KMVP-FM
City of license | Phoenix, Arizona |
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Broadcast area | Phoenix, Arizona |
Branding | Arizona Sports |
Frequency | 98.7 MHz (also on HD Radio) 98.7-HD2: Totally 80s |
First air date | July 1960 (as KTAR-FM) |
Format | Sports Talk |
ERP | 100,000 watts |
HAAT | 545 meters |
Class | C |
Facility ID | 52514 |
Callsign meaning | K Most Valuable Player |
Former callsigns |
KTAR-FM (1960-1974) KBBC (1974-1982) KKLT (1982-2005) KPKX (2005-2014) |
Affiliations | ESPN Radio |
Owner | Bonneville International |
Webcast | Listen Live |
Website | arizonasports.com |
KMVP-FM (98.7 FM) is the callsign for a radio station in Phoenix, Arizona simulcast on 620 AM (callsign KTAR), branded as "Arizona Sports". It airs programming from ESPN Radio, in addition to Arizona Sports-acquired broadcast rights for local teams. Arizona Sports is owned by Bonneville International Corporation.
Arizona Sports is the flagship station of the National Basketball Association's Phoenix Suns, the National Football League's Arizona Cardinals, the Arizona State University Sun Devils' football games, the WNBA's Phoenix Mercury and Major League Baseball's Arizona Diamondbacks. Arizona Sports owns all but a few of the major sports team rights in the Phoenix market.
History
Early years
98.7 FM signed on in July 1960 as KTAR-FM, co-owned with KTAR and KTAR-TV (now KPNX). In the mid-1970s, the station became KBBC broadcasting easy listening music programming. KBBC became one of the nation's pioneers in a format that became known as "Soft Rock" under the programming direction of J.D. Freeman who moved over from KNIX-FM afternoon drive.
KKLT
In 1982, the format evolved into a soft adult contemporary music format branded as "K-Lite" along with a change of call letters to KKLT. The staff included program director Marc McCoy and sales manager Ken Hoag.
KPKX
On May 28, 2004, the format was changed to adult hits (along with a change of call letters to KPKX on May 9, 2005). The first song on "The Peak" was "A Change Would Do You Good" by Sheryl Crow. Since then, various format tweaks molded the station into a true variety frequency.
Arizona Sports FM
At 10 AM on January 6, 2014, KPKX flipped to a simulcast of sports talk-formatted 620 AM. On January 9, 2014, KPKX changed their call letters to KMVP-FM.
External links
- Station website
- Query the FCC's FM station database for KMVP
- Radio-Locator information on KMVP
- Query Nielsen Audio's FM station database for KMVP
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Coordinates: 33°19′59″N 112°03′50″W / 33.333°N 112.064°W