Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media; reading books and magazines; watching television and film; listening to radio; and so on.[1][2] The principles to be an active media consumer include capacity for skepticism, judgement, free thinking, questioning, and understanding.[3] Among other factors, a person's access to media technology affects the amount and quality of his or her intake.[4] In the United States, for instance, "U.C. San Diego scientists in 2009 estimated the 'average' American consumes 34 gigabytes of media a day."[5] The amount of media consumption among individuals is increasing as new technologies are created.According to phys.org, there was a new study done by a researcher at the San Diego Supercomputer Center at the University of California, that says by 2015, the sum of media asked for and delivered to consumers on mobile devices and their homes would take more than 15 hours a day to see or hear. This volume equals to about 6.9 million- million gigabytes of information. Or equal to watching nine DVDs worth of data per person per day. With social media networks rapidly growing such as Instagram, Facebook, and Twitter to name a few, our world of media consumption is reaching a younger and younger age group, making our consumption that much more larger as a country. With mobile devices such as iPhone, news, entertainment, shopping and buying is all now at the tip of our fingers, anytime, anywhere. We don't necessarily have to wait for the work day to be done to catch up on the daily news, we can access it on our mobile devices wherever, whenever we want. This also plays into the growing media consumption in America's society.
See also
References
Further reading
- 1990s
- Shaun Moores (1993). Interpreting audiences : the ethnography of media consumption. London: Sage.
- Wei-Na Lee, David K. Tse (1994). "Changing Media Consumption in a New Home: Acculturation Patterns among Hong Kong Immigrants to Canada". Journal of Advertising 23 (1).
- 2000s
- Bohdan Jung (2001). "Media Consumption and Leisure in Poland in the 1990s: Some Quantitative Aspects of Consumer Behaviour". International Journal on Media Management 3.
- B. Palser (2005). "Controlling Your Media Diet". American journalism review 27 (1).
- Nick Couldry; Ana Ines Langer (2005). "Media Consumption and Public Connection: Toward a Typology of the Dispersed Citizen". Communication Review 8.
- Teresa Orange; Louise O'Flynn (2005). The media diet for kids: a parents' survival guide to TV & computer games. London: Hay House.
- Wenyu Dou, Guangping Wang, Nan Zhou (Summer 2006). "Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers". Journal of Advertising 35 (2).
- Nick Couldry, Sonia Livingstone and Tim Markham (2007). Media Consumption and Public Engagement: Beyond the Presumption of Attention. England: Palgrave Macmillan. ISBN 1403985340.
- J. Fornas et al. (2007). Consuming Media: Communication, Shopping. NY: Berg. ISBN 1845207602.
- Sonia Livingstone; Tim Markham (2008). "The contribution of media consumption to civic participation". British Journal of Sociology 59 (2).
- Youna Kim (2008). Media consumption and everyday life in Asia. NY: Routledge.
- Ke Guo; Ying Wu (2009). "Media Consumption and Global Visions Among Urban Chinese Youth". China Media Research 5 (4).
- Scott Althaus; Anne Cizmar; James Gimpel (2009). "Media Supply, Audience Demand, and the Geography of News Consumption in the United States". Political Communication 26.
- Sharam Alghasi (2009). "Iranian-Norwegian Media Consumption: Identity and Positioning". Nordicom Review 30.
- 2010s
- Robert LaRose (2010). "The Problem of Media Habits". Communication Theory 10.
Media diets of notable people
- "What I Read (series)". Atlantic Wire. Washington, D.C.: Atlantic Monthly Group. 2010-present. . (Notables include Barney Frank, Aaron Sorkin, David Brooks, Clay Shirky, Peggy Noonan)
- "Legacy Libraries". USA: LibraryThing. . (Lists of titles in "personal libraries of famous readers" such as Harry Houdini, Ralph Ellison, Susan B. Anthony)
External links