Lenta (retail)
 | |
| Type | Private |
|---|---|
| Industry | Retail: Groceries, Consumer goods |
| Founded | 1993 in St. Petersburg, Russia. |
| Founder(s) | Oleg Zherebtsov |
| Headquarters | St. Petersburg, Russia |
| Area served | Russia |
| Key people | Jan Dunning, (General Director)[1] |
| Revenue |
 € 2.7 billion (2012) |
| Owner(s) | Lenta Ltd. |
| Employees | 23 000 (2013) |
| Website | http://www.lenta.com |
Lenta is one of the leading hypermarket chains in Russia. Lenta today has 77 hypermarkets throughout Russia and employs 23,000 individuals. Retail sales in 2012 was 109.9 billion rubles.
Lenta prides itself in providing customers with high quality goods, a large selection and the lowest prices on the market by eliminating the middleman where possible.
Founded by Oleg Zherebtsov, Lenta opened its first “Cash & Carry” store in St. Petersburg, Russia, in October 1993. Lenta then registered its trademark in 1994. And, by 1999, it opened its first big-box hypermarket format and has expanded ever since. Now Lenta is present in 37 cities in Russia and has 16 hypermarkets in St. Petersburg, 4 in Novosibirsk, 3 in Omsk, 2 each in Nizhny Novgorod, Barnaul, Krasnodar and Yaroslavl and one each in Astrakhan, Cherepovets, Novgorod, Volgograd, Petrozavodsk, Togliatti, Tyumen, Penza, Ryazan, Saratov, Novorossisk, Naberezhny Chelny, Cheboksary, Biysk, Ryazan, Rostov-on-Don, Vologda,etc.
Today the format of «Lenta» combines the elements of basic formats accepted in the worldwide retail practice - classical retail large-format (hypermarket), wholesale (Cash&Carry) and discounter.
One of our major advantages is that «Lenta» is not just a format adapted for the Russian market, but a «tailor made» project, i.e. «developed for individual needs», specifically for the Russian retail market.
The format ranges in size from 5,000 to 20,000m². with the standard format an average of 12,000m² of total space of which approximately 7,000m² is retail sales area. Lenta also operates a 20,600m² distribution centre in St. Petersburg which handles products for the chain throughout Russia. In addition, the company has distribution centers in Moscow and Novosibirsk. Lenta sells over 20,000 SKUs including both food and non-food items, and works closely with local producers in the cities and regions where the hypermarket is present.
The parent company of the chain – Lenta LLC – 100% belongs to Lenta LTD, that registered in British Virgin Islands. 65% of shares belong to investment - TPG Capital and «VTB Capital» (57,24 % and 7,76 % respectively), 20% — belongs to EBRD, minor shareholders share the rest. CEO of the chain – Jan Dunning.