MTV Brasil

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Coordinates: 23°32′39″S 46°40′55″W / 23.54417°S 46.68194°W / -23.54417; -46.68194

For the current Viacom-owned cable and satellite television channel, see MTV (Brazil). For the song, see Viva La Juerga.
MTV Brasil
Type Broadcast television network
Branding "MTV"
Country Brazil
Availability In some Brazilian states via broadcast television, in other states via cable
Founded

1990

by Grupo Abril and MTV Networks
Slogan A música não para
Headquarters Av. Prof. Alfonso Bovero, 52
Perdizes, São Paulo
Owner Abril Radiodifusão
Parent Grupo Abril
Launch date October 20, 1990 (1990-10-20)
Dissolved September 30, 2013 (2013-09-30)
Former names MTV: Music Television (1990 - 2006)
Vivo TV Channel 227
NET Channel 25
Channel 525 (HD)
Vivo TV Channel 19
Channel 319 (HD)
TV Show Channel 16
TVN Channel 14
Sim TV Channel 25
SKY Brasil Channel 174
Affiliates See List of MTV Brasil affiliates
Official website mtv.com.br
Replaced by Ideal TV

MTV Brasil was the first Brazilian version of MTV, owned by Abril Mídia, the nation's largest magazine publisher. MTV Brasil was one of four versions of MTV available in free-to-air terrestrial television. (The other three are MTV Italy, MTV Greece and MTV Spain) However, it was also available on cable and satellite services.

In June 2013, the Grupo Abril began the process of returning the brand to Viacom Media Networks, which relaunched the channel on pay TV. The reformuled channel is being called only "MTV" and it premiered in October 1, 2013.[1] The signal used to air MTV Brasil was replaced by Grupo Abril's channel Ideal TV.

History

MTV Brasil was launched on 20 October 1990, only to metropolitan São Paulo, through UHF channel A32 and metropolitan Rio de Janeiro, through VHF channel A9 (with TV Corcovado as an affiliate station). The first video shown was Garota de Ipanema, sung by Marina Lima.

In 1996, Viacom acquired 50% of the network, which was, until then, a wholly owned subsidiary of Abril.

In 2005, due to regulatory requirements that non-Brazilian companies can own only up to 30% of a terrestrial network, Abril acquired 20% of MTV Brasil from Viacom.

In late 2006 MTV Brasil released its broadband channel following the international model for the MTV Overdrive.

Logo used from 5 March 2007 until 4 March 2012 - Still used in most of the MTV shows' logos.

In December 2, 2007, after the official start of commercial HDTV broadcasts in Brazil, MTV launched MTV HD, a simulcast of the main MTV service, featuring original high-definition series and MTV2's $2 Bill concerts. MTV HD is currently available over-the-air in São Paulo. In January 2008, MTV changed its broadcast frequency in Rio de Janeiro from UHF channel 24 to 48. In 1 September 2008 starts transmitting on satellite Star One C2 (70°W South America coverage) by analog system PAL-M, free-to-air frequency 4010H after being encrypted since 1993. This is seen as a response to NET Brasil (a wholly owned subsidiary of Organizações Globo that distributes channels to NET Serviços – and its affiliates – and SKY Brasil) dropping MTV from its systems, after disagreeing to MTV conditioning its carriage on cable and satellite to the carriage of Abril owned channels Fiz and Ideal, which, for low viewership (especially since they were never carried by Net or Sky), were closed down in July 2009. MTV remains available on Net cable in markets where it's a must-carry station, for being a full-power broadcast station covering that market.

In December 2009, Abril announced it would purchase Viacom's stake in MTV Brasil and gain exclusive rights to use the MTV brand in Brazil.

MTV Brasil was one of the few MTV channels around the world that didn't air Laguna Beach or any of its spin-offs (such as The Hills), since they were picked up by competitor Multishow.

In May 15, 2013, journalist Keila Jimenez published an article in her blog "Outro Canal" that Grupo Abril was not going to continue to manage the channel until the end of that year, due to the risk of bankruptcy. In June 12, Kelia posted that Grupo Abril was going to return the brand MTV to Viacom and was going to release a new channel in its place. This was later confirmed by another journalist, Patricia Kogut.[2] A day later, MTV Brasil canceled three TV shows: Acesso MTV, MTV Sem Vergonha and A Hora do Chay and its VJs were fired. A week later, Zico Góes, head of programming on the channel, confirmed that the brand MTV was returned to Viacom and MTV Brasil was going to continue with new TV shows until the end of September. In July 29, Viacom International Media Networks announced that the channel would be relaunched in October 1 on pay TV. Grupo Abril announced a goodbye special of the channel from free-to-air television on September 30. In September, Grupo Abril agreed to sell the entire archive (almost 33 thousand VHS video-tapes) to Viacom. Most of the collection is being selected by Zico Góes, who is scheduled to release a book with the My MTV special shows. The last live TV show of MTV Brasil was held in September 26, with the VJs and employees of the channel making a party around the former MTV building in Perdizes. It was held from 6pm to midnight (BRT).

The last TV show aired was O Último Programa do Mundo ("The Last Program in the World"). Cuca Lazarotto, who introduced the first music video aired on MTV Brasil, also introduced the last music video, "Maracatu Atômico" by Chico Science & Nação Zumbi. Astrid Fontenelle appeared to give the last message aired by MTV Brasil (which was recorded in the third week of September) and close MTV Brasil's broadcasting. Fontenelle was known for being the first VJ of MTV Brasil's most famous TV show, Disk MTV. After that, the channel was replaced by Grupo Abril's Ideal TV[3] and MTV Brasil relaunched on pay TV as only "MTV" on the following day.

See also

References

  1. ↑ Mango, Agustin (2013-07-29). "Viacom Moves MTV Brazil to Pay TV". The Hollywood Reporter. Retrieved 2013-08-04. 
  2. ↑ Kogut, Patricia (2013-06-12). "Abril devolve MTV Brasil à programadora americana Viacom". O Globo. Retrieved 2013-09-13. 
  3. ↑ Possebon, Samuel (2013-09-20). "No lugar da MTV, TV Abril terá programas de negócios e carreiras". Tela Viva. Retrieved 2013-09-28. 

External links

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