Mirchi (film)

Mirchi
Directed by	Koratala Siva
Produced by	V. Vamsi Krishna Reddy Pramod Uppalapati
Written by	Koratala Siva
Screenplay by	Koratala Siva
Starring	Prabhas Sathyaraj Anushka Shetty Richa Gangopadhyay Nadhiya Adithya Brahmanandam
Music by	Devi Sri Prasad
Cinematography	Madhi
Editing by	Kotagiri Venkateswara Rao
Studio	UV Creations
Distributed by	Great India Films (Overseas)[1]
Release dates	8 February 2013 (2013-02-08)
Running time	161 mins
Country	India
Language	Telugu
Budget	30 crore (US$4.8 million)[2]
Box office	50 crore (US$8.0 million)(nett)[2]

Mirchi (English : Chilli) is a 2013 Telugu film written and directed by debutante Koratala Siva.^[3] The film stars Prabhas, Anushka Shetty and Richa Gangopadhyay in the lead roles and Sathyaraj, Adithya and Nadhiya in pivotal roles. The film was tentatively titled Vaaradhi, but was later renamed to Mirchi.^[4]

Plot

The movie begins with Jay (Prabhas) practicing guitar when a girl runs to him and asks him to save her from a gang of goons chasing her. Then Jay, without fighting, resolves the conflict. The girl introduces herself as Manasa (Richa Gangopadhyay). They slowly become friends. But one day she asks Jay to leave her and go as she cannot stand the separation from him if their relationship develops any further. He then goes back to India and changes the mind of Manasa's brother and when they give a vacation he goes with him to his village. There, where everyone are conservative in nature, he changes their nature and makes them more lovable.

When Manasa expresses her love for him, he tells his flashback. It is then revealed that he was born to their rival's family. His father (Sathyaraj) wanted to convert the people of his village. But his mother didn't want to stay there, so she left him. Later when Jay goes there, he falls in love with Vennela (Anushka Shetty).

He starts taking revenge on the Manasa's family without revealing his identity. Then they decide to marry Jay with Vennela because they both are in love with each other. During the marriage the inspector tells his father that the enmity is rekindling because his son is taking revenge on the rivals. Soon afterwards, the rivals come and start killing everyone. After the fight it is known that Jay's mother dies. His father banishes him and blames her death on him. The story is now back to the present. Manasa's uncle challenges Jay that if he can defeat his men then he too would follow non violence. After successfully defeating them, her uncle asks Jay that if he could defeat the rival's son (not knowing that it was Jay himself) he would marry Manasa to Jay.

Jay gets angry at his stubbornness and reveals his true identity. He starts beating him up. Then all her family members come and convert him too. This was watched by his father who had just arrived there. His father welcomes him back to the family. The film ends with him reuniting with Vennela. ^[5]

Cast

• Prabhas as Jai
• Anushka Shetty as Vennela
• Sathyaraj as Deva, Jai's father
• Richa Gangopadhyay as Manasa
• Nadhiya as Latha, Jai's mother
• Brahmanandam as Veera Pratap
• Sampath Raj as Uma, Main Antagonist
• Subbaraju as Poorna, Manasa's brother
• Rakesh Varre
• Satyam Rajesh as 'Nalla' Nagulu, Jai's cousin brother
• Srinivasa Reddy
• Adithya
• Nagineedu, Big brother of Uma
• Raghu Babu, Family aide of Deva
• Benarji as Father of Manasa
• Supreeth as Karimulla, Main aide of Uma
• Hema
• Karthik
• Mamilla Shailaja Priya
• Hamsa Nandini (Special appearance)

Production

Casting

Finalized the casting of the film with two heroines Anushka and Richa Gangopadhyay. The father and mother characters in the film are being played by Tamil actors Sathyaraj and Nadhiya.^[6]

Filming

Principal photography for the film began on 1 December 2011 at S. V. P. National Police Academy establishment in Hyderabad.^[7] Filming resumed on 16 January 2012 at a house set at Kokapet on the outskirts of Hyderabad. The set was built and previously used for S. S. Rajamouli's Maryada Ramanna.^[8] The filming continued till end of January with action Sequences for climax episodes were canned.^[9][10][11] After one month, filming resumed at Saradhi Studios in Hyderabad. Director canned few scenes involving Supreeth, Kota Srinivasa Rao and Prabhas.^[12] In March 2012, filming was done at Ramoji Film City with lead actors.^[13] Filming resumed from 17 May in RFC where action sequences were canned on a railway station set.^[14] A new schedule began from 17 June in Hyderabad where important scenes on lead actors were shot.^[15] After the schedule, filming resumed in Pollachi where scenes on Prabhas, Anushka and Richa were canned.^[16] It was reported that the unit would move to Italy to shoot few songs on the lead actors.^[17][18] The film completed its Europe schedule on 14 October, where couple of songs were shot.^[19] The unit members of the film shifted to Tenkasi for shooting action scenes on 24 October.^[20] The next schedule of the film was progressed at Ramoji Film City picturising a song "Suno Senorita" on Prabhas and Richa Gangopadhyay.^[21] The Small Schedule of the movie was canned at Kutralam in Tamil Nadu on Prabhas, Anushka Shetty and on few lead Cast members.^[22] Ramajogayya Sastry visited the shooting spot of Mirchi at Annapurna Studios where a song was canned on Prabhas and Anushka Shetty with Dance Master PremRakshit.^[23] The visual effects of the movie was done by Light Line Entertainments in which a foreign location was created visual.

Release

Mirchi was awarded a 'A' Certificate from the Censor Board. The movie released worldwide on 8 February 2013 amidst high expectations as it is the biggest outing of Prabhas.^[24] Great India Films is releasing Mirchi in 76 centers from 7 February in USA alone, which is by far one of the best and humongous release. The movie has beaten the record of Seethamma Vakitlo Sirimalle Chettu (SVSC) and Naayak, which had released in 69 and 54 screens, respectively, in the country. Mirchi is coming up with all digital screening in USA to ensure that it will have superb quality screens across USA.^[25]

Pre-release revenues

Mirchi overseas rights sold to a leading distribution company Great India Films, USA. Some information is that Mirchi overseas rights sold for 2 Crores to Great India Films.^[26] Mirchi satellite rights were bought for 6 crore (US$960,000) by Maa TV. Mirchi had a pre-release revenue up to 10 crore (US$1.6 million) by music and satellite rights. The films Hindi satellite rights were sold for 2.75 crore (US$440,000)^[27]

Marketing

On 21 October 2012 the First Look posters and photos was released to the market in the view of the Prabhas Birthday on 23 October.^[28] Mirchi movie teaser was scheduled for launch on 18 November 2012.^[29] The first teaser of Mirchi movie was released in YouTube on 18 November 2012. The teaser got viral response across web and it has raised the expectations among the fans and movie buffs.^[30] Its DVD, Blu-ray, VCD was released by Sri Balaji Videos on 21 May 2013 at the event of 100 days of the film.

Critical reception

Jalapathy Gudelli gave Rating-3.25/5 and commenting as "Mirchi showcases Prabhas in different avatar. Neat package of masala moments and Prabhas are the strengths. Mirchi is a decent entertainer and time pass flick".^[31] Jeevi gave Rating-3.25/5 and commenting as "First half of Mirchi is decent. Flashback episode which occupies 80% of second half is good. Climax could have been better. The plus points of the film are Prabhas, music and all-round orientation. On a whole, Mirchi has all the ingredients of a commercial potboiler".^[32] Mahesh S Koneru gave Rating of 3.25/5 and commenting as "At the Box Office, the film will turn in a good commercial performance".^[33] Super good movies gave a Rating of 3/5 and commenting as "Go and Watch Mirchi, It entertains both Class and Mass. It is a worth watch".^[34] Way2movies gave a Rating 3.25/5 and commenting as "Prabhas rocks the show in this decent yet formulaic commercial entertainer".^[35]

NDTV Movies gave a Rating of 2.5/5 and the bottom line is "But apart from good direction and strong performances by lead actors, Mirchi lacks narrative power and is loosely based on an amalgamation of some old films, which makes the film quite predictable".^[36] The Times of India gave 2.5 stars for 5 and mentioned "Watch it for Prabhas".^[37]

Box office

Mirchi opened strong despite of previous Flop movie Rebel collected 13.2 crore on first day. The film collected 40 crore in its first week. It is the biggest opening week collection for Prabhas. The film broke several records. The film final worldwide collection around 100 crores. . It is the biggest Blockbuster in Prabhas' career. The film completed 50 days in 230 centers and 100 days in 28 centers. sources claim that Mirchi had collected a share of 50 crore (US$8.0 million)(Nett) which is a genuine figure.^[2]

Soundtrack

Devi Sri Prasad composed the Music for this film. The audio launch^[38] was held on 5 January 2013 at Ramanaidu Studios in Nanakramguda at Hyderabad.^[39] Krishnam Raju attended the audio launch function as chief guest, released the audio CD and handed over the first piece to Rajamouli. Dil Raju, Shyam Prasad Reddy released the trailers on this occasion.^[40]

Soundtrack reception

AP Herald gave a review stating "Devi Sri Prasad started this year giving chart-buster songs to music lovers, this album surely stands as one of the best audio in Prabhas films."^[41]

Remakes

John Abraham Actor turn Producer has acquired the Hindi remake rights of Mirchi from the makers. John told PTI,"I saw the film and loved it a lot. We have bought the rights of the film and are quite excited to remake it here in Hindi. I would be acting in the film too. The cast and crew members are not yet finalized.^[42][43][44] From South, Kannada Actor, Director, Producer Sudeep is going to direct Kannada remake of Mirchi. The film is going to be produced by N Kumar. Sudeep roped V. Ravichandran for an important role in the remake.^[45]

References

External links

• Mirchi at the Internet Movie Database