Monarch Beverage Company
| Type | Private |
|---|---|
| Industry | beverage |
| Founded | 1965 |
| Founder(s) | Frank Armstrong |
| Headquarters | Atlanta, Georgia., United States |
| Key people | Jacques Bombal, CEO |
| Products | Kickapoo Joy Juice |
| Services | Sale of Beverages |
| Website | Monarch Beverage Company website |
The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia. The company's CEO is Jacques Bombal.[1] The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish itself by offering lesser-known soft drink brands that had strong regional sales and appeal. Monarch Beverage Company purchased Dad's from IC Industries of Chicago in 1986. Around that time, it was the second largest volume (12 million cases) root beer brand and was distributed by the Coca-Cola bottler network.[2] In 2007, The Dad's Root Beer Company, LLC of Jasper, Indiana, acquired the Dad's Root Beer brand as well as the rights to Bubble Up, Dr. Wells and Sun Crest in the U.S. and some other international countries from The Monarch Beverage Co. of Atlanta. Monarch Beverages is now concentrated on international markets where it does 90% of its business with brands like Kickapoo Joy Juice, American Cola and Rush! Energy.
Brands
- ACUTEfruit
- American Cola
- COMOTION
- Kickapoo Joy Juice
- Mason's Root Beer
- NTrinsic
- Planet Cola
- Rush Energy Drink
Former brands
- All Sport (2001–2007)
- Bubble Up (1978–2007) [3]
- Chocolate Soldier (1966–1988)[citation needed]
- Dad's Root Beer (1986–2007)
- Dr. Wells (1987–2007) [2]
- Frostie Root Beer (1980–2000) [4][5]
- Grapette (1977–2000) (was never marketed) [6][7]
- Kist (1966–1997) [4][8][9][10][11]
- Moxie (1966–2007) [12]
- Nesbitt's (1975–1999) [13]
- NuGrape (1968–1999) [14][15]
- Quench
- Sun Crest (1968–2007) [2]
References
- ↑ "Business Name History – THE MONARCH BEVERAGE COMPANY, INC.". Georgia Secretary of State Corporation Records. Retrieved 2008-06-20.
- ↑ 2.0 2.1 2.2 "The Dad's Root Beer Co., LLC". Beverage World (Ideal Media). 2007-11-15. Archived from the original on 2008-06-12. Retrieved 2008-06-20.
- ↑ Dad's Root Beer – Bubble Up page.
- ↑ 4.0 4.1 Hoovers - Leading Edge Brands, LLC company profile.
- ↑ Stewart's Drive-In (Kearny, NJ) – "Stewart's Restaurants Since 1924".
- ↑ Nancy and Walker's Scrapbook - The Grapette Story.
- ↑ Grapette International – "The Grapette Story"
- ↑ U.S. Patent and Trademark Office – Chocolate Soldier, serial no. 71222497, filed Oct. 29, 1925, reg. no. 0210242, registered March 9, 1926 (2nd renewal: Mar. 9, 1966)
- ↑ U.S. Patent and Trademark Office - Chocolate Soldier, serial no. 72265007, filed Feb. 20, 1967, reg. no. 0844208, registered Feb. 13, 1968
- ↑ Soda TraderZ by CokeGirl – Kist page
- ↑ The Weide's Soda Page – Bottles starting with "K"
- ↑ "Moxie, same taste, new owner". New Hampshire Union Leader (Union Leader Corporation). 2007-04-06. p. B3. Retrieved 2007-11-25.
- ↑ Nesbitt's Orange Memorabilia Page – Facts Page.
- ↑ Jamaica Plain Historical Society – "Moxie Soda Outsold Coca-Cola".
- ↑ Big Red, Ltd. – History Page.