KTHR
| City of license | Wichita, Kansas |
|---|---|
| Broadcast area | Wichita, Kansas |
| Branding | 107.3 The Brew |
| Slogan | "Real Fun Rock" |
| Frequency | 107.3 MHz |
| First air date | 1967 |
| Format | Rock |
| ERP | 100,000 watts |
| HAAT | 257 meters |
| Class | C1 |
| Facility ID | 53600 |
| Callsign meaning | THe Road (former meaning) |
| Former callsigns |
KARD (1967-03/03/81) KKRD-FM (03/03/81-04/14/82) KKRD (04/14/82-06/18/04) KZCH (06/18/04-06/28/04) |
| Owner | Clear Channel Communications |
| Webcast | Listen Live |
| Website | 1073thebrew.com |
KTHR (107.3 FM, "107.3 The Brew") is a radio station operating in Wichita, Kansas. The station airs a classic rock format.
History
KTHR's format history includes Easy Listening (or back then known as Beautiful Music) as KARD, later evolved into an Adult Contemporary format. By the early 1980s the station's call letters changed to KKRD, but maintained its Adult Contemporary format.
By 1983, KKRD changed its format to Top-40 to compete with KEYN (now a Classic Hits station). Jack Oliver, the station's Program Director at the time, hired Wichita's number one morning show host, Tim Peters. Following the hiring of Peters, the station overtook KEYN in ratings, making KKRD the #1 station in Wichita, forcing KEYN out of the format in 1989. By around 2000, Rhythmic Top 40 station KDGS, "Power 93.9", dethroned KKRD by becoming the highest rated Top 40 station in Wichita.
In June 2004, station owner Clear Channel made changes by having KKRD swap with Classic Rock sister station KRZZ (See KZCH). The Top 40 format was moved to 96.3, which broadcast a weaker 50 kW signal, and the station was rebranded as KZCH "Channel 9-6-3". The displaced Classic Rock format on KRZZ was moved to the 100kW broadcast at 107.3 and, after a period of stunting with reruns of the Bob & Tom Show, was re-branded as "107.3 The Road" with call letters KTHR. On October 30, 2009, KTHR-FM discontinued its branding as "The Road", along with the classic rock format, and launched a new rock-spectrum format called "The Brew." "The Brew" differs from traditional classic rock stations in that it features a mix of music with a pop lean, that's appealing to both men and women.
Bob & Tom, a syndicated morning show based in Indianapolis, currently air weekdays from 5am - 9am and Saturdays 6am - 10am.
External links
- KTHR official website
- Query the FCC's FM station database for KTHR
- Radio-Locator information on KTHR
- Query Nielsen Audio's FM station database for KTHR
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Coordinates: 37°46′41″N 97°30′40″W / 37.778°N 97.511°W