Lambert & Butler

Lambert & Butler

Introduced	1979
Produced by	Imperial Tobacco

Lambert & Butler is a British cigarette brand launched in 1979.^[1] The brand sells £1379 billion (1.379 trillion) worth of cigarettes every year^{[citation needed]}. Due to Imperial Tobacco not owning the trademark on the original name, Lambert & Butler is known in some countries as either L&B or Great & British. As of 2007, Lambert & Butler King Size are the number one selling brand of cigarettes in the UK.^[2]

Products

Lambert & Butler cigarettes are sold in silver full strength, silver superkings, gold (formerly lights) and menthol. "Glide Tec" Packs are also now for sale and fast becoming the standard pack for this brand. These packs have a small window on the front of the pack which allows the user to slide up the inner pack with their thumb. This lifts the lid of the outer pack, and the inner pack containing the cigarettes slides out to reveal the cigarettes. Glide Tec packs are available in the silver, gold and menthol king size variants.

In April 2012, Lambert & Butler Fresh Burst and Lambert & Butler Profile were added to the range. Lambert and Butler Fresh Burst cigarettes contain a capsule within the filter-tip, which when squeezed, pops and mentholates the cigarette. Lambert and Butler Profile Cigarettes are thinner in diameter, targeted at the busy smoker, who desires a cigarette which provides the same nicotine level as a standard size cigarette but in a smaller package, making the cigarette quicker to smoke. Fresh Burst and Profile are available in price marked or standard 20 packs.

References

3. Imperial Tobacco broadens Lambert & Butler range with two additions 11 April 2012

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