Mitchum

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This article is about a deodorant. For the actor, see Robert Mitchum.

Mitchum is a brand of antiperspirant-deodorant, launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day". The slogan has been dropped since 2007.

All versions of their product used to contain 20% of the anti-perspirant Aluminium zirconium tetrachlorohydrex gly and the roll-on still does. In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%. They went on to release a Smart Solid line, a water-based solid with a differing texture than most deodorants, that contained the original active ingredient. A standard invisible solid was released with the old active ingredient as well, with the name "Mitchum Advanced Control".

External links

Mitchum's Website

v t e Revlon Inc.

Current brands	Revlon Almay Charlie Institut Jeanne Gatineau Ultima II (cosmetics line) Mitchum

Defunct brands	Electric Youth Germaine Monteil Natural Wonder

Former brands, under new ownership	Clean & Clear Halston fragrances, Max Factor Princess Marcella Borghese

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