Mounds (candy)

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The wrapper of the Mounds bar

Mounds is a candy bar made by Hershey's, and is the sister product of Almond Joy. Like Almond Joy, it consists of a coconut based center; however, it is enrobed with dark chocolate rather than milk chocolate and does not contain almonds. The original slogan, "Indescribably Delicious" was created when Mounds ran a contest to come up with the best two words to sell a candy. Leon Weiss, the person who came up with the slogan, won $10, while Mounds went on to use the slogan in advertising and on the wrappers, still continuing today.

Mounds uses a packaging and logo design similar to its sister product, with Almond Joy's blue replaced by red, and the two candies are often advertised together. The candy's famous 1970s ad campaign used a jingle, "Sometimes you feel like a nut, sometimes you don't / Almond Joy's got nuts / Mounds don't", written by Leon Carr.

A limited edition Mounds Island Orange candy bar was introduced in 2006 with orange colored and flavored coconut.

A similar coconut-filled chocolate bar by the name of Bounty is manufactured by Mars, Incorporated and sold in markets other than the United States. The bars come in light or dark chocolate and are recognized by their blue (light chocolate) or red (dark chocolate) wrappers. Neither bar contains almonds.

History

A bar broken in half

Mounds was created in 1920 as a single piece for 5 cents. In 1929, the Peter Paul Company purchased the line and had begun production. The format changed to two pieces that still sold for 5 cents, with the price rising to 10 cents after World War II.^[1] Mounds also was made in milk chocolate as well. During World War II Peter Paul was faced with severe shortages of sugar and coconut which had been shipped from the Philippines before war broke out. Rather than sacrifice quality, the company discontinued some of its lesser selling brands and concentrated production on the Mounds candy bar. Over the years Peter Paul added several products to its line, including the Almond Joy candy bar and York Peppermint Patties. Cadbury and Peter Paul merged in 1978, and Hershey Foods purchased the company's U.S. operations in 1988.

References

↑ Nearly everything you wanted to know about Peter Paul

External links

Mounds Official Website

v t e Confectionery products of The Hershey Company

Italics indicates discontinued products

Chocolate-based	5th Avenue Air Delight Almond Joy Bar None Bliss Brookside Cadbury Creme Egg³ Cadbury Dairy Milk³ Cherry Blossom Cookies 'n' Creme Cookies 'n' Mint Dagoba Glosette Heath bar Hershey bar Hershey's Drops Hershey's Kisses Hershey's Kissables Hershey's Miniatures Hershey's S'mores Hershey's Special Dark Kit Kat² Krackel Milk Duds Mini Eggs³ Mounds Mr. Goodbar NutRageous Oh Henry!¹ Rally Reese's Crispy Crunchy Bar Reese's Fast Break Reese's Peanut Butter Cups Reese's Pieces Reese's Sticks Reese's Whipps Rolo² Scharffen Berger Skor Snack Barz Swoops Symphony Take 5 (Max 5) Whatchamacallit Whoppers York Peppermint Pattie

Others	Bubble Yum Good & Plenty Good & Fruity Hershey's Cookies 'n' Creme Ice Breakers Jolly Rancher Koolerz Mauna Loa PayDay Twizzlers Zagnut ZERO

Hershey's also manufactures military chocolate for the U.S. armed forces.

¹ Marketed in both the United States and Canada, but sold as a Hershey’s product only within Canada. U.S. rights owned by Nestlé. ² Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Nestlé. ³ Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Mondelēz International.

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