Maxposure Media Group

Maxposure Media Group

Official Logo MaXposure Media Group
Type	Private
Industry	Publishing
Genre	Men's Lifestyle Fashion Custom Publishing
Founded	(2006 (2006))
Founder(s)	Vikas Johari
Headquarters	New Delhi, India
Area served	India and the GCC
Key people	Vikas Johari (Publisher) Jorge Arauz (Editorial Director) Prakash Johari (CEO)
Products	FHM India, ANDpersand, AndMore, Forms, The BEAT, SpiceRoute, Beyond Luxury, Estetica (India), Touchdown, MercedesMagazine (India), Elite Life, Diabetic Living (India), Air India Magazine, Hair Say (Schwarzkopf), Milestones (Ashok Leyland) , Nissan Magazine.
Services	Consumer Media, Special Interest Magazines, Creative Solutions, Advertising, Marketing, Events
Owner(s)	Gruner + Jahr GmbH & Co. KG (78.25%) Prakash Johari (21.75%) [1]
Employees	100[2]
Parent	Gruner + Jahr GmbH & Co. KG[3]
Subsidiaries	MaXposure Corporate Media Pvt. Ltd MaXposure Media Group (India) Pvt. Ltd. MaXposure Media Group Middle East FZ LLC
Website	MaXposure.in

Maxposure Media Group, stylized as MaXposure Media Group, is an integrated publishing house that produces magazines in the genres of lifestyle, fashion, beauty, entertainment, design, architecture, real estate and travel.^[4] Maxposure's publications include Andpersand, Estetica, FHM, Diabetic Living, Beyond Luxury, Spiceroute, Touchdown, Mercedes, Elite Life, Air India, Nissan and Hair Say. Founded by publisher Vikas Johari, the company's headquarters are in New Delhi, India.^[5][6][7][8] On 1 July 2011, the largest European printing and publishing firm, Gruner + Jahr, acquired a 78.75 percent interest in MaXposure Media Group India Pvt Ltd. ^[9][10][11]

History

MaXposure Media Group, LLC, was incorporated in Miami Beach in 2006 by publisher Vikas Johari and Editor-in-Chief & Editorial Director Jorge Arauz. The first office was set up at 1111 Lincoln Road, South Beach, Miami, Florida. The pilot issue of the flagship magazine, ANDpersand (a.k.a. &) was created from Johari's dorm room during his senior year at the University of Miami, where he studied with Arauz.^[12]

In late summer 2006, Johari incorporated MaXposure Media Group (India) Pvt. Ltd. in New Delhi. In fall 2006, an Indian edition of ANDpersand was launched as a quarterly in Mumbai. It marked the 1-year anniversary since the magazine's pilot issue was created. In January 2007, the magazine was converted into a monthly publication. It was one of the first magazines in India to focus on the luxury segment.^[13]

Expansion

In addition to ANDpersand, MaXposure Media Group (India) has launched various publications in different genres including AndMore' (fashion & style), Forms (interior design & architecture) and The BEAT (city & lifestyle). The company also has a creative solutions, advertising and marketing division, MaXcom; an online outsourcing division, MaXposure Digital; and an events division, Equator.

In August 2009, the company began publishing SpiceRoute for SpiceJet Airlines. The in-flight magazine is the second contract publishing project for the company after Beyond Luxury'.^[14] In October 2009, MaXposure Media Group (India) launched the Indian edition of Italian hair & beauty magazine Estetica. It marks the magazine's 25th international edition.^[15] Since November 2010, MaXposure Media Group Middle East FZ LLC also publishes the Middle East edition of Estetica. The magazine is published in English and Arabic and is distributed across the Gulf Cooperation Council (GCC).^[16] In June 2010, MaXposure Media Group (India) acquired the license for the Indian edition FHM from Next Gen Publishing Ltd. and Bauer Media Group in the United Kingdom. MaXposure Media Group (India) released the first issue of FHM since it acquired the licence in August 2010 with Lisa Haydon on the cover.^[17] FHM is the UK's biggest men's lifestyle media brand.^[18]

In Summer 2010, MaXposure Media Group's fully owned subsidiary, MaXposure Corporate Media Pvt. Ltd., launched Touchdown Magazine and the Indian edition of MercedesMagazine. The former is the official magazine of the Mumbai international airport and published for GVK and Mumbai International Airport Ltd. (MIAL). MercedesMagazine is published exclusively for Mercedes-Benz India customers and was launched by Vidya Balan & Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India.^[19] In September 2010, MaXposure Corporate Media Pvt. Ltd. acquired the rights to publish Elite Life for ICICI Prudential customers, as well as the Indian edition of Diabetic Living, under license from Meredith Corporation. A month later, Elite Life was launched.^[20] In May 2011, MaXposure Media Group launched Diabetic Living, a quarterly magazine distributed nationally on newsstands, inside hospitals and to medical professionals and diabetics throughout India.^[21]

In Summer 2011, after winning a bid to publish the in-flight magazine for Air India, India's oldest and largest airline, MaXposure rebranded the title as Air India Magazine. It features editorial coverage in both English and Hindi^[22] and reaches more than 2.5 million readers monthly.^[23] The acquisition positioned MaXposure as India's largest in-flight magazine publisher and the 2nd largest custom media publisher in India.^[24]

Recently the company launched Axis Bank magazines called Ascend and Homecoming.

References