej, McDonalds and Big Bazaar.
References
- ↑ Sengupta, Subroto (2005). Brand positioning : strategies for competitive advantage (2. ed. ed.). New Delhi [u.a.]: McGraw-Hill. p. 255. ISBN 978-0-07-058159-3.
- ↑ "DDB Mudra Group unveils new avatar". Exchange4media.com. February 29, 2012. Retrieved 12 March 2012.
- ↑ Gupte, Masoom (29 Feb 2012). "Mudra starts new innings". Business Standard. Retrieved 12 March 2012.
External links
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