Miralus Healthcare
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Miralus Healthcare is a company that is best known for marketing the homeopathic headache product HeadOn. The product has become well known for its simple television commercial which thrice repeats the phrase "HeadOn: Apply directly to the forehead!", without making any claims about the product's intended use or efficacy; for which there is no evidence. On September 26, 2008, ownership of the HeadOn brand and its manufacture was transferred to Sirvision, inc. of North America.[1] Miralus healthcare still produces other products listed below.
Miralus Healthcare is based in Cheyenne, Wyoming. [2]
Products
| Name of product | Type | Year introduced | Slogan(s) | Notes |
|---|---|---|---|---|
| ActivOn | joint and muscle pain remedy | 2006 | "Apply directly where it hurts." (not repeated) | Contains similar ingredients to Vicks VapoRub ointment.[3] |
| FirstOn | itch remedy | 2007 | "Apply directly where it itches." (not repeated) | Contains 1% hydrocortisone.[4] Product renamed ActivOn Maximum Strength Anti-Itch. |
| Flexitol | heel balm | "Prescribe it for yourself - it works!" | Contained urea and moisturizers.[5] Product is now distributed by Eulactol USA, subsidiary of Australian company Laderma; distributed in Australia and New Zealand as Eulactol.[6] | |
| FREEdHEM | hemorrhoid cream | ca. September 2005 | "The only one-application hemorrhoid cream" (original slogan, stated three times) "Freedom from hemorrhoids - FREEdHEM Hemorrhoid Cream" (also stated three times) |
Contained activated charcoal.[7] (Product discontinued) |
| HeadOn (original formulation) | homeopathic placebo | 2004 | "Have you heard about HeadOn?" (original slogan) "Apply directly to the forehead" (originally stated three times) "We will give you your money back" (stated two times) |
The commercial spawned an Internet meme, with various parodies due to the simplicity and repetition of the HeadOn slogan. |
| PreferOn | scar remedy | April 2007 | "Apply directly to the scar" (not repeated) | Contains vitamin E.[8] |
| RenewIn | joint + energy pills | 2007 | "The only intensive release supplement for joint care and energy" | Contains glucosamine, chondroitin, MSM, and other ingredients.[9] |
References
External links
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