Media consultant

From Wikipedia, the free encyclopedia

Marketing
Key concepts
Product marketing Pricing Distribution Service Retail Brand management Brand licensing Account-based marketing Ethics Effectiveness Research Segmentation Strategy Activation Management Dominance Marketing operations Social marketing Identity
Promotional contents
Advertising Branding Underwriting spot Direct marketing Personal sales Product placement Publicity Sales promotion Sex in advertising Loyalty marketing Mobile marketing Premiums Prizes Corporate anniversary On-hold messaging
Promotional media
Printing Publication Broadcasting Out-of-home advertising Internet Point of sale Merchandise Digital marketing In-game advertising Product demonstration Word-of-mouth Brand ambassador Drip marketing Visual merchandising
v t e

A media Consultant is a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media Consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ad campaigns designed to plant a desired image in the minds of voters.

It is also used to describe a person or company that enables media organizations develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.

Social Media

Recently, many consultants have entered the area of social media. A social media consultants' work involves advising clients on developing online media campaigns. These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.^[1]

These consultants also assist companies with managing their online presence on blogs and popular social networking sites such as Facebook, Myspace, and Twitter. Increasingly, the more engaged companies are in social media the more valued their brands are.^[2]

References

↑ http://www.markevanstech.com/2010/06/28/whats-a-social-media-consultant/
↑ 2009. Engagement db: Ranking the Top 100 Global Brands, Ben Elowitz and Charlene Li

This article is issued from Wikipedia. The text is available under the Creative Commons Attribution/Share Alike; additional terms may apply for the media files.