Moxie (company)
Moxie is a full-service interactive marketing agency located in Atlanta, GA. In 2006, Moxie was acquired by Zenith Media Services, a Publicis Groupe Company, and the expansion included adding offices in New York and Los Angeles.[1]
Moxie's current clients include Coca-Cola, L'Oreal USA, Verizon Wireless, Cartoon Network, Turner Broadcasting System, Children's Healthcare of Atlanta and 20th Century Fox.[2]
Corporate profile
Founded in 2000, Moxie is headquartered in Atlanta, Ga., with additional offices in New York City and Los Angeles.[3] With more than 300 employees, Moxie’s services include: digital media, media strategy buying/planning, online display advertising, search engine marketing (SEM), word of mouth (WOM) marketing, consumer generated media (CGM), research & analytics, social networking, mobile advertising, podcasts/mobile downloads, Web site design and development, ECRM programs, email marketing, digital signage/interactive merchandising, interactive demos, CD/DVD multi-media production, and video/audio production.[4]
Moxie, aligned with search-marketing shop Performics in January 2010 as part of Publicis Groupes’ efforts to recast its digital offerings.
Moxie's Senior Management Team consists of:
- Suzy Deering, President (Atlanta, LA)
- Lou Rossi, President (NYC)
- Chris Walker, Chief Financial Officer
- Matthew Fleischman, Chief Technology Officer
- Erin Pennington, EVP Media & Analytics
- Anthony Reeves, EVP Creative
- Solange M. Claudio, EVP Client Management
- Jane Matthews, SVP New Business
- Sandra LaBonte, Director HR
Specialization
Moxie’s capabilities include specialization in communications planning, media planning and buying, search marketing, branded entertainment, digital advertising, ECRM, experiential and sponsorship services and campaign management.
Achievements
In May 2009, Moxie received three awards at the Atlanta Interactive Marketing Association’s Awards: Most Effective Use of Video, and Most Effective Search Marketing Campaign categories.
Other recognitions include:
Award | Project | Giver of Award | Year Won |
---|---|---|---|
Silver: Website | Verizon Wireless - GIN | SIAA Awards | 2004 |
Finalist: Direct Response | Verizon Wireless Acquisition | OMMA | 2004 |
Bronze: Online Campaign | The Weather Channel | Show South | 2004 |
Gold: Best of the Best Award | The Weather Channel | Atlanta Interactive Marketing Association | 2005[5] |
Marketer of the Year | -- | Atlanta Interactive Marketing Association | 2005[6] |
Top 10 Women in Business | Kris Zagoria | Atlanta Business Chronicle | 2005[7] |
Big Idea Chair | -- | Yahoo! | 2005 |
Gold: Corporate Website | Parisian.com | iNova | 2005 |
Bronze: Banner Campaign | The HUB Graffiti | iNova | 2005 |
Rich Media Campaign - Honors | Verizon Wireless - V CAST | iNova | 2005[8] |
Atlanta's #1 Largest & Fastest Growing Women-Owned Firm | -- | Atlanta Business Chronicle | 2005 |
Atlanta's Top Advertising & Marketing Service Firms | -- | Atlanta Business Chronicle | 2005 |
Atlanta's #1 Top Web Design, Development & Online Services Companies | -- | Atlanta Business Chronicle | 2006 |
Third Place: Atlanta's Fastest Growing Women Owned Firms | -- | Atlanta Business Chronicle | 2006 |
Fourth Place: Atlanta's Top Advertising & Marketing Service Firms | -- | Atlanta Business Chronicle | 2006 |
Silver: MIXX Award - Online Integration | Verizon Wireless - V CAST Music ‘Call Your Music’ | Interactive Advertising Bureau (IAB) and Adweek Magazine | 2006 |
Silver: MIXX Award - Super-Rich Media | Verizon Wireless - V CAST Music ‘Call Your Music' | Interactive Advertising Bureau (IAB) and Adweek Magazine | 2006[9] |
Honors: Telecommunications- Rich Media Online Campaign | Verizon Wireless - V CAST National Launch | Webby Award | 2006[10] |
Honors: Internet Service Provider - Rich Media Online Ad | Earthlink Shopper’s Elbow | Webby Award | 2006[11] |
13th of Top 25 Agencies in America - #1 Agency in Atlanta | -- | OMMA Magazine Top 25 Interactive Agencies of 2006 | 2006 |
Top 50 Interactive Agencies | -- | Advertising Age | 2006 |
Silver: Microsite | The Home Depot - Father's Day | Atlanta ADDYs ShowSouth | 2007 |
Silver: Microsite | The Home Depot - Holiday | Atlanta ADDYs ShowSouth | 2007 |
Silver: Microsite | The home Depot - Homedepot.com TV | Atlanta ADDYs ShowSouth | 2007 |
Silver: Website | Northside Hospital - Site Redesign | Atlanta ADDYs ShowSouth | 2007 |
Silver: Banner Ads | UPS - March Madness | Atlanta ADDYs ShowSouth | 2007 |
Silver: Interactive Media | UPS - International Demo | Atlanta ADDYs ShowSouth | 2007 |
Silver: Website | Verizon Wireless - Motorola Q Launch | Atlanta ADDYs ShowSouth | 2007 |
Winner: Web/Interactive Use of Multimedia/New Media | Verizon Wireless - Chocolate Launch | Atlanta AMA AMY Awards | 2007 |
Winner: Web/Interactive Generating Online Sales | The Home Depot - Holiday Microsite | Atlanta AMA AMY Awards | 2007 |
Honoree | Verizon Wireless VCAST | Webby Awards | 2007 |
Honoree | TruGreen Website | Webby Awards | 2007 |
Bronze: Business & Brand Identity | TruGreen Website | iNOVA Awards | 2007 |
Bronze: Website/Homepage Redesign | TruGreen Website | SIAA Awards | 2007 |
46th: Top 50 Interactive Marketing Agencies | -- | Advertising Age | 2007 |
#1: Top Web Design, Development & Online Service Companies | -- | Atlanta Business Chronicle | 2007 |
Gold: Best of E-commerce/Sales | The Home Depot - Homedepot.com TV | Horizon Interactive | 2007[12] |
Silver: Best E-commerce/Sales Website | Verizon Wireless - Pirates of the Caribbean Dead Man’s Chest | Horizon Interactive | 2007 |
Silver: Consumer Information | Verizon Wireless - Kiosk Information Aircard | Horizon Interactive | 2007 |
Bronze: Banner Ad/Email Campaign | Verizon Wireless - Pirates of Caribbean Email Campaign | Horizon Interactive | 2007 |
Bronze: Banner Ad/Email Campaign | Verizon Wireless - Rock Star SuperNova Email Campaign | Horizon Interactive | 2007 |
Bronze: Video/Short Film | Verizon Wireless - YouTube Video | Horizon Interactive | 2007 |
#8: Atlanta's Best Places to Work | -- | Atlanta Business Chronicle | 2008 |
Gold Award of Excellence | Garnier Nutriste Eye Roller Campaign | ZenithOptimedia ROI Award | 2008 |
Adobe Site of the Day - August 20th | Coke - "Live Positively" Website | Adobe | 2008 |
Adobe Site of the Day - July 30 | Batman - "Commit Your Friend" Website | Adobe | 2008 |
Honoree: Rich Media Advertising - Business-to-Consumer | Verizon Wireless Next Phones Now | Webby Award | 2008[13] |
Honoree: Interactive/Mobile Advertising | 20th Century Fox - Jumper (on iPhone only) | Webby Award | 2008 |
Silver: Interactive Media, Online | The Home Depot - Kitchens | Atlanta Addy Awards | 2008 |
Silver: Interactive Media, Online | Verizon Wireless - Oddcast/Pop Lock and Send | Atlanta Addy Awards | 2008 |
Silver: Interactive Media, Websites, Consumer | Verizon Wireless - Pirates of the Caribbean 3 | Atlanta Addy Awards | 2008 |
Bronze: Interactive Media, Online | The Home Depot - Holiday | Atlanta Addy Awards | 2008 |
Bronze: Interactive Media, Online | L'Oreal - ABC Player Garnier Fructis | Atlanta Addy Awards | 2008 |
Wireless Category | 20th century Fox - Jumper iPhone | Adweek Buzz Awards | 2008[14] |
Outstanding Achievement Award in Telecommunications | Fight For Gotham City | IMA | 2008[15] |
Outstanding Microsite/Landing Page | Verizon Wireless - Pirates of the Caribbean "At World's End" | Web Marketing Association | 2008 |
Interactive Advertising Competition (IAC) Award: Best Movie Interactive Application | -- | Web Marketing Association | 2008[16] |
Finalist: Most Effective Online Brand Experience | The Home Depot - 2007 Kitchens Microsite | AiMA Awards | 2008 |
Silver: Interactive Web Elements, Banners/Tiles | 20th Century Fox - Jumper DVD | Create Awards | 2008[17] |
Most Effective Search Marketing Award | -- | Atlanta Interactive Marketing Association (AiMA) | 2009[18] |
Most Effective Use of Video Award | -- | Atlanta Interactive Marketing Association (AiMA) | 2009 |
Best in Show Award | -- | Atlanta Interactive Marketing Association (AiMA) | 2009[19] |
#1 Largest Marketing Services Agency | -- | Atlanta Business Chronicle | 2009 |
#1 Largest Web Design & Development Companies | -- | Atlanta Business Chronicle | 2009 |
Finalist: Best Places to Work | -- | Atlanta Business Chronicle | 2009 |
Finalist: Website Excellence | The Home Depot - Light Bulb Education | OMMA | 2009 |
Best in Show Award | Coke - "Live Positively" | W3 | 2009 |
Gold Award | "Live Positively" and Star Trek | W3 | 2009 |
Silver Award for Agency | -- | W3 | 2009 |
Gold Award of Excellence | Nestle - Nesquik Campaign | ZenithOptimedia ROI Award | 2009 |
Finalist: Search Marketing Campaign | 20th Century Fox - Avatar | AIMA Awards | 2010 |
Bronze: Online Commercial | Verizon Wireless - Telecom Fios | Atlanta ADDY Awards | 2010 |
Bronze: Banners | Coke - Open Happiness | Atlanta ADDY Awards | 2010 |
Bronze | Verizon Wireless - Star Trek Campaign | Atlanta ADDY Awards | 2010 |
Bronze: Email Campaign | Verizon Wireless - Droid | Atlanta ADDY Awards | 2010 |
Finalist: Email Campaign | Verizon Wireless - Droid | AIMA Awards | 2010 |
#1 Largest Marketing Services Agency | -- | Atlanta Business Chronicle | 2010 |
#1 Largest Web Design & Development Company | -- | Atlanta Business Chronicle | 2010 |
Finalist: Best Places to Work | -- | Atlanta Business Chronicle | 2010 |
Finalist | Avatar DVD Release | OMMA Awards | 2010 |
Bronze: Website | Verizon Wireless - 4G Website | Atlanta ADDY Awards | 2011 |
Online Advertising Creativity: Member's Choice | Makeup.com | OMMA Awards | 2011[20] |
Online Advertising Creativity: In-Game Advertising | Verizon Wireless - Sponsorship of Alan Wake | OMMA Awards | 2011[21] |
AMY Award | Verizon Wireless - New Customer Welcoming Email Series | AMY Awards | 2011 |
Reggie Award | Verizon Wireless - Sponsorship of Inception | Reggie Awards | 2011 |
Gold Award | Verizon Wireless - Sponsorship of Alan Wake | W3 | 2011 |
Silver Award | Casting 4 A Cure | W3 | 2011 |
Silver Award | Verizon Wireless - Sponsorship of Inception | W3 | 2011 |
Gold: Interactive Media - Micro/Mini Sites Online | Chewbacca Translator | Atlanta ADDY Awards | 2012 |
Gold: Interactive Media- Banners/Pop-ups/Screensavers | Cartoon Network Level Up Movie Premiere Campaign | Atlanta ADDY Awards | 2012 |
Gold: Best in Show | Cartoon Network Level Up Movie Premiere Campaign | Atlanta ADDY Awards | 2012 |
Gold: Interactive Media - Internet Commercials Online | Verizon Wireless - 4G Spotlight Video "Weightlifter" | Atlanta ADDY Awards | 2012 |
Gold Award | cartoon Network - April Fool's Day | Atlanta ADDY Awards | 2012 |
Silver: Mobile App | Verizon "The Lost Elf" Storybook | Atlanta ADDY Awards | 2012 |
Silver: Internet Commercial | Verizon Wireless - 4G Spotlight Video "Coal" | Atlanta ADDY Awards | 2012 |
Silver: Campaign | Verizon Wireless - VMA Sponsorship | Atlanta ADDY Awards | 2012 |
Silver: Microsite | Verizon Wireless - VMA Campaign | Atlanta ADDY Awards | 2012 |
Silver: Online Campaign | Verizon Wireless - 4G Spotlight Video Campaign | Atlanta ADDY Awards | 2012 |
Bronze: Micro-Mini Site | Verizon Wireless - "The Lost Elf" Storybook Experience/App | Atlanta ADDY Awards | 2012[22] |
Bronze: Interior Animated | Verizon Wireless - Droid Bionic (in-store digital signage) | Atlanta ADDY Awards | 2012 |
Bronze: Internet Commercial | Verizon Wireless - 4G Spotlight Video "Track Meet" | Atlanta ADDY Awards | 2012 |
Bronze: Internet Commercial | Verizon Wireless - 4G Spotlight Video "Horsey" | Atlanta ADDY Awards | 2012 |
OMMA Award | Cartoon Network - Level Up Premiere | OMMA Awards | 2012 |
References
Notes
- ↑ Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account “ http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
- ↑ Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account” http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
- ↑ The Free Library, “20th Century Fox's The Day the Earth Stood Still Lets the World Decide Who/What Will Be Saved When the Earth Stands Still” http://www.thefreelibrary.com/20th+Century+Fox's+The+Day+the+Earth+Stood+Still+Lets+the+World...-a0188911589
- ↑ PR Inside, “Daina Middleton Joins Moxie Interactive as Senior Vice President of Sunao” http://www.pr-inside.com/daina-middleton-joins-moxie-interactive-as-r583721.htm
- ↑ PRWeb, "Moxie Interactive Wins AiMA’s “Best of the Best” Award For Outstanding Online Creativity" http://www.prweb.com/releases/2005/12/prweb316454.htm
- ↑ ZoomInfo, “Kris Zagoria” http://www.zoominfo.com/people/Zagoria_Kris_338186366.aspx
- ↑ Atlanta Business Chronicle, “Top 10 Women in Business 2005” http://atlanta.bizjournals.com/atlanta/stories/2005/09/12/smallb2.html
- ↑ iNOVA, “2005 Award Category Winners” http://www.astridawards.com/iNova%20pages/Winner%20pages/2005/marketing.htm
- ↑ IAB, “IAB AND ADWEEK MAGAZINES ANNOUNCE MIXX AWARD WINNERS” http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/5067
- ↑ The Webby Awards, “10th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=63&season=10
- ↑ The Webby Awards, “11th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=59&season=11
- ↑ Horizon Interactive, “2007 Winners” http://www.horizoninteractiveawards.com/winners/07/ecommerce.htm
- ↑ The Webby Awards, “12th Annual Webby Award Official Honoree Selection” http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=152&season=12
- ↑ AdWeek, “2008 Buzz Award Winners” http://www.adweek.com/aw/content_display/news/e3i72ce5cb5941da1cd4c4357a01742a744
- ↑ Interactive Marketing Association, “Award Gallery” http://www.interactivemediaawards.com/winners/winners.asp
- ↑ Wild Tangent, “WildTanget receives award for Outstanding Achievement in Online Advertising” about.wildtangent.com/static/u/iac_award.pdf
- ↑ LinkedIn, “James Tomasino Profile” http://www.linkedin.com/pub/james-tomasino/2/843/b14
- ↑ Atlanta Interactive Marketing Association, “2009 Winners” http://www.aimaawards.com/winners/finalist.php
- ↑ Atlanta Interactive Marketing Association, “BETTER THE SECOND TIME AROUND… AIMA HONORS ATLANTA’S BEST ONLINE MARKETING TALENT” http://www.atlantaima.org/index.php/Press/
- ↑ MediaPost, "2011 OMMA Award Winners" http://www.mediapost.com/ommaawards/winners/?event=2011
- ↑ MediaPost, "2011 OMMA Award Winners" http://www.mediapost.com/ommaawards/winners/?event=2011
- ↑ Atlanta ADDYs, "2012 ADDY Award Winner" http://www.atlantaaddys.org/addywinners.pdf