KLOU

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For the airport serving Louisville, Kentucky assigned the ICAO code KLOU, see Bowman Field (airport).

KLOU

City of license	St. Louis, Missouri
Broadcast area	Greater St. Louis
Branding	Oldies 103.3
Slogan	60's and 70's Hits
Frequency	103.3 MHz FM (also on HD Radio) 103.3-2 "Real Oldies"
First air date	February 12, 1962 (as KMOX-FM)
Format	60s-70s Oldies HD2: 50s-60s Oldies
ERP	90,000 watts
HAAT	313 meters
Class	C1
Facility ID	9626
Callsign meaning	K St. LOUis
Former callsigns	KMOX-FM (1962-1982) KHTR (1982-1988)
Owner	Clear Channel Communications
Sister stations	KATZ, KBWX, KMJM-FM, KSD, KSLZ
Webcast	Listen Live
Website	klou.com

KLOU (103.3 FM) is a radio station with an oldies format in St. Louis, Missouri, specializing in hits from the 1960s and 1970s.

History

The station began broadcasting on February 12, 1962 as KMOX-FM, by playing an easy listening/standards format. The focus then shifted to an adult contemporary style of music by the 1970s. In the summer of 1981, KMOX-FM began gradually evolving its format toward Contemporary Hit Radio (CHR) and adding more and more current hits to its rotation; by August 1982, the transition was complete, and the station's call letters were changed to KHTR. KHTR, like sister stations WHTT in Boston and KKHR in Los Angeles, was modeled after programmer Mike Joseph's successful Hot Hits format, although unlike early Hot Hits stations, KHTR also played recurrent hits and oldies. KHTR was an almost immediate success, quickly becoming the #2 station in the demographic group 12 years old and over in the market, behind only sister KMOX. (1)

The oldies arrived on November 4, 1988, when KHTR changed to its current call letters of KLOU, with the station playing hits from the 1950s, 1960s and early-mid-1970s. Gradually, the 50s hits would disappear from the station's playlist, and more hits from the later 1970s and 1980s soon followed. KLOU was the official radio station for the NFL's St. Louis Rams from 2000 until it was replaced by all-sports newcomer WXOS in 2009. This was shown in the station's logo from 2000-2007 as the Rams' horn was shown inside the 0 in 103.3 KLOU

The station was first owned by CBS until the mid-1990s, when a merger with American Radio Systems brought CBS over the ownership limit in several markets, including St. Louis. KLOU was purchased by Clear Channel Communications in 1999, and has been owned by the San Antonio-based company since then.

KLOU now airs American Top 40 1970s and 1980s rebroadcasts on the weekends; as KHTR, the station aired AT40 for most of the 1980s.

In the late 2000s, KLOU dropped its "103.3 KLOU" branding and oldies format for a more classic hits approach as "My 103.3", launching with Bachman-Turner Overdrive's Takin' Care of Business In 2010, the station rebranded to 70s and 80s hits as "Rewind 103.3." On May 31, 2011, KLOU shifted their format to back to 1960s-early 1980s classic hits, and rebranded as "Oldies 103.3".

All Rams Radio on HD2

Unlike most of Clear Channel's FM radio stations, KLOU's HD2 feed does not carry a direct feed from the Format Lab. Instead, the station, until recently, aired a format called All Rams Radio, a year-round tape loop of complete St. Louis Rams games from recent weeks. During the offseason, games from as far back as the 1990s often aired on the subchannel. Even though Clear Channel owns several flagship stations of NFL teams, St. Louis is the only market in which Clear Channel has used this concept.

As with all Clear Channel HD subchannels, All Rams Radio was available for free streaming on the Internet. While the NFL has been fairly strict regarding its prohibition of broadcasting live games, they have made no comment to date about this arrangement.

KLOU lost the rights to the Rams to Bonneville Broadcasting-owned WXOS in 2009, which brought an end to "All Rams Radio." Bonneville has since sold WXOS to Twin Cities-based Hubbard Broadcasting.

Previous Logo

External links

KLOU official website

Query the FCC's FM station database for KLOU

Radio-Locator information on KLOU

Query Nielsen Audio's FM station database for KLOU

v t e Radio stations in the St. Louis market

by AM frequency	550 590 630 690 730 770 850 880 920 1010 1080 1120 1190 1260 1280 1320 1350 1380 1400 1430 1460 1490 1570 1600

by FM frequency	88.1 88.7 89.1 89.5 89.5 89.7 89.7 89.9 89.9 90.3 90.7 91.5 92.3 93.3 93.7 94.1 94.7 95.5 96.3 97.1 97.7 98.1 98.5 99.1 99.9 100.3 100.7 101.1 101.7 102.5 103.3 104.1 104.5 104.9 105.7 106.5 107.3 107.7

NOAA Weather Radio frequency	162.450 162.550

by callsign	K297BI KATZ KBWX KCFV KCLC KDHX KDO89 KEZK KFAV KFNS KFNS-FM KFTK KFUO KGNA KGNX KHOJ KHZR KIHT KJFF KLJY KLOU KMJM-FM KMOX KNLH KPNT KPVR KQQX KQQZ KSD KSHE KSIV KSIV-FM KSLQ KSLZ KSTL KTJJ KTRS KWMO KWMU KWRE KWUR KXEN KXFN KXI70 KXQX KYFI KYKY KYRO KZQZ WARH WBGZ WCBW-FM WEW WFUN WGNU WHHL WIJR WIL WLCA WQQX WRYT WSDZ WSIE WXOS

Defunct, now internet-only	KFUO-FM

Satellite radio local traffic/weather XM Channel 217 Sirius Channel 151 Missouri radio markets Columbia Joplin Kansas City Springfield St. Louis Other Missouri radio regions Cape Girardeau Hannibal/Quincy Illinois radio markets Bloomington Champaign Chicago Decatur LaSalle-Peru Peoria Quad Cities (Rock Island-Moline) Rockford St. Louis, MO Other Illinois radio regions Kankakee Marion-Carbondale Quincy/Hannibal Springfield See also List of radio stations in Missouri List of radio stations in Illinois

v t e Oldies radio stations in the state of Missouri

By frequency	870 1280 1350 1450 1450 1450 1500 95.3 97.5 99.9 102.7 103.3 103.9 105.1 105.3 107.5

By callsign	KAAN KCHR KCRV-FM KDFN KDKD KIRK KIRX KJMO KLOU KOKO KQUL KTNX KWBZ KXMO-FM KYLS KYMO-FM

By city	Arcadia Bethany Caruthersville Charleston Clinton Doniphan East Prairie Fredericktown Kirksville Lake Ozark Linn Macon Monroe City Owensville St. Louis Warrensburg

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Missouri See also Oldies Classic Hits

v t e Clear Channel Communications

Corporate officers	Bob Pittman (CEO, CC Media Holdings, Inc.) John Hogan (Chairman/CEO, Clear Channel Media and Entertainment)

Board of directors	Lowry Mays (Chairman) Irving Azoff B. J. "Red" McCombs J. C. Watts John H. Williams

Radio stations	List of radio stations owned by Clear Channel

Radio networks	Australian Radio Network (50%) Fox Sports Radio Metro Networks Premiere Networks Premium Choice Shadow Traffic Total Traffic Network

Miscellaneous	Clear Channel Outdoor Clear Channel UK iHeartRadio Mediabase

Coordinates: 38°34′23″N 90°19′30″W / 38.573°N 90.325°W / 38.573; -90.325

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