Magic Radio

Magic

Slogan	More music - less talk
First air date	July 1990
Format	Hot Adult Contemporary
Audience share	2.40% (whole of UK) (December 2012, [1])
Owner	Bauer Radio
Website	www.magic.co.uk

Magic is a music radio and (later) a TV brand in the United Kingdom, run by the German publishing company Bauer.

Magic Radio in United Kingdom

The Magic brand in UK radio originated with Magic 828, the sister station of Radio Aire in Leeds which was launched in July 1990, although no other stations were branded Magic until the Emap group purchased the Metro Radio group in 1995. It can be regarded as the successor to Great North Radio which was a small network in the North East consisted of the now Magic 1170 and Magic 1152. Preston's Red Rose Gold was the last to be converted to the Magic brand, in 2000, two or so years since the conversion of the majority of the stations. In London, Melody FM was rebranded Magic 105.4 in 1998.

The regional AM stations play Hot Adult Contemporary music. The playlists of these Magic stations predominantly consist of hits from the 1960s and 1970s, although music from other decades is included in the mix.

The London station is more laid-back and its playlist more contemporary, playing soft adult contemporary hits from the 1980s, 1990s, and 2000s. The London station is branded with the tagline, "More music, less talk".

Presenters

Neil Fox Weekday Breakfast Gary Vincent Weekday Midmornings Angie Greaves Drivetime [[Martin Collins] ] Weekday Afternoons Justin Wilkes Weekend Breakfast Danny Pietroni Weekday Nights / Sunday Afternoons Kim Wilde Sunday Secret Songs Denise Van OutenSunday Afternoons Hannah Cox Weekend Evenings Ricky Astley Sunday Request Show

Directory of stations

Television channel

Following the success of the radio stations, Emap set up a corresponding Magic TV channel which is available through satellite and cable television systems and plays non-stop videos of songs established as typical of the Magic brand.

Magic albums

The Magic network have released several albums since the formation of the network in the late 1990s. The albums predominantly feature music on the Magic 105.4 play list, but are also promoted on the Northern England station too.

References

External links

• Official website