MOS Burger

MOS Food Services, Inc.

Type	Publicly Traded TYO: 8153
Industry	Foodservice
Founded	Tokyo, Japan (1972)
Founder(s)	Atsushi Sakurada (櫻田 厚, Sakurada Atsushi)
Headquarters	ThinkPark Shinagawa, Tokyo, Japan
Key people	Atsushi Sakurada, President and CEO
Products	Fast food, Finance, Sanitation
Revenue	60,009 million yen (March, 2010)
Employees	1,038 (March, 2010)
Website	www.mos.co.jp/

ThinkPark Tower, the headquarters of MOS Burger

MOS Food Services, Inc. (株式会社モスフードサービス, Kabushiki-kaisha Mosu Fūdo Sābisu), doing business as MOS Burger (モスバーガー, Mosu bāgā) (Japanese, "MOS" [mosɯ̥] or "Mountain Ocean Sun"), is a fast-food restaurant chain (fast-casual) that originated in Japan. It is now the second-largest fast-food franchise in Japan after McDonald's Japan (an independent Japanese company), and owns numerous overseas outlets over East Asia, including Taiwan, Singapore, Hong Kong, Thailand, Indonesia, Australia, South Korea and, until 2005, Hawaii. It is also the name of the standard hamburger offered by the restaurant, being its first product when it opened in 1972. Its headquarters are in the ThinkPark Tower in Ōsaki, Shinagawa, Tokyo.^[1] At one time its headquarters were in Shinjuku, Tokyo.^[2]

The publicly traded company runs 80^C stores, MOS's-C, Mother Leaf, Shanghalichiba, Mamedori, and Stefan Grill outlets. The company had 1,327 stores in 2005, down from 1,458 in 2001. One slogan used within its stores is "Japanese Fine Burger and Coffee".

In April 2011, MOS Burger opened its first store at Sunnybank Plaza, in Brisbane, Queensland, Australia. As of March 2013, the company had five stores in Australia.^[3]

Unique burgers

Mos Rice Burger

MOS Burger Suminodo shop

MOS Burger in Singapore

MOS Rice Burger

The MOS Rice Burger uses a bun made of rice mixed with barley and millet.

Rice was first used as a bun in 1987, when the restaurant served the Tsukune Rice Burger, filled with ground chicken and daikon, and seasoned with soy sauce. The Tsukune Rice Burger is no longer on the menu in Japan.

The MOS Rice Burgers currently include the 'kaisen kakiage rice burger' ('fresh seafood shrimp fritter rice burger'), the 'kinpira rice burger' ('fried burdock and carrot rice burger'), and the 'buta shōga yaki rice burger' ('grilled pork and ginger rice burger'). There used to be a 'yakiniku rice burger' ('grilled strips of beef rice burger') (available in Hong Kong, Singapore, Taiwan and Brisbane Australia branches).

The MOS Rice Burger has been imitated by the Taiwanese division of McDonalds,^[4] where the rice bun was pan-seared, but it remains a MOS-exclusive item in Japan and other markets.

Takumi Burger

In 2003, MOS Burger introduced an ultra-premium Takumi Burger (meaning artisan taste) series, which was expanded further in 2004.^[5] The 'Nippon's Burger Takumi' hamburger was made with Tasmanian beef and ten toppings, including sliced avocado, grated wasabi, and other gourmet, seasonal ingredients. It was available for a limited time and cost 1,000 yen (9.14 Euros or 11.72 USD), making it one of the most expensive burgers offered by a fast-food chain. The 'Nippon's Burger Takumi Lettuce' was added in 2004, with lettuce instead of buns to sandwich the hamburger.^[6]

Gallery

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  Former MOS headquarters, Shinjuku, Tokyo

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  MOS Burger

References

External links

• MOS Food Services, Inc., official English page (English)
• Mos Burger Japan (Japanese)
• Mos Burger Taiwan (Chinese)
• Mos Burger Hong Kong (Chinese)
• Mos Burger Singapore (English)
• Mos Burger Korea (Korean)
• Daily Yomiuri interview with MOS Burger president Takao Shimizu
• Story on Mos Burger in Hawaii