Makemytrip

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MakeMyTrip.com
Type Public
Traded as NYSE: MMYT
Industry Online Travel
Founded 2000 (2000)
Founder(s) Mr.Deep Kalra
Headquarters MakeMyTrip.com,
Gurgaon, Haryana
, India.
Products Domestic and International Flight Bookings,Hotels and Holidays bookings, Bus and Rail bookings,Car bookings
Revenue Increase US$ 196.5 Million (2012)
Employees 923 (Dec 2012)
Website MakeMyTrip.com

MakeMyTrip Inc. (NASDAQ: MMYT) is an online travel company headquartered in Gurgaon, Haryana founded by Deep Kalra. The company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets. In 2011 and 2012, MakeMyTrip made strategic acquisitions in pursuit of growth through new channels and markets in the South-East Asia region. Recently, it launched Travel Apps[1] for mobile devices. The company has been consistently recognised as one of India’s best travel portals.[2] In addition to a full-service online portal, the company also operates through 59 retail stores[3] across 37 cities in India along with international offices in New York and Sydney.

History and Growth

MakeMyTrip was founded by Deep Kalra,[4] an alumnus of Institute of Management, Ahmedabad. Prior to setting up MakeMyTrip, Deep had worked with GE Capital as the Vice President - Business Development (Retail) and had also worked with ABN AMRO Bank and AMF Bowling.

MakeMyTrip was launched in the US market[5] in 2000 to cater to the overseas Indian community for their US-to-India travel needs. The founding team consisted of Deep Kalra, Keyur Joshi[6] (Co-Founder & Chief Commercial Officer), Rajesh Magow[7]( Co-Founder & CEO - India, formerly Chief Operating Officer & Chief Financial Officer) and Sachin Bhatia (ex-Chief Marketing Officer). After serving a long tenure of 10 years, since the company’s inception, Sachin Bhatia[8] quit MakeMyTrip as an active member and decided to work as an independent advisor and a prime shareholder in the company.

With the success of IRCTC (Indian Railways Catering and Tourism Corporation)'s online business model which enabled the Indian traveller to purchase railway tickets[9] on the Internet, things started to look brighter for the travel market in India. This was also the time when Low-Cost Carriers entered the Indian Aviation space. MakeMyTrip started its Indian operations in September 2005,[10] offering online flight tickets to Indian travellers. To broaden it's travel portfolio, the company also started to focus on non-air businesses like holiday packages and hotel bookings. On August 13, 2010, MakeMyTrip was listed on the NASDAQ[11] and went public, making a debut in the US market. Trade Analysts believed that this was an encouraging sign for both the investors and other Indian firms.

In 2011, the company strengthened focus on the mobile route by creating several travel-related Apps[12] for all types of mobile devices (smartphones and basic cellphones). In the same year, MakeMyTrip also made three acquisitions,[13] namely, Luxury Tours and Travel Private Limited (Singapore), Le Travenues Technology Private Limited (Gurgaon, India) and My Guest House Accommodation (New Delhi, India). MakeMyTrip’s other acquisitions include travel operators like ITC Group and Hotel Travel Group to enter new markets in the South-East Asian region in the year 2012.

Rajesh Magow was appointed as CEO - India in August 2013.

Mergers and Acquisitions

Number Acquisition / Investment Date Company Business Country Ref(s)
1 May 9, 2011 Luxury Tours and Travel Private Limited Travel Agency Singapore [14]
2 August 2011 Le Travenues Technology Private Limited which owns Ixigo.com Online travel meta search engine Gurgaon, India [15]
3 November 2011 My Guest House Accommodation Budget Lodging/Hotel Operator New Delhi, India [16]
4 November 2012 ITC Group Tour Operator Thailand [17]
5 November 2012 Hotel Travel Group (HT Group) Travel Firm Thailand, Singapore and Malaysia [18]

Products and Services

Transportation

  • Flights- MakeMyTrip provides flight tickets for travel in all major domestic, international as well as low-cost carriers operating in India. It caters to travellers for both domestic and international travel from India. Apart from this, there is inbound travel to India from countries like US, Canada, Singapore and UAE that the travel website looks after.
  • Rail and Bus tickets- MakeMyTrip sells online rail tickets[19] to its customers offering features like return tickets with single payment option, flexi-search and automatic alerts and updates on the availability of tickets. It also offers bus tickets[20] across different categories like Volvo, Air Conditioned, Non Air Conditioned, Deluxe, Semi-Deluxe and Sleeper vehicles.
  • Cab Service- In May 2010,[21] the company introduced online cab rental services on its website offering travellers an option to book a chauffeur-driven car in major metropolitan cities within India.

Hotels and Holiday Packages

The company offers hotel reservations in India and international cities alike. There are approximately 10,000[22] branded properties that can be searched and compared online on the company’s website. The hotels offer a range from luxury to budget accommodations. In November 2012, MakeMyTrip acquired My Guest House Accommodation to increase the overall inventory for budget rooms and service apartments in India. MakeMyTrip also offers a wide selection of hotels outside India. In 2011, the company focused on the South-East Asian[23] market by acquiring the Singapore-based Luxury Tours and Travels and Le Travenues Technology, an online travel agency, which was followed by the HotelTravel Group and ITC Group in November 2012. MakeMyTrip also offers group and customised holiday packages for popular domestic and international destinations.

Travel Solutions on Mobile

In 2012, MakeMyTrip launched travel-centric mobile applications (Apps)[24] for iPhone, Android, Blackberry and other types of basic phones. It offers services like flight and bus bookings, hotel reservations and holiday packages. It also caters to other travel solutions[25] like requesting for e-tickets, making cancellations, tracking status of refunds and other travel alerts. The travel itineraries available on the Apps can be shared on Facebook and Twitter.

Work Culture

The company has been consistently ranked among the Top 10 “Great Places to Work for in India” by the Great Place to Work® (GPTW) Institute, a study by The Economic Times, for four years in a row starting from 2010 to 2013.[26]

Awards and Recognition

Number Year Name of the Award Awarded by Ref(s)
1 2012 Best Travel Portal Outlook Traveller Reader’s Choice Travel Awards [27]
2 2012 Best Travel Facilitator (Indian) Lonely Planet Travel Award [28]
3 2012 Best Mobile Strategy and Best Mobile Solution Eyefortravel Award [29]
4 2012 Industry Architecture Shift Porter Prize (named after Michael E Porter) [30]
5 2012 Best Travel Innovator Travel Distribution World Asia Awards (Budgie$ & Travel Awards) [31]
6 2012 Best Online Tour Company Safari India National Tourism Award [32]
7 2012 E-Retailer of the Year Franchise India awards [33]
8 2012 Ranked 1st in Professional Services category Great Places to Work (GPTW) by The Economic Times [34]
9 2011 Best Online Travel Service Firm Times Travel Honours [35]
10 2011 Best Domestic Tour Operator Times Travel Honours [36]
11 2010 Most Preferred travel and Holiday Website IMINT Shoppers and Consumer Insights Awards [37]
12 2009 Best Service Provider Company (tour operators category Indian Council of Market Research [38]
13 2009 CNBC Travel Award CNBC [39]
14 2009 Superbrand Consumer Superbrands India [40]
15 2008 Most-preferred full-service Online Travel Agency in India User Survey conducted by TravelBiz Monitor [41]
16 2007 Best Online Travel Agent (OTA) Award Galileo-Express Travel World [42]

Leadership Team

  • Deep Kalra, Chairman & Group CEO
  • Rajesh Magow, CEO - India
  • Keyur Joshi, Chief Commercial Officer
  • Mohit Kabra, Chief Financial Officer
  • Amit Somani, Chief Product Officer
  • Sanket Atal, Chief Technology Officer
  • Mohit Gupta, Chief Business Officer - Holidays
  • Amit Saberwal, Chief Business Officer - Hotels


Board of Directors and Investors

  • Deep Kalra, Founder and Group CEO, MakeMy Trip
  • Philip C Wolf, Chairman, PhoCusWright Inc.
  • Frederic Lalonde, Founder and CEO, Openplaces.org
  • Vivek N Gour, Managing Director and CEO - Air Works India
  • Ranodeb Roy, CEO of RV Capital Management Private Limited, Singapore
  • Tim Guleri, Managing Director, Sierra Ventures
  • Ravi Adusumalli, Partner- SAIF Partners


References

  1. "MakeMyTrip launches mobile apps", The Hindu Business Line>, July 11, 2012
  2. "Jet Airways, MakeMyTrip sweep inaugural Times Travel Honours", The Times of India>, October 18, 2011
  3. "MakeMyTrip's retail store now in Coimbatore",>The Hindu Business Line, June 12, 2012
  4. Subroto Bagchi,"Deep Kalra: Making His Own Trip", Forbes India>, March 23, 2010
  5. Maggie Rauch, Travel Daily China,"The making of MakeMyTrip, and what will drive future growth" WebInTravel>, May 02, 2011
  6. "Keyur Joshi: Co-Founder and COO, MakeMyTrip.com Pvt. Ltd.", PhoCusWright Conference>. Retrieved 2013-03-20.
  7. "Makemytrip Ltd (MMYT:Consolidated Issue Listed on NASDAQ Global Select)", Bloomberg Businessweek>. Retrieved 2013-06-18.
  8. Robin Thomas, "Sachin Bhatia quits MakeMyTrip to start own venture", exchange4media.com>, January 14, 2010
  9. "Deep Kalra, 38, IIM-A: IRCTC online business", Outlook India.com>, September 17, 2007
  10. "MakeMyTrip launches India Travel Site", SmartSurat.com>. Retrieved 2013-06-20.
  11. "MakeMyTrip soars after Nasdaq listing", hindustantimes.com>, August 14, 2010
  12. "MakeMyTrip launches comprehensive mobile suite", The Hindu Business Line>, July 11, 2012
  13. P.R. Sanjai,"MakeMyTrip seeks to diversify business through small acquisitions" livemint.com>, July 24, 2012
  14. "MakeMyTrip acquires Luxury Tours & Travels" pata.org>, May 20, 2011
  15. "SAIF Partners, MakeMyTrip Buy 76.6% In iXiGO.com For $18.5 Mn" dealcurry.com>, August 11, 2011
  16. "MakeMyTrip buys My Guest House Accommodation Kochhar and ARA advise" barandbench.com>, November 21, 2011
  17. "MakeMyTrip Acquires Majority Interest In Thailand’s ITC Group For $3.2M" medianama.com>, November 27, 2012
  18. "MakeMyTrip acquires Hotel Travel Group for $25 m" The Hindu Business Line.com>, November 7, 2012
  19. Swagata Sen, "MakeMyTrip begins rail bookings" India Today.in>, June 24, 2009
  20. "MakeMyTrip Introduces Bus-Ticket Booking on the Website" Business Standard.com>, June 18, 2008
  21. "MakeMyTrip Ltd. Profile Full Description" Reuters.com>, .Retrieved 2013-06-24.
  22. "Q3 2012 Earnings Call –MakeMyTrip" aceanalyser.com, Page 6>, February 9, 2012
  23. Anupam Saxena, "MakeMyTrip Acquires South East Asia Focused Hotel Travel Group" Medianama.com>, November 07, 2012
  24. Sahil Bones Gupta, "MakeMyTrip launches Android and iOS apps and upgrades mobile website" bgr.in>, July 12, 2012
  25. Jai Vardhan, "India Internet Roundup: Makemytrip.com Launches Android & iPhone app" nextbigwhat.com>, July 12, 2012
  26. "India's Best Companies to Work For" GreatPlacetoWork.in>.Retrieved 2013-06-25..
  27. "Readers’ Choice Winners" Outlook Traveller Magazine>, February 01, 2013
  28. "Lonely Planet Magazine India launches first-ever Travel Awards on 3rd May" mediavataar.com>, April 30, 2012
  29. "Social Media & Mobile in Travel Asia 201327-28th November 2013, Langham, Hong Kong" events.eyefortravel.com>.Retrieved 2013-06-27.
  30. Abhinandan Mishra, "Porter Prize 2012 awarded" Porter Prize- Sunday Guardian>.Retrieved 2010-10.
  31. “Celebrating Excellence in Asia's Low Cost Aviation and Travel Industry" Budgie$ & Travel Awards – terrapin.com>, February 09, 2012
  32. “Safari India National Tourism Awards" patwainternational.com>.Retrieved 2013-02-14.
  33. Gunjan Piplani, “Retailers eye tier II & tier III cities in 2013" indianretailer.com>.Retrieved 2013-03-20.
  34. Saswati Mukherjee, “MakeMyTrip voted fourth best place to work" timesofindia.indiatimes.com>, July 17, 2012
  35. TNN, “Jet Airways, Makemytrip sweep inaugural Times Travel Honours" timesofindia.indiatimes.com>, October 18, 2011
  36. TNN, “Jet Airways, Makemytrip sweep inaugural Times Travel Honours" timesofindia.indiatimes.com>, October 18, 2011
  37. “Lowest price guarantee on Bus ticket-booking on MakeMyTrip.com" arrowtimesmedia.com>.Retrieved 2013-02-14.
  38. “MakeMyTrip Ties Up with Visa- About MakeMyTrip" thetelegraphindia.com>, June 23, 2011
  39. “MakeMyTrip.com awarded the best Travel & Tourism company in India" afaqs.com>, May 10
  40. “MakeMyTrip.com- Superbrands" superbrandsindia.com>.Retrieved 2013-06-27.
  41. “MakeMyTrip: Preferred Online Travel agency in India" moneycontrol.com>, December 15, 2008
  42. “A trip to success" Express TravelWorld>, December, 2007

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