Midas (automotive service)
| Type | Subsidiary |
|---|---|
| Founded | 1956 |
| Founder(s) | Nate H. Sherman |
| Headquarters | Itasca, Illinois |
| Number of locations | 2,300+ (May 2011)[1] |
| Parent | TBC Corporation |
| Website | www.midas.com |
Midas, Inc. is a chain of automotive service centers headquartered in Itasca, Illinois. In the main markets of the United States and Canada, Midas stores are company-owned or franchised. In the 17 other countries it operates in,[citation needed] the service centers are either licensed or franchised.
In 1956 The Muffler Installation Dealers' Associated Service (M-I-D-A-S) was established by Nate H. Sherman and the first Midas Muffler opened that year in Macon Georgia .[citation needed] The chain was originally known as Midas Muffler as they specialized in the replacement of mufflers. In recent years, they have marketed themselves as Auto Service Experts, as they are capable of performing most routine and common automobile service, including brakes, fluid changes, and suspensions. The name Midas originates from the king Midas and his golden touch, hence the slogan "Trust the Midas touch".
Midas was acquired by TBC Corporation in 2012.[2]
Slogans
- Did you think about you should trust a Midas touch? (1990-2001)
- You should trust a Midas touch (1995-2000)
- Trust the Midas touch (2001-)
- Trust Midas (2006-)
- The Midas Touch (2009-)
2005 revenues were $192.5 million USD, down from $197.5 million in 2004.[citation needed]