MTV India

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MTV India
Launched 28 October 1996
Owned by Viacom 18
Picture format 480i (SDTV)
1080i (HDTV)
Slogan Stay Raw.
Country India
Language English & Hindi
Broadcast area Across South Asia
Headquarters Mumbai, India
Sister channel(s) VH1 India, Nickelodeon India, Sonic (launched Dec. 20, 2011), Colors
Website Official website
Availability
Satellite
Airtel digital TV (India) Channel 380
Big TV (India) Channel 703
Dialog TV (Sri Lanka) Channel 41
DirecTV (U.S.) Channel 2006
Dish Network (U.S.) Channel 776
Dish TV (India) Channel 308
Tata Sky (India) Channel 702
Optus D2 (Globecast Australia / New Zealand) 12519 V 22500 3/4 (Irdeto Encryption)
Videocon d2h (India) Channel 551
Cable
First Media (Indonesia) Channel 176
UCS (Bangladesh) Channel 9
IPTV
mio TV (Singapore) Channel 658

MTV India is the Indian version of MTV, a channel specialising in music, reality, and youth culture programming. It was launched in 1996 and is now part of the Viacom 18 Media Pvt. Ltd based in Mumbai, a 50/50 joint venture operation between Viacom Inc. and Network TV 18. "MTV India" is one of the oldest Music Television Networks in Asia. Music has always been distinctively recognized and acknowledged with respect to India, thus MTV India has been very successful in India. In fact, MTV India happens to be one of the most-popular music channels across the Indian subcontinent, having viewership shares in India and also countries like Bangladesh and Sri Lanka.

MTV India creates shows across genres of music (Coke Studio, MTV Unplugged), Reality Television (MTV Roadies, Splitsvilla) and youth-based sitcoms (MTV Reality Stars). MTV India has its office in Vile Parle in Mumbai. It is the most-popular music channel in India.[citation needed]

Partnerships

The service is available on most Indian cable networks as a part of The One Alliance, a bouquet of many sought after channels, including Animal Planet, Discovery Channel, Discovery Travel and Living, SET, MAX, SAB, Aaj Tak, NDTV India, NDTV Profit, Headlines Today, Vh1, AXN, Nick, Discovery Turbo, Discovery Science, NDTV 24x7 etc.

The channel is also available as a standalone on CAS networks.

Shows

Main article: List of programmes broadcast by MTV in Asia

MTV India broadcasts many famous television programs; for people with varied interests. Its main emphasis is on music based entertainment and reality shows, such as the wildly popular Jersey Shore and Teen Mom. Of late, it has also ventured into youth-based fiction dramedy's with India's first youth-based sitcom MTV Reality Stars which captures the comedy and chaos in the Showbiz industry.

Music to Reality

Of late MTV India has put a greater focus on reality shows(as MTV has internationally; as reality shows have become wildly popular), which can make one wonder why the initials of the channel stand for Music Television. The show MTV-Roadies seems to have eclipsed entire MTV India with series of reality shows.

The shows include the following.

  • MTV Roadies - an adventure reality series, with bikers traveling across the country.
  • MTV Rock On
  • MTV Style Check
  • MTV Fanta Fantastic Five
  • MTV Kickass Mornings
  • MTV Wassup - Voice of Youngistaan
  • MTV What the Hack! - co-hosted by VJ Jose & Ankit Fadia
  • MTV Splitsvilla A dating reality show
  • MTV Stuntmania - A biking stunt show hosted by famous stunts director Allan Amin
  • MTV Nuon Making The Cut
  • MTV Gone In 60 Seconds
  • MTV Stripped
  • MTV Why So Cyrus?
  • MTV One Short Plot
  • Idea! MTV VJ Hunt
  • MTV Girls Night Out
  • MTV Pyaar Vyaar and All That
  • MTV Crunch 2
  • MTV True life
  • Coke Studio @ MTV
  • MTV Unplugged
  • MTV Bring On The Night - A fiction series
  • Teacher’s and MTV Aquanoon party[1]

Digital Shows

Over the last couple of years MTV has diversified into various Social & Digital Shows catering to the growing online audiences in India.

Following are the digis, with participants traveling across the country in Tata Nano.

  • MTV Unmasked - Four youngsters unmasking their thoughts on topics that matter to the YOUTH.
  • MTV Jose's Briefs - Daily online comedy shorts by VJ Jose.
  • London Fakir - Daily sexual advice by London Fakir.
  • MTV MyCam - Daily video blogging show which features regular people and their daily lives!
  • Dr. VC - Weekly video blogger for MTV Roadies 9 - Everything or Nothing.
  • Roadies Webisodes - Daily Uncensored Clips from Roadies journey which did not make it to the final episode cut.
  • Splitsvilla Lovisodes - Daily Uncensored Clips from Splitsvilla which did not make it to the final episode cut.
  • Splitsvilla Breakup Diaries - The Splitsvilla Girls reveal their deepest darkest secrets as they talk about their Ex- Boyfriends!

VJs

VJs serve as hosts of MTV shows. A few of the popular VJs are listed below.

Awards

The MTV India awards include the following.

  • MTV Immies
  • Lycra MTV Style Awards
  • Fully Faltoo Film Awards

See also

References

  1. ↑ "Teacher’s and MTV Aquanoon party". Retrieved February 08, 2013. 

External links

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* denotes joint ventures of Network 18
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