Lowe Lintas
| Industry | Marketing communications |
|---|---|
| Headquarters | Mumbai, India |
| Number of locations | Mumbai, Gurgaon/New Delhi, Bengaluru, Kolkata, Chennai, Pune, Hyderabad, Ahmedabad, Kochi |
| Area served | South Asia, Asia, Asia-Pacific, Global |
| Key people |
R. Balakrishnan (Balki), Chairman & Chief Creative Officer Joseph George, Chief Executive Officer |
| Services |
Advertising and Marketing Communications, Digital Solutions, Identity and Graphic Design, Public Relations, Rural and Below the line Communications, Healthcare communications Healthcare and Film Production. |
| Employees | 750+ |
| Parent | Interpublic Group of Companies |
| Divisions | Lowe Lintas, Linteractive, dCell, LinOpinion, LinEngage, LinHealth, LinProductions |
| Website | Lowe Lintas & Partners (India) |
Lowe Lintas & Partners is an Indian marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the Lowe Worldwide network. Headquartered out of London, Lowe Worldwide has over 100 offices in 82 countries. Lowe Lintas offers advertising, digital, public relations, strategic design, rural marketing, healthcare communications and film production. Lowe Lintas employs over 750 people across seven divisions and nine cities all over India.[citation needed]
History
Lowe Lintas began in 1939 as Lintas, India, the Indian division of Lintas (acronym for Lever International Advertising Services), which itself was established in 1899, later a part of Unilever. In 2000, the company changed its name to Lowe Lintas following the global merger of the IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. Lowe Lintas India was then helmed by Prem Mehta, with Executive Creative Directors R. Balakrishnan (Balki) and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, Lowe Lintas was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while Lowe Lintas & Partners was the second-largest advertising agency in India,[1][2] with a turnover of Rs. 750 crores.[3] In 2007, Lintas India sold the 51% stake it owned in Lowe Lintas to its international partner, the Interpublic Group (IPG). Since then, the agency has been a part of Lowe Worldwide, which in turn is held by the Interpublic Group.[4] Lowe Lintas has produced India's first television commercial, and also introduced the discipline of Channel Planning to India. It has introduced Shyam Benegal, Gerson da Cunha, Rama Bijapurkar, Gautam Rajadhyaksha and Alyque Padamsee.
Key people
- R. Balakrishnan (Balki), Chairman & Chief Creative Officer
- Joseph George, Chief Executive Officer
- Fali Vakeel, Chief Operating Officer and Vice - Chairman
- Shahrook Munsiff, Finance Director
- Amer Jaleel, National Creative Director
- Arun Iyer, National Creative Director
Campaigns
- ICICI Life Insurance- "Par bande ache hai"
- Tata Tea - Jaago Re
- Idea - "You're my Pumpkin Pumpkin, Honey Bunny!"; What an Idea!
- Bajaj Auto - Hamaara Bajaj
- Surf Excel - Daag Achhe Hain
- ICICI Prudential - Jeetey Raho
- Lifebuoy - Koi Darr Nahin[citation needed]
- Axis Bank - Badhti ka naam zindagi
References
- ↑ Elliott, Stuart (November 1, 1999). "THE MEDIA BUSINESS: ADVERTISING; This time it's Interpublic doing an internal merger to add another giant to Madison Avenue". New York Times.
- ↑ "Lowe Lintas restructures". Indian Express. July 19, 2000.
- ↑ "Lintas India merges with Lowe". Business Line. July 19, 2000.
- ↑ "Lintas India to offload 51% to Interpublic". The Economic Times. 9 May 2007.
External links
- Lowe Lintas & Partners, Official website
- Lowe and Partners at Interpublic Group website
- Lowe Lintas news at Business Standard
- Microsoft case Studies: Lowe Lintas Microsoft