Mishor Adumim
| Mishor Adumim Industrial Park פארק תעשייה מישור אדומים | |
|---|---|
 | |
  Mishor Adumim Industrial Park | |
| Coordinates: 31°47′50.40″N 35°19′54.70″E / 31.7973333°N 35.3318611°ECoordinates: 31°47′50.40″N 35°19′54.70″E / 31.7973333°N 35.3318611°E | |
| District | Judea and Samaria Area |
| Council | Ma'ale Adumim |
| Region | West Bank |
| Founded | 1998 |
| Founded by |
Ma'aleh Adumim Economic Development Co. Ltd. |
| Area | 1,550 dunams (1.55 km2 or 380 acres) |
| Population | 300 businesses |
| Name meaning | Plain of Adumim |
Mishor Adumim (Hebrew: מישור אדומים) is an industrial park located in the industrial zone of the settlement of Ma'ale Adumim, about 10 minutes from Jerusalem, on the West Bank.
History
Since 1998, the park has been managed by the Ma'aleh Adumim Economic Development Company Ltd. Stretching over 1,550 dunams, it includes businesses and factories, as well as a busy commercial center.[1]In 2014, the park housed 300 factories and small businesses, a bowling alley, two large supermarkets, an art museum and several kosher wineries. These businesses, a few owned by Arabs, among them the Shweiki glass factory, are entitled to special tax breaks under Israeli law.[2]
One of the big draws is a Rami Levy supermarket.[3] The Sodastream factory in Mishor Adumim provides employment for 1,300 workers, 950 of them Arabs.[4]Adumim Food Ingredients is a food additives company that manufactures nutraceuticals in collaboration with the Hebrew University of Jerusalem.[5]
The SodaStream plant was established in Mishor Adumim by the company founder Peter Weissburgh in the 1990s, before SodaStream was taken over by the Fortismo Capital Fund in 2007. In 2014, Daniel Birnbaum, the current CEO said that he would not have opened the factory at this site, but its presence there was a reality and he would not bow to political pressure to close it, even after the inauguration of a new plant under construction in the Negev. According to Birnbaum, he would not consider closing the plant out of loyalty to its hundreds of Palestinian workers, noting that he could not see how it would help the Palestinian cause if they were fired.[6]
The Rami Levy supermarket in Mishor Adumim is widely patronized by Palestinians, although Palestinian Authority Economy Minister Hassan Abu Libdeh warned them in 2010 not to buy there. Many of the employees are also Palestinian.[7]
See also
References
- ↑ Adumim Industrial Park
- ↑ Down the road from Sodastream, a complicated coexistence, Haaretz
- ↑ PA warns Palestinian shoppers
- ↑ At SodaStream Palestinians hope their bubble won't burst
- ↑ BioJerusalem: Adumim Food Ingredients
- ↑ SodaStream Boss Admits West Bank Plant Is 'a Pain' — Praises Scarlett Johansson
- ↑ PA warns Palestinian shoppers, Jerusalem Post