Life OK
| Life OK | |
|---|---|
 | |
| Launched | 18 December 2011 |
| Network |
STAR India IBC |
| Owned by |
21st Century Fox The ShowMaker Company |
| Picture format |
576i (SDTV), 720p (HDTV) |
| Country | India |
| Broadcast area |
India Singapore |
| Headquarters | Mumbai, Maharashtra, India |
| Formerly called | STAR One |
| Sister channel(s) |
STAR Plus Movies OK STAR World STAR Gold STAR Movies STAR Utsav STAR Jalsha STAR Pravah STAR Vijay STAR Cricket STAR Sports Channel V Asianet Fox Movies Premium Fox Traveller Fox Sports STAR Sports 2 Jalsha Movies |
| Website | lifeok.com |
Availability | |
| Satellite | |
| Airtel digital TV (India) | Channel 104[1] |
| DirecTV (USA) | Channel 2003[2] |
| Dish Network (USA) | Channel 698[3] |
| Dish TV (India) | Channel 109[4] |
| Parabole Madagascar (Madagascar) | Channel 41[5] |
| Channel 41[6] | |
| Reliance Digital TV (India) | Channel 208[7] |
| Sky (UK & Ireland) | Channel 783[8] |
| Sun Direct (India) | Channel 318[9] |
| Tata Sky (India) | Channel 105[10] |
| StarSat TV (previousley known as TopTV) (South Africa) | Channel 164[11] |
| Videocon d2h (India) | Channel 107[12] |
| Cignal Digital TV (Philippines) | Channel TBA |
| Cable | |
| CableAmerica (USA) | Channel 472 |
| Cincinnati Bell (USA) | Channel 621 |
| Cox Cable (USA) | Channel 274[13] |
| EnTouch (USA) | Channel 521 |
| Hathway (India) | Channel 2[14] |
| OpenBand (USA) | Channel 784 |
| RCN (USA) | Channel 482[15] |
| Rogers Cable (Canada) | Channel 837[16] |
| San Bruno Cable (USA) | Channel 234 |
| Time Warner Cable (USA) | Channel 566[17] |
| Virgin Media (UK) | Channel 804 |
| SkyCable Platinum (Philippines) | Channel 148 (Digital Subscribers) |
| Destiny Cable (Philippines) | Channel 4 (Digital) |
| Cablelink (Philippines) | Channel 247 |
| StarHub TV (Singapore) | Channel 160 |
| IPTV | |
| Bell Fibe TV (Canada) | Channel 805[18] |
| Optik TV (Canada) | Channel 536[19] |
| Mio TV(Singapore) | Channel 654(HD) (Coming soon on this Channel to upgrade in HD on 28 February 2014 at 0000hrs) |
| TalkTalk Plus TV | Channel 444 |
Life OK is a Hindi language Indian cable and satellite television channel, part of the STAR India and IBC network's bouquet of channels, which is fully owned by The ShowMaker Company and 21st Century Fox. The channel launched on 18 December 2011, and is distributed in many parts of the world.[20] The channel replaced STAR India's now defunct youth-oriented channel STAR One.[21]
The channel launched in the United States on 1 March 2012, though its programs were aired on STAR India One prior to its launch.[22] In the United Kingdom and Ireland, Life OK also ran under the STAR One brand until 28 May 2012, when it became Star Life OK.[23]
History
The channel gained 100 GRPs on its fourth week.[22] Currently, Life OK broadcasts shows for 30 minutes. Also Life OK's Dil Se Di Dua Saughtabhavi Bhava recorded a TRP of 1.1 in its first week pushing it to a GRP of 87 in its first week, being the channel's most watched show.
The channel is headed by Ajit Thakur, who is the general manager.[24]
Content development for Life OK was handled by Sanjog Gupta,[25] while programming which was originally headed by Dimpi Dey, and now by Sushma Rajesh.[25]
On 9 September 2012, Life OK made history by obtaining the highest television rating among all competing general entertainment channels in the previous year. Its successful mythological drama Devon Ke Dev...Mahadev recorded an 8.2 TVR, pushing the channel to recorded its highest ever GRP of 167.[26] Life OK's Saubhagyavati Bhava? hit records within a few weeks of launch and for a show airing on a new channel it used to get trp's like 2.67 which is very good also breaking records within a few weeks.
Programming
References
- ↑ "Airtel Digital TV on SES 7 at 108.2°E". Indian DTH Wiki. 2012-11-03.
- ↑ "South Asian TV Channels". DIRECTV. 2012-11-03.
- ↑ "Hindi Satellite Packages". DISH International. 2012-11-03.
- ↑ "Dish TV on NSS 6 at 95.0°E and Dish Tru HD on AsiaSat 5 at 100.5°E". Indian DTH Wiki. 2012-11-03.
- ↑ "Parabole Madagascar". Parabole Madagascar. 2012-11-03.
- ↑ "Parabole Réunion". Parabole Réunion. 2012-11-03.
- ↑ "Reliance Digital TV on Measat 3 at 91.5°E". Indian DTH Wiki. 2012-11-03.
- ↑ "Sky Guide TV Listings - Sky". Sky. 2012-11-03.
- ↑ "Sun Direct on Measat 3 at 91.5°E and Sun Direct HD on Insat 4B at 93.5°E". Indian DTH Wiki. 2012-11-03.
- ↑ "Tata Sky on Insat 4A at 83.0°E". Indian DTH Wiki. 2012-11-03.
- ↑ "TV Guide". (TopTV). 2012-11-03.
- ↑ "Videocon D2H on ST 1 at 88.0°E". 2012-11-03.
- ↑ "Channel lineup serving Northern Virginia". Cox Communications. 2012-11-03.
- ↑ "Channel List". Hathway. 2012-11-03.
- ↑ "South Asian International Channels". RCN. 2012-11-03.
- ↑ "Rogers - Programming and Channels". Rogers. 2012-11-03.
- ↑ "Hindi TV". Time Warner Cable. 2012-11-03.
- ↑ "Bell Fibe TV - Programming". Bell. 2012-11-03.
- ↑ "Channels & packages". TELUS. 2012-11-03.
- ↑ "STAR One makes way for 'Life OK'". Indian Television.com. 2011-12-13.
- ↑ Baddhan, Raj (2011-12-13). "Star TV changes Star One to Life Ok this month". BizAsia UK.
- ↑ 22.0 22.1 "Indian family TV channel launches in U.S.". Emerging Money. 2012-02-28.
- ↑ Baddhan, Lakh (2012-05-12). "Star One to rebrand to Star Life Ok on Monday". BizAsia UK.
- ↑ "Life OK is doing much better than Star One, says channel head Ajit Thakur". tellychakkar.com. 2012-04-21.
- ↑ 25.0 25.1 "Life OK isn’t a wkly game; it’s building a future brand: Uday Shankar". Exchange 4 Media.com. 2011-12-19.
- ↑ "Mahadev tops TRP charts with a new record of 8.2 TVR". The Times of India. 2012-09-21.
External links
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