Lucy Hood
Lucy Hood is the founder of Fox Mobile Entertainment and the Executive Director[1] of the Institute for Communication Technology Management (CTM) at the University of Southern California. Hood guides the Institute’s strategy and its consortium of corporate members which include AT&T, Verizon, Hewlett-Packard, Cisco, Qualcomm, Motorola Mobility, Alcatel-Lucent, Disney, Fox and Ogilvy & Mather. Hood is also a member of the faculty at USC’s Marshall School of Business.
Hood gained a B.A. degree in English and Theatre from Yale University, and holds an M.B.A. from Columbia University’s Graduate School of Business. Hood started her career at News Corporation in the mid-1990s, rising through the groups publishing arm of HarperCollins, latterly as senior VP, entertainment publishing; before taking the newly created post of senior VP and general manager of TV Guide in June 1999.[2]
Hood then became a key executive in launching technology businesses at News Corporation including Fox Pay Television, Fox.com, FX Cable and News Corp Content Group. Hood became president of Fox Mobile Entertainment which she founded in 2005. During this time Hood created many industry firsts, including leading the North American groundbreaking mobile services for American Idol, which introduced text messaging to the mass population in the United States. Hood also received the only Emmy nomination for mobile content with the mobile video series 24: Conspiracy, and led the team that created the program format of video “mobisodes,” short-form 3G mobile content; and the first ad-sponsored mobile video.
Hood was appointed CEO of Jamba! in September, 2006 after spearheading News Corporation’s efforts to acquire a controlling interest from VeriSign. Hood resigned from both Jamba and News Corp on October 10, 2007 "wishing to pursue new entrepreneurial ventures."[3][4]
In 2009, Hood was appointed Executive Director for the Institute for Communication Technology Management (CTM) at the University of Southern California. Hood has focused CTM’s activities on “the intersection of technology and content”, launching a “How Much Media?” study in 2011 which analyzes where consumer media innovation and consumption is headed between 2011 and 2015.
Hood was nominated as “Visionary of the Year” for the Digital Entertainment & Media Excellence Awards. She is a member of the GSM, CTIA and Natpe boards, as well as a member of the Academy of Television Arts and Sciences.She has presented at major industry events such as CES, Mobile World Congress, CTIA, the Milken Global Conference and Aspen Institute. Hood lives in Los Angeles with her husband and two children, a daughter and a son.[5]
References
- ↑ "Office of the Director: Institute for Communication Technology Management". Univsersity of Southern California. Retrieved Feb 24, 2012.
- ↑ "TV Guide taps Hood. – Broadcasting & Cable – Find Articles at BNET.com".
- ↑ News Corp’s Jamba Loses CEO October 10, 2007
- ↑ Jamba CEO Lucy Hood Resigns ceoworld.biz - October 10, 2007
- ↑ Jamba CEO Lucy Hood Resigns October 10, 2007