KIND Movement

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Introduced in 2008, the KIND Movement is a social movement that was seeded by KIND Healthy Snacks to further its mission to try to make the world a little kinder[1] To date, the KIND Movement has inspired thousands of unexpected acts of kindness around the world and has been recognized by TIME Magazine as a "New Way to Make a Difference" and Ladies' Home Journal as a way to "Snack and Give Back."[2][3]

History

KINDED

In 2008, KIND introduced the KINDED program through which it created and distributed uniquely coded KINDED cards that were to serve as 'licenes' to do the kind acts for people. Participants would then set off a chain of kind acts that could be publicly tracked by its unique code on the interactive online platform, KINDED.com.

Do the KIND Thing

In March 2010, KIND furthered its efforts to inspire unexpected acts of kindness with Do the KIND Thing, an evolving platform that empowers people to turn kind acts into support for causes.[4] Over the course of the platform's three-month duration, Do The KIND Thing inspired more than 40,000 acts of kindness in support of nearly 150 causes. And at the culmination, KIND awarded funds to the three causes that inspired the greatest number of KIND acts: Operation Gratitude, Good Girls Give and Suffolk County JCC

Then in March 2011, KIND unveiled a new iteration of Do the KIND Thing where people could transform their small acts of kindness into BIG KIND Acts that give back to the world.

Each month, KIND challenges its community to carry out a specific KINDING Mission on the first Tuesday of the month (KIND Tuesday). If enough people sign up to complete that month's KINDING Mission, KIND carries out a BIG KIND Act for a group of people that really needs it.

KIND Food Truck

In April 2011, KIND introduced the KIND Food Truck. The KIND Food Truck is touring the country, recruiting people to join the Movement and handing out samples of KIND.

KIND Charitable Support

In 2010, KIND granted more than $100,000 in product and monetary donations to causes that inspired kindness - including organizations such as Surfrider Foundation, Common Threads, Autism Speaks, Extreme Makeover Home Edition, and the Great Kindness Challenge.[4]

References

  1. ↑ “Being Kind Pays Off, Kind Of”, NBC Connecticut. 2009-10-08.
  2. ↑ “New Ways to Make a Difference”, TIME Magazine. 2009-09-10.
  3. ↑ “Snack and Give Back”, Ladies’ Home Journal. 2009-10-01.
  4. ↑ 4.0 4.1 "Depending on the KIND-ness of Strangers" The New York Times, 2010-06-12

External links

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