Mode Creation Munich
 MCM logo | |
| Type | Private |
|---|---|
| Industry | Fashion |
| Founded | Germany in 1976 |
| Founder(s) | Michael Cromer |
| Headquarters |
Seoul, South Korea Zurich, Switzerland |
| Number of locations | 70 worldwide |
| Key people |
Michael Cromer, Founder Sung-Joo Kim, Stockholder Michael Michalsky, Creative Director |
| Products | Luxury goods |
| Net income | 220 million $ |
| Website | MCM worldwide website |
Mode Creation Munich, commonly known as MCM, is a German/Swiss/South Korean luxury brand of leather goods, apparel and footwear.
The brand is helmed by president and chief executive officer Ralph J. Polese, former president of Gucci Korea;[1][2] with Michael Michalsky as its main designer. The company has offices in eight countries with over 270 boutiques worldwide in 30 countries.[3] Its' range of products included luxury handbag collection and vintage briefcases, as well as its men's bag products[4] and gloves.[5]
History
It was a German brand founded by Michael Cromer in Munich in 1975 as 'Michael Cromer Munich' (MCM). It was headquartered in Zurich, Switzerland until 2005, where it was purchased by Sungjoo Design Tech & Distribution, and renamed 'Mode Creation Munich' (MCM).[6]
In 2005 the brand was takenover by Sungjoo Design, headed by chairwoman and CEO Sung-Joo Kim, who had been the German brand's exclusive licensee and distributor in Korea since 1994, who are also licensee for Marks & Spencer, Lulu Guinness bags and Billy Bag.[7][8] At that time, the brand's annual sales was ₩180 billion, which increaed by 18 percent to ₩220 billion in 2009.[9]
Stores
- Cheongdam-dong, Gangnam-gu, Seoul – MCM Haus flagship store. One half of the multi-colour facade is designed by British artist Richard Woods, while the other half of the exterior is decorated with individually numbered brass plates. It also has an Italian restaurant in the basement, furnished with Woods' designs.[10][11]
- Lotte Department Store[12]
- Incheon International Airport – first local brand to open an exclusive boutique at the airport[13]
- Saks Fifth Avenue, New York – the first Korean brand to be featured at the store[9]
- China: 16 as of June 2012[14]
- Three outlets: Shanghai and Hong Kong
- Two outlets: Beijing, Hainan and Macau
- One outlet: Tianjin, Chongqing, Harbin and Nanjing
See also
References
- ↑ Cho, Ines (27 June 2005). "Can MCM’s new chief resurrect a defunct brand?". Joongang Daily. Retrieved 10 April 2013.
- ↑ Yang, Sunny (7 November 2005). "Faltering brand MCM gets a new lease on life". Joongang Daily. Retrieved 10 April 2013.
- ↑ "Luxury MCM-Themed Bus to Run During London Olympics". Chosun Ilbo. 11 July 2012. Retrieved 16 April 2013.
- ↑ "Metrosexual Revolution Leads to Boom in Men's Bags". Chosun Ilbo. 23 January 2005. Retrieved 16 April 2013.
- ↑ Ahn, Sang-mi (17 January 2005). "A Sagging Economy Calls for Flighty Accessories". Chosun Ilbo. Retrieved 16 April 2013.
- ↑ Garcia, Cathy Rose A. (4 May 2010). "Fading foreign brands recycled: Some of them being exported to countries of origin". Korea Times. Retrieved 10 April 2013.
- ↑ Yang Sunny; Yoo Jee-ho (14 June 2005). "Distributor to buy MCM brand". Joongang Daily. Retrieved 10 April 2013.
- ↑ Yang Sunny; Hong Joo-yun (13 July 2005). "Korea ignored as fashion producer". Joongang Daily. Retrieved 10 April 2013.
- ↑ 9.0 9.1 "Korean Takes Luxury Brand to Saks Fifth Avenue". Chosun Ilbo. 21 September 2009. Retrieved 10 April 2013.
- ↑ Garcia, Cathy Rose A. (30 July 2010). "Why are upscale stores in Seoul empty?". Korea Times. Retrieved 10 April 2013.
- ↑ "MCM Haus Flagship store". CNN Travel. 1 June 2011. Retrieved 10 April 2013.
- ↑ Kim, Jessica (18 February 2010). "Rain attends MCM store opening". 10 Asia. Retrieved 10 April 2013.
- ↑ "Local brand to open duty-free boutique in Incheon airport". Korea Times. 8 July 2012. Retrieved 10 April 2013.
- ↑ "MCM opens 16th Chinese store in Nanjing". Korea Times. 21 June 2012. Retrieved 10 April 2013.