LaunchSquad

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LaunchSquad
Type Private
Industry Public Relations
Founder(s) Jesse Odell, Jason Throckmorton and Jason Mandell
Headquarters San Francisco, CA, USA
Employees 100
Website www.launchsquad.com

LaunchSquad (official name: LaunchSquad, LLC) is a public relations and digital communications firm headquartered in San Francisco, California, with offices in New York City and Boston. LaunchSquad manages strategic communications programs for emerging and fast-growing technology, consumer, lifestyle and fashion, media and entertainment, and clean energy companies.[1]

In 2013, LaunchSquad was listed as a PR Week "Best Place to Work" and a PR News "Top Places to Work in PR". In 2011, LaunchSquad was awarded a silver SABRE award for best PR campaign for a web-based business.[2] In 2009 LaunchSquad was named “Boutique Agency of the Year” by PRWeek[3] and was a finalist firm for the “Best Tech PR” Crunchie award.[4] LaunchSquad has been named one of Inc's fastest growing companies for five years.[5]

The LaunchSquad video team received five 2013 Telly awards for their work, including: one silver award for internet/online commercial in the computers/information technology category and four bronze award for internet/online commercial in the categories of use of humor, use of animation, retail, and business equipment and service.[6]

History

LaunchSquad was co-founded in 1999 by Jesse Odell, Jason Throckmorton and Jason Mandell, who met while at Schwartz MSLGROUP. Brett Weiner joined as a partner in 2001. Mike Farber opened the Boston office in 2010, becoming a partner in 2013. The company currently employs 100 staff members.

In 2009, LaunchSquad started offering video services, then in 2010 expanded into content and editorial services. In 2012 LaunchSquad launched a new content marketing company, Original9 Media,[7] with Jeff Davis at the helm, who was Founding Editor at Business 2.0 prior to joining Original9.

LaunchSquad expanded in 2007 by opening an office in New York City.[8] The Boston office opened in 2010.[9] In 2013, LaunchSquad opened a fourth office in Detroit.

Services

LaunchSquad specializes in Story Development, Positioning and Messaging, Strategic Marketing, PR Counseling and Planning, Media and Influencer Relations, Content Marketing, Social Media and Community Management, Video Production, Media Training, Speaking and Awards Programs.[10]

Clients

LaunchSquad has worked with more than 200 high-profile startups and growth companies, including Coursera, Asana, Evernote, ComScore, Aereo, SuccessFactors, Marketo, Diapers.com, and ZeptoLab.[11]

References

  1. ↑ "CrunchBase - LaunchSquad". CrunchBase. Retrieved 7 August 2013. 
  2. ↑ "North American Gold And Silver SABRE Winners". Holmes Report. 
  3. ↑ "Boutique PR Agency of the Year 2009". PR Week. Retrieved 7 August 2013. 
  4. ↑ "TechCrunch Announces PR ‘Crunchie’ Award Finalists". Mediabistro. Retrieved 7 August 2013. 
  5. ↑ "Inc Awards". 
  6. ↑ "Telly Award Winners 2013". 
  7. ↑ "Facing limits of traditional PR, Original9 Media will arm companies with content". VentureBeat. Retrieved 7 August 2013. 
  8. ↑ "LaunchSquad Offices". PRFirms. Retrieved 7 August 2013. 
  9. ↑ "LaunchSquad Launches Boston Office". Mediabistro. Retrieved 7 August 2013. 
  10. ↑ "LaunchSquad's Website". 
  11. ↑ "LaunchSquad's Website". 

External links

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