Moxie (company)

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Moxie is a full-service interactive marketing agency located in Atlanta, GA. In 2006, Moxie was acquired by Zenith Media Services, a Publicis Groupe Company, and the expansion included adding offices in New York and Los Angeles.[1]

Moxie's current clients include Coca-Cola, L'Oreal USA, Verizon Wireless, Cartoon Network, Turner Broadcasting System, Children's Healthcare of Atlanta and 20th Century Fox.[2]

Corporate profile

Founded in 2000, Moxie is headquartered in Atlanta, Ga., with additional offices in New York City and Los Angeles.[3] With more than 300 employees, Moxie’s services include: digital media, media strategy buying/planning, online display advertising, search engine marketing (SEM), word of mouth (WOM) marketing, consumer generated media (CGM), research & analytics, social networking, mobile advertising, podcasts/mobile downloads, Web site design and development, ECRM programs, email marketing, digital signage/interactive merchandising, interactive demos, CD/DVD multi-media production, and video/audio production.[4]

Moxie, aligned with search-marketing shop Performics in January 2010 as part of Publicis Groupes’ efforts to recast its digital offerings.

Moxie's Senior Management Team consists of:

  • Suzy Deering, President (Atlanta, LA)
  • Lou Rossi, President (NYC)
  • Chris Walker, Chief Financial Officer
  • Matthew Fleischman, Chief Technology Officer
  • Erin Pennington, EVP Media & Analytics
  • Anthony Reeves, EVP Creative
  • Solange M. Claudio, EVP Client Management
  • Jane Matthews, SVP New Business
  • Sandra LaBonte, Director HR

Specialization

Moxie’s capabilities include specialization in communications planning, media planning and buying, search marketing, branded entertainment, digital advertising, ECRM, experiential and sponsorship services and campaign management.

Achievements

In May 2009, Moxie received three awards at the Atlanta Interactive Marketing Association’s Awards: Most Effective Use of Video, and Most Effective Search Marketing Campaign categories.

Other recognitions include:

Award Project Giver of Award Year Won
Silver: Website Verizon Wireless - GIN SIAA Awards 2004
Finalist: Direct Response Verizon Wireless Acquisition OMMA 2004
Bronze: Online Campaign The Weather Channel Show South 2004
Gold: Best of the Best Award The Weather Channel Atlanta Interactive Marketing Association 2005[5]
Marketer of the Year -- Atlanta Interactive Marketing Association 2005[6]
Top 10 Women in Business Kris Zagoria Atlanta Business Chronicle 2005[7]
Big Idea Chair -- Yahoo! 2005
Gold: Corporate Website Parisian.com iNova 2005
Bronze: Banner Campaign The HUB Graffiti iNova 2005
Rich Media Campaign - Honors Verizon Wireless - V CAST iNova 2005[8]
Atlanta's #1 Largest & Fastest Growing Women-Owned Firm -- Atlanta Business Chronicle 2005
Atlanta's Top Advertising & Marketing Service Firms -- Atlanta Business Chronicle 2005
Atlanta's #1 Top Web Design, Development & Online Services Companies -- Atlanta Business Chronicle 2006
Third Place: Atlanta's Fastest Growing Women Owned Firms -- Atlanta Business Chronicle 2006
Fourth Place: Atlanta's Top Advertising & Marketing Service Firms -- Atlanta Business Chronicle 2006
Silver: MIXX Award - Online Integration Verizon Wireless - V CAST Music ‘Call Your Music’ Interactive Advertising Bureau (IAB) and Adweek Magazine 2006
Silver: MIXX Award - Super-Rich Media Verizon Wireless - V CAST Music ‘Call Your Music' Interactive Advertising Bureau (IAB) and Adweek Magazine 2006[9]
Honors: Telecommunications- Rich Media Online Campaign Verizon Wireless - V CAST National Launch Webby Award 2006[10]
Honors: Internet Service Provider - Rich Media Online Ad Earthlink Shopper’s Elbow Webby Award 2006[11]
13th of Top 25 Agencies in America - #1 Agency in Atlanta -- OMMA Magazine Top 25 Interactive Agencies of 2006 2006
Top 50 Interactive Agencies -- Advertising Age 2006
Silver: Microsite The Home Depot - Father's Day Atlanta ADDYs ShowSouth 2007
Silver: Microsite The Home Depot - Holiday Atlanta ADDYs ShowSouth 2007
Silver: Microsite The home Depot - Homedepot.com TV Atlanta ADDYs ShowSouth 2007
Silver: Website Northside Hospital - Site Redesign Atlanta ADDYs ShowSouth 2007
Silver: Banner Ads UPS - March Madness Atlanta ADDYs ShowSouth 2007
Silver: Interactive Media UPS - International Demo Atlanta ADDYs ShowSouth 2007
Silver: Website Verizon Wireless - Motorola Q Launch Atlanta ADDYs ShowSouth 2007
Winner: Web/Interactive Use of Multimedia/New Media Verizon Wireless - Chocolate Launch Atlanta AMA AMY Awards 2007
Winner: Web/Interactive Generating Online Sales The Home Depot - Holiday Microsite Atlanta AMA AMY Awards 2007
Honoree Verizon Wireless VCAST Webby Awards 2007
Honoree TruGreen Website Webby Awards 2007
Bronze: Business & Brand Identity TruGreen Website iNOVA Awards 2007
Bronze: Website/Homepage Redesign TruGreen Website SIAA Awards 2007
46th: Top 50 Interactive Marketing Agencies -- Advertising Age 2007
#1: Top Web Design, Development & Online Service Companies -- Atlanta Business Chronicle 2007
Gold: Best of E-commerce/Sales The Home Depot - Homedepot.com TV Horizon Interactive 2007[12]
Silver: Best E-commerce/Sales Website Verizon Wireless - Pirates of the Caribbean Dead Man’s Chest Horizon Interactive 2007
Silver: Consumer Information Verizon Wireless - Kiosk Information Aircard Horizon Interactive 2007
Bronze: Banner Ad/Email Campaign Verizon Wireless - Pirates of Caribbean Email Campaign Horizon Interactive 2007
Bronze: Banner Ad/Email Campaign Verizon Wireless - Rock Star SuperNova Email Campaign Horizon Interactive 2007
Bronze: Video/Short Film Verizon Wireless - YouTube Video Horizon Interactive 2007
#8: Atlanta's Best Places to Work -- Atlanta Business Chronicle 2008
Gold Award of Excellence Garnier Nutriste Eye Roller Campaign ZenithOptimedia ROI Award 2008
Adobe Site of the Day - August 20th Coke - "Live Positively" Website Adobe 2008
Adobe Site of the Day - July 30 Batman - "Commit Your Friend" Website Adobe 2008
Honoree: Rich Media Advertising - Business-to-Consumer Verizon Wireless Next Phones Now Webby Award 2008[13]
Honoree: Interactive/Mobile Advertising 20th Century Fox - Jumper (on iPhone only) Webby Award 2008
Silver: Interactive Media, Online The Home Depot - Kitchens Atlanta Addy Awards 2008
Silver: Interactive Media, Online Verizon Wireless - Oddcast/Pop Lock and Send Atlanta Addy Awards 2008
Silver: Interactive Media, Websites, Consumer Verizon Wireless - Pirates of the Caribbean 3 Atlanta Addy Awards 2008
Bronze: Interactive Media, Online The Home Depot - Holiday Atlanta Addy Awards 2008
Bronze: Interactive Media, Online L'Oreal - ABC Player Garnier Fructis Atlanta Addy Awards 2008
Wireless Category 20th century Fox - Jumper iPhone Adweek Buzz Awards 2008[14]
Outstanding Achievement Award in Telecommunications Fight For Gotham City IMA 2008[15]
Outstanding Microsite/Landing Page Verizon Wireless - Pirates of the Caribbean "At World's End" Web Marketing Association 2008
Interactive Advertising Competition (IAC) Award: Best Movie Interactive Application -- Web Marketing Association 2008[16]
Finalist: Most Effective Online Brand Experience The Home Depot - 2007 Kitchens Microsite AiMA Awards 2008
Silver: Interactive Web Elements, Banners/Tiles 20th Century Fox - Jumper DVD Create Awards 2008[17]
Most Effective Search Marketing Award -- Atlanta Interactive Marketing Association (AiMA) 2009[18]
Most Effective Use of Video Award -- Atlanta Interactive Marketing Association (AiMA) 2009
Best in Show Award -- Atlanta Interactive Marketing Association (AiMA) 2009[19]
#1 Largest Marketing Services Agency -- Atlanta Business Chronicle 2009
#1 Largest Web Design & Development Companies -- Atlanta Business Chronicle 2009
Finalist: Best Places to Work -- Atlanta Business Chronicle 2009
Finalist: Website Excellence The Home Depot - Light Bulb Education OMMA 2009
Best in Show Award Coke - "Live Positively" W3 2009
Gold Award "Live Positively" and Star Trek W3 2009
Silver Award for Agency -- W3 2009
Gold Award of Excellence Nestle - Nesquik Campaign ZenithOptimedia ROI Award 2009
Finalist: Search Marketing Campaign 20th Century Fox - Avatar AIMA Awards 2010
Bronze: Online Commercial Verizon Wireless - Telecom Fios Atlanta ADDY Awards 2010
Bronze: Banners Coke - Open Happiness Atlanta ADDY Awards 2010
Bronze Verizon Wireless - Star Trek Campaign Atlanta ADDY Awards 2010
Bronze: Email Campaign Verizon Wireless - Droid Atlanta ADDY Awards 2010
Finalist: Email Campaign Verizon Wireless - Droid AIMA Awards 2010
#1 Largest Marketing Services Agency -- Atlanta Business Chronicle 2010
#1 Largest Web Design & Development Company -- Atlanta Business Chronicle 2010
Finalist: Best Places to Work -- Atlanta Business Chronicle 2010
Finalist Avatar DVD Release OMMA Awards 2010
Bronze: Website Verizon Wireless - 4G Website Atlanta ADDY Awards 2011
Online Advertising Creativity: Member's Choice Makeup.com OMMA Awards 2011[20]
Online Advertising Creativity: In-Game Advertising Verizon Wireless - Sponsorship of Alan Wake OMMA Awards 2011[21]
AMY Award Verizon Wireless - New Customer Welcoming Email Series AMY Awards 2011
Reggie Award Verizon Wireless - Sponsorship of Inception Reggie Awards 2011
Gold Award Verizon Wireless - Sponsorship of Alan Wake W3 2011
Silver Award Casting 4 A Cure W3 2011
Silver Award Verizon Wireless - Sponsorship of Inception W3 2011
Gold: Interactive Media - Micro/Mini Sites Online Chewbacca Translator Atlanta ADDY Awards 2012
Gold: Interactive Media- Banners/Pop-ups/Screensavers Cartoon Network Level Up Movie Premiere Campaign Atlanta ADDY Awards 2012
Gold: Best in Show Cartoon Network Level Up Movie Premiere Campaign Atlanta ADDY Awards 2012
Gold: Interactive Media - Internet Commercials Online Verizon Wireless - 4G Spotlight Video "Weightlifter" Atlanta ADDY Awards 2012
Gold Award cartoon Network - April Fool's Day Atlanta ADDY Awards 2012
Silver: Mobile App Verizon "The Lost Elf" Storybook Atlanta ADDY Awards 2012
Silver: Internet Commercial Verizon Wireless - 4G Spotlight Video "Coal" Atlanta ADDY Awards 2012
Silver: Campaign Verizon Wireless - VMA Sponsorship Atlanta ADDY Awards 2012
Silver: Microsite Verizon Wireless - VMA Campaign Atlanta ADDY Awards 2012
Silver: Online Campaign Verizon Wireless - 4G Spotlight Video Campaign Atlanta ADDY Awards 2012
Bronze: Micro-Mini Site Verizon Wireless - "The Lost Elf" Storybook Experience/App Atlanta ADDY Awards 2012[22]
Bronze: Interior Animated Verizon Wireless - Droid Bionic (in-store digital signage) Atlanta ADDY Awards 2012
Bronze: Internet Commercial Verizon Wireless - 4G Spotlight Video "Track Meet" Atlanta ADDY Awards 2012
Bronze: Internet Commercial Verizon Wireless - 4G Spotlight Video "Horsey" Atlanta ADDY Awards 2012
OMMA Award Cartoon Network - Level Up Premiere OMMA Awards 2012

References

Notes

  1. Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account “ http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
  2. Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account” http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
  3. The Free Library, “20th Century Fox's The Day the Earth Stood Still Lets the World Decide Who/What Will Be Saved When the Earth Stands Still” http://www.thefreelibrary.com/20th+Century+Fox's+The+Day+the+Earth+Stood+Still+Lets+the+World...-a0188911589
  4. PR Inside, “Daina Middleton Joins Moxie Interactive as Senior Vice President of Sunao” http://www.pr-inside.com/daina-middleton-joins-moxie-interactive-as-r583721.htm
  5. PRWeb, "Moxie Interactive Wins AiMA’s “Best of the Best” Award For Outstanding Online Creativity" http://www.prweb.com/releases/2005/12/prweb316454.htm
  6. ZoomInfo, “Kris Zagoria” http://www.zoominfo.com/people/Zagoria_Kris_338186366.aspx
  7. Atlanta Business Chronicle, “Top 10 Women in Business 2005” http://atlanta.bizjournals.com/atlanta/stories/2005/09/12/smallb2.html
  8. iNOVA, “2005 Award Category Winners” http://www.astridawards.com/iNova%20pages/Winner%20pages/2005/marketing.htm
  9. IAB, “IAB AND ADWEEK MAGAZINES ANNOUNCE MIXX AWARD WINNERS” http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/5067
  10. The Webby Awards, “10th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=63&season=10
  11. The Webby Awards, “11th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=59&season=11
  12. Horizon Interactive, “2007 Winners” http://www.horizoninteractiveawards.com/winners/07/ecommerce.htm
  13. The Webby Awards, “12th Annual Webby Award Official Honoree Selection” http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=152&season=12
  14. AdWeek, “2008 Buzz Award Winners” http://www.adweek.com/aw/content_display/news/e3i72ce5cb5941da1cd4c4357a01742a744
  15. Interactive Marketing Association, “Award Gallery” http://www.interactivemediaawards.com/winners/winners.asp
  16. Wild Tangent, “WildTanget receives award for Outstanding Achievement in Online Advertising” about.wildtangent.com/static/u/iac_award.pdf
  17. LinkedIn, “James Tomasino Profile” http://www.linkedin.com/pub/james-tomasino/2/843/b14
  18. Atlanta Interactive Marketing Association, “2009 Winners” http://www.aimaawards.com/winners/finalist.php
  19. Atlanta Interactive Marketing Association, “BETTER THE SECOND TIME AROUND… AIMA HONORS ATLANTA’S BEST ONLINE MARKETING TALENT” http://www.atlantaima.org/index.php/Press/
  20. MediaPost, "2011 OMMA Award Winners" http://www.mediapost.com/ommaawards/winners/?event=2011
  21. MediaPost, "2011 OMMA Award Winners" http://www.mediapost.com/ommaawards/winners/?event=2011
  22. Atlanta ADDYs, "2012 ADDY Award Winner" http://www.atlantaaddys.org/addywinners.pdf

External links

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