Lambda (olive oil)

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Lambda
Product type Olive Oil
Owner Speiron (Athens, Greece)
Introduced 2007
Website www.speironcompany.com

Lambda (stylized λ /lambda/) is a Greek luxury olive oil brand, founded in 2007 by Greek entrepreneur Giorgos Koliopoulos. It has been called the first luxury olive oil.[1][2] Its brand name originates from the Greek word λάδι (ladi) which means oil in Greek.

Description

Lambda has been noted for its stylized packaging.[3][4] Its marketing is targeted at affluent consumers.[5] It is sold online,[6] in Singapore, Hong Kong, Abu Dhabi[7] and UK department store Harrod's.[8]

  • Acidity: 0.26° (Harvest 2012-2013)[citation needed]
  • Packaging: 500 ml. glass bottle - gift box packaging
  • Specifications: Cold extraction, Koroneiki variety

Business

In 2010, the Cretan oil supplier Kritsa Cooperative and Lambda parted ways, with business disagreements cited as the cause of the split.[9] In June 2011, the company signed a direct vendor agreement with Harrods.[10]

References

  1. ↑ "Γιώργος Κολιόπουλος: Ο entrepreneur που είδε το ελληνικό λάδι ως "υγρό χρυσό"" (Interview). To Vima (in Greek). Lambrakis Press Group. 8 December 2010. Retrieved 12 September 2013. 
  2. ↑ Marketing an “Ultra-Premium” Olive Oil, The olive Oil Times - May 2010
  3. ↑ λ /lambda/ olive oil, Wallpaper magazine, UK – September 2007
  4. ↑ Fancy oils’ slick new direction, Packaging News magazine, UK – October 2008
  5. ↑ Gourmet Groceries for more, Time magazine, USA - March 2008
  6. ↑ Hit buy and let the prosciutto fly, LA Times, USA – November 2007
  7. ↑ "Το πρώτο premium ελαιόλαδο είναι ελληνικό" (in Greek). 6 March 2010. Retrieved 16 September 2013. 
  8. ↑ L'huile d'olive de Speiron, aussi chère qu'un grand vin, Le Journal Du Net – October 2009
  9. ↑ "World’s Most Expensive Olive Oil Brand Splits with Supplier". Olive Oil Times. 2010. Retrieved 15 September 2013. 
  10. ↑ "Ποιο ελληνικό λάδι πουλιέται στο Harrods;" (Journal Post) (in Greek). August 2011. Retrieved 16 September 2013. 

External links


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