Lambie-Nairn

Lambie-Nairn & Company Ltd

Type	a WPP plc Company
Industry	Branding agency
Founded	1976[1]
Headquarters	London, England, UK
Area served	United Kingdom And The World
Key people	Christian Schroeder (Chief Executive)
Parent	WPP
Website	lambie-nairn.com

Lambie-Nairn is an international branding agency within the WPP Group, headquartered in London with offices in Europe, the Middle East and Latin America. Lambie-Nairn works with O2, BBC and Telefónica.

Company history

In 1976 Robinson Lambie-Nairn was established by Colin Robinson and Martin Lambie-Nairn, in January 1993 it was renamed Lambie-Nairn & Company.^[2] In 1992, Glenn Tutssel and Martin Lambie-Nairn conceived Brand Union as a cross-platform entity that could allow areas of design beyond their branding and broadcast heritage to work together.^[3] Brand Union was the ultimate holding company for Lambie-Nairn & Company and in October 1999 Brand Union was acquired by WPP.^[4] Throughout this period the Company's trading name was Lambie-Nairn.

Martin Lambie-Nairn left the company in April 2008.^[5]

Case studies

• The Disney Channel

Disney was one of the world’s biggest and most powerful brands. When Disney decided to extend their Disney Channel franchise to the UK, they recognised the need to take account of cultural differences outside the United States. The task was to customise the well-known brand for television viewers in the UK and elsewhere. Their solution was simple, yet devastatingly effective. Following the success of their brand identity in the UK, Disney proceeded with their plan to use it in other TV territories around the globe.

• Arte

Arte is a European cultural channel broadcasting in French & German. However the channel was proceeded as cold, elitist, and lacking in fun. Its visual identity was confused and inconsistent, on-screen and off. So while Arte revilized its schedule, Lambie-Nairn developed a new brand identity, to change proceptions of the channel, simply by tiding up the existing logo. Lambie-Nairn went on to help relaunch Arte with a completely consistent and coordinated identity.

• BBC2

BBC2 is the second channel for BBC television in the United Kingdom. It has a high-quality mix of culture, current affairs, award-winning documentaries, and innovative entertainment for intelligent viewers. The problem was that the audience perceived the channel as worthy but dull. Lambie-Nairn's brand identity completely reversed these negative perceptions of the channel. It was a long-term creative property, specifically designed to be continually updated to reflect the diversity of the channel's output. Later many of the idents ended up being produced by the BBC themselves.

• Hotels.com

Hotels.com is the leading provider of hotel accommodation worldwide In 2011, the European operations were brought under a global umbrella and Lambie-Nairn were commissioned to reposition the US-led brand for a global audience. The identity was designed as metaphor for the brand’s volume of hotels and delivers a branded experience across all activities, including brand communications, tactical communications and rewards programmes. A bespoke headline font was designed for the brand toolkit, and animated end frame sequences for television. The new identity truly was rolled out across all the Hotels.com websites globally.^[6]

• Global TV (Indonesia)

First Era in the March 2012 after a new logo in Indonesia was launched in March 2012 after new logo when it celebrated its 10th anniversary.

Awards and industry involvement

The company is also involved with several industry bodies having judged the branding and design categories of the Roses Design Awards,^[7] D&AD,^[8] and Eurobest.^[9] The company is also a member of D&AD’s educational council.^[10]

References